Author: Dhiraj Gupta
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
All over the world, the rising concern about data security and user privacy has led to a major transformation...
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness,...
In India, we only have approximately 3% of iOS users. However, it is expected that Google will also eventually...
mFilterIt started its journey with a leading online travel portal as its customer. Today, it has a diverse...
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
AI-powered ad fraud detection and protection help advertisers build a wall of defense.
The ad fraud detection...
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating....
Your brand is what other people say about you when you’re not in the room”- Jeff Bezos.
The...
