Increasing spends on quick commerce advertising is not enough; one needs to manage campaigns in a smart way.
In this case study, we will see how a D2C beverage brand managed to optimize their Blinkit ads performance within a month by using the Unified Ad Manager solution provided by mFilterIt.
The company utilized campaign automation, real-time bidding optimization in real time, keyword expansion, day-parting, and budget pacing in order to solve issues related to inefficient campaign execution and poor allocation of ad spend to achieve business growth.
The results were
- Increased order volume
- Improved ROAS
- Decreased CPO
- Overall increase in revenue
through means other than advertising investments alone.
This particular case shows how one can leverage data-driven optimization and AI-based campaign management to maximize visibility and capture high-intent demand through quick commerce marketplaces such as Blinkit.
Find out how you can grow your business in an optimized way in today’s digital commerce world!