Category: Ad Traffic Validation
Have you ever wondered why your brand name is showing in the sponsored search when you are not paying...
Bots make up about a third of all web traffic, and shockingly, 65% of those bots are classified as “bad...
Misleading ads on popular messaging platforms like WhatsApp and Telegram have opened the door for fraud...
Ensuring the legitimacy of clicks is a key performance measurement metric for marketers and businesses....
The size of the online click campaign market is growing. This is evidenced by the Google Ad revenue (US)...
Imagine the plight when the ad spends which were allocated to acquire new users and expand reach is now...
Programmatic advertising offers unparalleled efficiency and reach. However, programmatic ad fraud is...
Profit. That’s the main goal of every business.
Amongst all advertising solutions, pay-per-click advertising...
As the digital advertising landscape continues to thrive, more instances of fraud are also being highlighted....
Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high speed.
Here’s...
