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Media Mentions

Shopping season is here, but be careful!

The fraudsters impersonate renowned brands and leverage various advanced-level phishing techniques to keep the users in the dark and steal their money. Fraudsters promote fake coupons and “too good to be true deals” to attract users to their websites.

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cnbc

Independence day sale: Types of online frauds and how to prevent them

A global ad fraud detection and prevention company, points out how fraudsters exploit users’ trust by impersonating renowned brands and employing advanced phishing techniques.

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dataquest

Digital Personal Data Protection Bill, 2023: A Compilation of Quotes from Various Industry Experts

 In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

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businessworld

Why Cyber Criminals Hunting India's Senior Citizens?

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

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economic times

Data Protection bill to enable easier cross-border data transfer.

This appears as a sensible decision as startups are not fully equipped with the required potential to maintain compliance as they have limited resources.

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mint

Explained: Digital Personal Data Protection bill tabled in Lok Sabha

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection

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hans india

Digital personal data protection bill 2023: What Industry leaders say

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

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news18

Indian Firms Should Prepare for Compliance, Say Experts As Data Protection Bill

Dhiraj Gupta, Co-Founder and CTO of mFilterIt, believes that in light of the new movement towards data privacy, businesses.

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mia

HDFC ERGO Allies with mFilterIt to Elevate Operational Efficiency in Online Advertising

HDFC ERGO, one of India’s top-ranking private sector general insurance companies, has announced an alliance with mFilterIt.

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free press

What Is Pink WhatsApp Scam? Here’s How To Not Fall Into The Trap Of This Scam

If you think that Mark Zuckerberg’s texting wonder Whatsapp is a safe space to be in, you are probably underestimating the powers of scammers who are now ruling the world of the internet.

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cxo today

AI: Celebrating the Minds Behind the Machine on AI Appreciation Day!

I think AI is going to be revolutionary in its ability to provide a robust system of support for teachers and youths. Especially when it comes to balancing administrative duties.

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hans india

AI Appreciation Day: Insights from Industry Titans on the Power of AI

AI has become a powerful tool that has the potential to shape various aspects of our lives. It’s essential to acknowledge the myriad of benefits that AI brings to our world.

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businessworld

All About AI Appreciation Day 2023: Significance, Theme & Experts’ Comments

The world is ahead in using advanced technology, now we have moved to Artificial Intelligence or AI. Artificial Intelligence refers to a machine having extraordinary intelligence.

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financial express

How Generative AI is the new beast to tackle ad-fraud for marketers

Generative AI , with its ability to create highly realistic and convincing content, can be leveraged by fraudsters to generate fake impressions, clicks and engagement on ads.

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latestly

Latest News | Business Briefs Onestack Raises USD 2 Million

Get latest articles and stories on Latest News at LatestLY. Tech player Onestack on Wednesday said it has raised USD 2 million (about Rs 16.4 crore) in a funding round from GrowX, Stride Ventures, 9Unicorns and Venture Catalyst.

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BW MARKETING

Digital Personal Data

The partnership is with the aim of leveraging ad traffic validation solution to eliminate invalid sources and ensure better reach to the potential customers.

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afaqs

HDFC ERGO partners with mFilterIt to boost its operational efficiency.

HDFC ERGO General Insurance, a general insurance company, has partnered with mFilterIt, a media verification and protection solutions.

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mint

Explained: Digital Personal Data Protection bill tabled in Lok Sabha.

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection

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ht tech

National Technology Day:5 Tech companies helping ease consumer's online life.

National Technology Day: From Apple’s user- friendly devices to Amazon’s seamless online platform, several tech giants have revolutionized the way we access information online. Check here the 5 tech companies.

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zee business

57% of all fraud incidents in India now 'platform' frauds: Report

The findings showed that 99 per cent of fraud incidents in the past 24 months have been on platforms such as financial, social media, goods, enterprises, media sharing, knowledge sharing and services.

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afaqs

Why IPL creates a great opportunity for ad fraudsters

The Indian Premier League (IPL) is more than just a cricketing extravaganza. The popularity and unparalleled reach of the tournament has turned it into a treasure trove of advertising opportunities .But an advertising commodity of such magnitude is always within the radar of ad fraudsters.

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start up city

mFilterIt: Creating A Vanguard for Brand's Digital Legacy

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brandWe give value to your digital spends, strengthen your brand’s integrity, protect your reputation, and ensure that your brand’s legacy lives on.

