Author: Amit Relan
Every advertiser invests in their digital ads with the goal of reaching their ideal audience and getting...
In 2019, 50% of consumers agreed that they always relied on reviews and ratings before making a final...
Addressing the skill gap in the digital ecosystem with the rise in cyber threats.
Brand Safety Officers...
Brands have to repeatedly reach out to the same set of users, and they need to live up to their reputation...
In an ever-evolving mobile communication ecosystem, text messaging has revolutionized the way in which...
A close eye on Brand Safety can help brands as well as celebrities to leverage associations more effectively.
Celebrities...
“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!”
Does...
To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for...
