Reach and Frequency are the two key metrics on which the success of a brand…
Dhiraj GuptaDecember 27, 2023
Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a…
Dhiraj GuptaMay 25, 2021
Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for…
Dhiraj GuptaMay 18, 2021
In India, we only have approximately 3% of iOS users. However, it is expected that…
Dhiraj GuptaMay 13, 2021
mFilterIt started its journey with a leading online travel portal as its customer. Today, it…
Dhiraj GuptaApril 28, 2021
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within…
Dhiraj GuptaApril 16, 2021
AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad…
Dhiraj GuptaApril 8, 2021
Finding your partners/dealers/affiliates etc., in position 1 for your brand terms can be very frustrating.…
Dhiraj GuptaMay 20, 2020
Your brand is what other people say about you when you're not in the room"-…
Dhiraj GuptaMay 11, 2020
