Media Mentions

The fraudsters impersonate renowned brands and leverage various advanced-level phishing techniques to keep the users in the dark and steal their money. Fraudsters promote fake coupons and “too good to be true deals” to attract users to their websites.

A global ad fraud detection and prevention company, points out how fraudsters exploit users’ trust by impersonating renowned brands and employing advanced phishing techniques.

 In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

This appears as a sensible decision as startups are not fully equipped with the required potential to maintain compliance as they have limited resources.

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection.

Dhiraj Gupta, Co-Founder and CTO of mFilterIt, believes that in light of the new movement towards data privacy, businesses.

HDFC ERGO, one of India’s top-ranking private sector general insurance companies, has announced an alliance with mFilterIt.

If you think that Mark Zuckerberg’s texting wonder Whatsapp is a safe space to be in, you are probably underestimating the powers of scammers who are now ruling the world of the internet.

I think AI is going to be revolutionary in its ability to provide a robust system of support for teachers and youths. Especially when it comes to balancing administrative duties.

AI has become a powerful tool that has the potential to shape various aspects of our lives. It’s essential to acknowledge the myriad of benefits that AI brings to our world.

The world is ahead in using advanced technology, now we have moved to Artificial Intelligence or AI. Artificial Intelligence refers to a machine having extraordinary intelligence.

Generative AI , with its ability to create highly realistic and convincing content, can be leveraged by fraudsters to generate fake impressions, clicks and engagement on ads.

Get latest articles and stories on Latest News at LatestLY. Tech player Onestack on Wednesday said it has raised USD 2 million (about Rs 16.4 crore) in a funding round from GrowX, Stride Ventures, 9Unicorns and Venture Catalyst.

The partnership is with the aim of leveraging ad traffic validation solution to eliminate invalid sources and ensure better reach to the potential customers.

HDFC ERGO General Insurance, a general insurance company, has partnered with mFilterIt, a media verification and protection solutions.

In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection

National Technology Day: From Apple’s user- friendly devices to Amazon’s seamless online platform, several tech giants have revolutionized the way we access information online. Check here the 5 tech companies.

The findings showed that 99 per cent of fraud incidents in the past 24 months have been on platforms such as financial, social media, goods, enterprises, media sharing, knowledge sharing and services.

The Indian Premier League (IPL) is more than just a cricketing extravaganza. The popularity and unparalleled reach of the tournament has turned it into a treasure trove of advertising opportunities .But an advertising commodity of such magnitude is always within the radar of ad fraudsters.

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brandWe give value to your digital spends, strengthen your brand’s integrity, protect your reputation, and ensure that your brand’s legacy lives on.

We are one of the first companies in the space of ad traffic validation (ATV), brand hygiene protection, and e-commerce analytics.We are the essential tool in a digital marketer’s handbag. Basically, the company differentiates the good from the bad & ugly in the digital advertising space and can accurately measure the impact of the advertisements.

The estimated loss of ad spends due to ad fraud globally is expected to reach $100 billion by the end of 2023. In India, the losses due to ad fraud were estimated to be 4300 crores in 2022.Ad fraud techniques have  become more sophisticated .

Ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talks about the challenges of digital marketing, impact of invalid traffic, and more. Digital advertising continues to acquire bigger portions of ad spends,

According to an IAB survey, 48% of the brands are prepared for the future without third-party cookies. Mckinsey states that the deprecation of cookies will lead to an approximately $10 billion loss.

Paving the way for future generations of women, female business leaders of today are inspiring others to challenge gender norms and pursue their ambitions.

In an exclusive conversation with CNBC-TV18, Amit Relan, Director and Co-Founder at mFilterIt, speaks on the do’s and don’ts of digital advertising.

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brand.

With the vast global experience of Newstor and mFilterIt, its expertise in validating traffic and fraud detection, we aim that this collaboration will lead us to new highs” said Varadarajan T K, founder and CEO, Newstor.

Newstor has deployed mFilterIt’s DCB VAS Anti-fraud Solution to mitigate fraud across the DCB VAS ecosystem mFilterIt aims to optimise media efficiencies, and making the customer onboarding and VAS subscription journey frictionless and secure.

Retailers play the trust card to access the first-party data of customers. To ensure that there is no doubt in the customer’s mind, they claim to provide a personalised experience.

AI will increase efficiency, improve decision-making and accelerate economic growth bringing a significant change in sectors like healthcare, education, agriculture and finance through automation, data analysis and predictive modeling.

With the power of ChatGPT and its capability to generate ‘human-like’ content is going to create a black box in identifying a scamster in a pool of humans.

AI will change the face of India and enable the country to establish a stronger foundation of a ‘Digital India’.

For a country to maximise the benefits of AI, it will be essential for the public and private sectors to work together to ensure that the use of AI will align with the country’s values

The 2023 Budget showcased the government’s commitment to incorporating technology in all aspects of the country’s growth. The first budget of Amrit Kaal prioritizes tech and knowledge.

AI will change the face of India and enable the country to establish a stronger foundation of a ‘Digital India’.

For a country to maximise the benefits of AI, it will be essential for the public and private sectors to work together to ensure that the use of AI will align with the country’s values

The 2023 Budget showcased the government’s commitment to incorporating technology in all aspects of the country’s growth. The first budget of Amrit Kaal prioritizes tech and knowledge.