mScanIt is a digital commerce intelligence solution that empowers brands with actionable insights across every stage of the customer journey. It provides comprehensive data on pricing, digital shelf performance, stock availability, customer feedback, ratings & reviews, and product visibility. With these insights, brands can make informed, data-driven decisions and maintain a competitive edge in the e-commerce landscape.

What are the key features of mScanIt?

mScanIt is a digital commerce intelligence solution that helps brands optimize their online presence. Its key features include competitive pricing analysis, out-of-stock monitoring, sentiment analysis, and tracking brand performance across quick Commerce and e-commerce platforms.

How does mScanIt improve SEO for product pages?

mScanIt improves SEO for product pages through Perfect Page Analysis, ensuring every element—from pricing and availability to product titles, images, and descriptions—is optimized. By delivering real-time insights on digital shelf performance and competitor benchmarks, it helps brands enhance visibility, search rankings, and conversions.

How does mScanIt help in competitor analysis?

mScanIt provides comprehensive competitor analysis across all its sub-tools, including pricing, stock availability, visibility, and digital shelf performance. By consolidating insights from multiple touchpoints, it enables brands to benchmark effectively and refine their marketplace strategy.

Can mScanIt help optimize pricing strategies?

Yes, mScanIt helps optimize pricing strategies by providing real-time industry ASPs and discount trends, category-level benchmarks, platform and geography-based pricing insights, and identifying MAP violations. These insights enable brands to fine-tune pricing decisions for maximum profitability and competitive advantage.

How can brands use mScanIt to improve discoverability?

Brands can use mScanIt to improve discoverability by tracking Share of Shelf (SOS) across platforms, cities, and categories. It provides keyword recommendations, monitors digital shelf performance, and analyzes competitor strategies on sponsored ads—enabling brands to boost visibility and optimize keyword-driven actions.

What is PACE by mFilterIt?

PACE by mFilterIt is an AI-ML-powered brand safety solution that automates the process of identifying unsafe ad placements, ensuring contextual targeting and adherence to industry established safety standards. It protects brand reputation with region-specific sentiment analysis, unsafe content detection, and proactive campaign management, mitigating risks across digital platforms for safer ad placements and optimized performance.

What are the key features of PACE?

PACE blocks unsafe ad placements by validating content through advanced sentiment and semantic analysis, including regional and vernacular nuances. It aligns with GARM brand guidelines and suitability frameworks to classify and filter risky inventory. Using deep learning, PACE proactively enforces exclusion categories to maintain brand-safe environments across digital channels.

How does PACE ensure contextual alignment for ads?

PACE ensures contextual ad alignment by using NLP, frame recognition, and computer vision to match ads with relevant content. It leverages contextual whitelists to place ads in environments that align with brand messaging and audience interests. By dynamically analyzing content, PACE ensures ads stay contextually relevant in real time.

How can brands use PACE to protect their reputation?

Brands can use PACE to protect their reputation by blocking ad placements next to unsafe or harmful content. It categorizes and filters content based on GARM guidelines and suitability standards, ensuring alignment with brand risk thresholds. PACE continuously monitors digital environments to prevent reputation-damaging exposures.

Can PACE analyse video ad placements?

Yes, PACE can analyze video ad placements with advanced capabilities such as frame-by-frame recognition of images, text, logos, scenes, objects, actions, and emotions. This ensures precise contextual alignment and brand safety in every moment of the video.

What insights does PACE provide post-campaign?

PACE identifies and flags unsafe brand placements with concrete evidence such as screenshots, timestamps, and content context. These insights support the blacklisting of harmful platforms or channels, ensuring brands avoid similar unsafe environments in future campaigns.

How does PACE ensure brand safety for advertisers?

PACE ensures brand safety for advertisers by employing real-time brand safety measures. It analyzes content using brand safety metrics, ensuring ads are placed in secure environments, protecting brand reputation and aligning with advertiser guidelines.

What is Sentinel+ by mFilterIt?

Sentinel+ by mFilterIt is an advanced brand protection solution that safeguards digital assets through OSINT based scanning. It prevents infringements, fake social media handles, copycat apps, phishing websites, and compliance breaches, offering digital brand protection with trademark protection, risk profiling—ensuring brand threat protection in an evolving digital landscape.

What types of brand infringement can Sentinel+ detect?

Sentinel+ detects various brand infringements, including trademark violations, fake social media handles, phishing sites, and copycat apps. Using OSINT for brand protection, it offers brand monitoring services, domain protection, and brand abuse scans. With proactive takedown support, it ensures faster risk mitigation and safeguards brand integrity across digital platforms.

Does Sentinel+ offer automated takedowns?

Yes, Sentinel+ offers automated takedowns as part of its online brand protection scan. It swiftly identifies and removes brand infringements, including phishing sites, fake profiles, and counterfeit domains. With brand protection and takedown, it ensures domain protection and safeguards brand integrity across digital platforms.

Does Sentinel+ provide detailed reports?

Yes, Sentinel+ provides detailed reports as part of its brand protection solution. It offers insights from brand infringement scans, brand monitoring services, and online brand protection solutions, helping businesses assess risks, track infringements, and take proactive actions to safeguard their digital identity and maintain brand integrity across platforms.

What kind of support does mFilterIt provide for Sentinel+ users?

Sentinel+ uses a 3-step approach that includes Identification + Classification + Action to help brands identify infringed assets and take proactive action. Using open source it identifies the instances and then classify them into whitelist intelligence, and blacklist. It offers real-time monitoring, automated brand infringement detection, and expert assistance to ensure proactive risk mitigation, regulatory compliance, and swift takedowns, safeguarding brands across digital platforms.

Join The Digital Revolution

Are you passionate about technology and its impact? Do you thrive in a collaborative environment? Catapult your career in AdTech and MarTech domain and explore new possibilities with mFilterIt. Join our team of talented individuals and make a real difference!

Explore our current openings and submit your application today!

Life at mFilterIt

Where Innovation Meets Inspiration

Pushing The Boundaries

We are committed to going outside the box to innovate advanced solutions to solve complex problems. Our team is driven by innovation and is constantly exploring new ideas and technologies to stay ahead of the curve.

Driving the Change

At mFilterIt, we are working towards driving an impact on the digital advertising landscape. You will be part of a team that is shaping the future of digital advertising, making it more transparent and secure for the entire ecosystem.

Collaborative Work Environment

We believe in the power of collaboration. Our open and inclusive culture encourages teamwork and idea-sharing. You will have the opportunity to collaborate across teams holding diverse expertise to solve complex challenges.

Learning and Growth

We ensure the continuous growth and development of our team members. You will have access to training, mentorship, and opportunities for career advancement. We encourage continuous learning and support your professional development.

Perks & Benefits

More than just the Pay Check

Comprehensive Coverage

Parental Leaves

Team Excursions

Flexible Work Hours

Learning & Development Programs

Seasonal Employee Appreciation Gifts

Employee Engagement Activities

Employee Recognition Awards

Be Part of the Growth-Driven & Innovative Clan

Interested in learning how mFilterIt can power your carrer? We’d love to hear from you.

Valid8 | Ad TrafficValidation

mScanIt | Digital Commerce Intelligence

PACE | Media Brand Safety

Sentinel+ | Brand Protection Suite

EffCent | Search & Creator Monitoring