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financial express

mFilterIt: Building trust and safety online

We are one of the first companies in the space of ad traffic validation (ATV), brand hygiene protection, and e-commerce analytics.We are the essential tool in a digital marketer’s handbag. Basically, the company differentiates the good from the bad & ugly in the digital advertising space and can accurately measure the impact of the advertisements.

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dataquest

CMOs need to shift their focus towards more concrete metrics

The estimated loss of ad spends due to ad fraud globally is expected to reach $100 billion by the end of 2023. In India, the losses due to ad fraud were estimated to be 4300 crores in 2022.Ad fraud techniques have  become more sophisticated .

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afaqs

Invalid traffic and SDK spoofing: The battle digital marketers must win

Ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talks about the challenges of digital marketing, impact of invalid traffic, and more. Digital advertising continues to acquire bigger portions of ad spends,

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cnbc

Do's & Dont's of Digital Advertising & Importance of Supply Chain Transperancy

In an exclusive conversation with CNBC-TV18, Amit Relan, Director and Co-Founder at mFilterIt, speaks on the do’s and don’ts of digital advertising and the importance of supply chain transparency.

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et brand equity

Why will conscious advertising be a necessity for marketers in 2023?

According to an IAB survey, 48% of the brands are prepared for the future without third-party cookies. Mckinsey states that the deprecation of cookies will lead to an approximately $10 billion loss.

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news18

From Equity to Equality: Women Who Are Setting Examples

Paving the way for future generations of women, female business leaders of today are inspiring others to challenge gender norms and pursue their ambitions.

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cnbc

mFilterIt's Amit Relan Exclusive On The Do's & Don'ts Of Digital Advertising

In an exclusive conversation with CNBC-TV18, Amit Relan, Director and Co-Founder at mFilterIt, speaks on the do’s and don’ts of digital advertising.

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financial express

Are your search ads safe in the evolving digital ecosystem?

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brand.

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financial express

Newstor, mFilterIt partner to provide fraud detection

With the vast global experience of Newstor and mFilterIt, its expertise in validating traffic and fraud detection, we aim that this collaboration will lead us to new highs” said Varadarajan T K, founder and CEO, Newstor.

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yourstory

Startup news and updates: daily roundup

Newstor has deployed mFilterIt’s DCB VAS Anti-fraud Solution to mitigate fraud across the DCB VAS ecosystem mFilterIt aims to optimise media efficiencies, and making the customer onboarding and VAS subscription journey frictionless and secure.

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news18

Misuse of Data Will Stop After Bill is Enacted

Retailers play the trust card to access the first-party data of customers. To ensure that there is no doubt in the customer’s mind, they claim to provide a personalised experience.

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mint

Budget 2023 Reactions

AI will increase efficiency, improve decision-making and accelerate economic growth bringing a significant change in sectors like healthcare, education, agriculture and finance through automation, data analysis and predictive modeling.

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news18

Valentine's Day Letters May Be ChatGPT-generated

With the power of ChatGPT and its capability to generate ‘human-like’ content is going to create a black box in identifying a scamster in a pool of humans.

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sme futures

Union Budget 2023: A pro-growth, populist budget

AI will change the face of India and enable the country to establish a stronger foundation of a ‘Digital India’.

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financial express

Industry expresses optimism over AI-based developments.

For a country to maximise the benefits of AI, it will be essential for the public and private sectors to work together to ensure that the use of AI will align with the country’s values

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TOI

Analysis of Nirmala Sitharaman's Budget impact on

The 2023 Budget showcased the government’s commitment to incorporating technology in all aspects of the country’s growth. The first budget of Amrit Kaal prioritizes tech and knowledge.

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sme futures

Union Budget 2023: A pro-growth, populist budget

AI will change the face of India and enable the country to establish a stronger foundation of a ‘Digital India’.

View more

Industry expresses optimism over AI-based developments.

For a country to maximise the benefits of AI, it will be essential for the public and private sectors to work together to ensure that the use of AI will align with the country’s values

View more
TOI

Analysis of Nirmala Sitharaman's Budget impact on

The 2023 Budget showcased the government’s commitment to incorporating technology in all aspects of the country’s growth. The first budget of Amrit Kaal prioritizes tech and knowledge.

View more