mFilterIt Experts

Festive season is around the corner, and the most challenging times for ecommerce brands as well. The battle to win on the digital shelf and ultimately the conversion is real.  It’s that time of the year when traffic is peaking on ecommerce platforms because of festive sales like Big Billion Days, Great Indian Festival, etc. The consumer intent is high and willing to spend during this time  According to a RedSeer report, festive season sales accounted for $9.2 billion in revenue in 2021 alone. Moreover, according to a report by KPMG India, the festive season generates up to 30-40% of annual retail sales. But with this surge in opportunity comes a sharp rise in complexity – more competition, fluctuating prices, last-minute stockouts, unpredictable consumer behavior, and an overwhelming amount of data scattered across platforms.   However, amid the chaos of flash sales, ad campaigns, and instant demands, brands can’t afford to rely on guesswork or delayed reporting.  And here’s the harsh truth: every missed keyword, every out-of-stock product, every ranking position lost gives an edge to your competitor who is doing all the above.   That’s why leveraging a real-time ecommerce analytics solution isn’t just helpful; it’s essential. To win sales, and more customers during this festive season, brands must operate with complete clarity on what’s working, what’s not, and what needs immediate action. Because in a market where every second counts, only those who can see and act faster will own the digital shelf.   In this article, we will talk about the challenges ecommerce brands face during mega sale campaigns/festive season sales and what ecommerce brands should focus on during peak times.  Challenges Ecommerce Brands Face During Festive Season Sales It’s easy to be caught up in dashboards, creatives, and campaign calendars. But if you zoom in, there are deeper challenges that affect outcomes throughout the process, and many ecommerce teams miss them until it’s too late.   1. Limited Visibility into SKU Performance Even the best-selling products can lose sales if they’re not consistently available or properly listed across platforms. During the high traffic periods – availability is opportunity. If your shoppers are exploring and don’t find your product on the digital shelf, they will move to the next best option. And for you, it’s just a lost opportunity. While being present is important, it is also essential to do a continuous scan to avoid out-of-stock situations and not appearing for the competitive keywords.    These blind spots are often only caught when it’s too late. Without real-time visibility into SKU-level performance insights, brands risk losing high-intent buyers in the most critical hours.   2. Inconsistent Product Details on Various Platforms You’ve invested in driving traffic, but if your product page has low-resolution images, outdated specs, or a missing description, it directly impacts consumer behavior, their decision making and kills conversion.   The complexity of this challenge is that ecommerce platforms often display different versions of your product content, especially when multiple sellers are involved. This inconsistency across PDPs not only looks unprofessional but can also lead to poor SEO rankings and reduced shelf visibility, costing you valuable clicks.  3. Price Undercutting and Discount Violations Everyone wants to be the cheapest during a sale, and sometimes resellers/competitors take that a little too far. Unauthorized discounting or MAP violations often go unchecked during peak periods.   While this might spike short-term sales for violators, it damages your brand’s perceived value, confuses customers, and disrupts your pricing strategy and even campaigns running for particular products.   4. Delayed Response to Competitor Actions During the festive season you might also see a lot of new competitors emerging with aggressive pricing plays, and flash campaigns. And if your team isn’t tracking these shifts of pricing in real time, your brand risks falling behind.   Knowing who’s gaining visibility, what keywords they’re winning on, and how they’re bundling or discounting helps you respond quickly and protect your share of shelf and avoid loss of revenue.   5. Disconnected Media and Shelf Performance  Running ad campaigns and making sure they are working in your favor are two different things. Many ecommerce teams measure clicks and impressions but fail to link them to what matters: improved product rank, better keyword positioning, and higher conversions.  If your ad budget isn’t moving the needle on your shelf presence, it’s time to question where and how you’re spending. Media and shelf performance must be aligned for your campaigns to deliver real ROI.   6. Struggling to Stay Discoverable in Crowded Search Results Discoverability is the first touchpoint to even be considered. However, with hundreds of brands competing for the same keywords, simply being listed on a platform doesn’t guarantee visibility. Festive sales demand aggressive yet mindful keyword bidding, and organic placements become harder to maintain.   If your product isn’t ranking on the first few scrolls, you’re invisible to most shoppers. And the worst part is you might be bidding on the wrong keywords or missing out on search trends altogether.    7. Poor Product Availability During Peak Times It’s frustrating when your campaigns are performing well, but the product isn’t available in key regions or goes out of stock right in the middle of a peak day. Stock availability across SKUs, platforms, and cities can make or break festive performance.   Consumers don’t wait; they simply move to the next best option. Without proactive availability tracking and alerts, brands risk losing sales not because of strategy, but because of a lack of visibility into inventory gaps.  Here’s How Leveraging Ecommerce Analytics Solution Helps You Take Back Control To thrive during high demand periods like festive season sales ecommerce brands need more than dashboards, they need real-time, platform-specific, SKU-level intelligence that turns complexity into clarity, and data into actionable insights.  This is exactly where our ecommerce intelligence solution – mScanIt helps. It is an AI powered analytics tool that empowers ecommerce, media, and content teams with real-time, granular, and actionable insights, so you can make smarter decisions, faster.  Here’s how mScanIt helps you overcome the festive season chaos and

E-commerce businesses nowadays invest heavily in running campaigns across marketplaces, optimizing the Buy Box, bidding on ads, and managing digital shelf visibility.  In 2024, digital media accounted for the largest portion of advertising spend in India’s e-commerce sector, capturing 65% of the total marketing budget. Despite aggressive campaigns and increased media spending, many brands face an invisible threat of performance leakage.  What most ecommerce brands don’t realize is that leakage in campaign performance isn’t always loud or obvious. It creeps in silently, through wasted impressions on out-of-stock products, bids on underperforming keywords driven by default platform recommendations, or campaigns that run blindly without reacting to negative reviews or stock status. These aren’t just minor issues; they’re silent killers of your ROAS.  The question is – what’s missing from your e-commerce marketing strategy?  It’s the lack of competitive ecommerce analytics.   In today’s dynamic digital advertising environment, what you need isn’t just campaign management tools. You need a system that connects your ads, inventory, product performance, customer feedback, platform behavior, and ecommerce analytics – all in one place, and helps you make decisions in real time.   With the right ecommerce intelligence solution and unified ad manager (UAM) tool integrated into your stack, you don’t just fix leaks; you turn your campaigns into precision-led growth machines.  Let’s discuss what the major red flags are affecting your performance and how ecommerce analytics help.  What Is Performance Leakage in eCommerce?  Performance leakage refers to the loss of marketing effectiveness and budget due to unseen gaps in campaign execution, keyword strategy, platform strategy, and data visibility. From irrelevant keyword bidding to out-of-stock promotions and poor sentiment targeting, every small oversight can turn into significant revenue loss.  Brands that rely solely on platform-level insights or manual management often fail to notice these gaps in time. And by the time results start reflecting, the damage is already done.  5 Red Flags That Signal Performance Leakage in Your E-commerce Campaigns  Before you can fix what’s broken, you need to recognize where the cracks are. Here are five often-ignored red flags that you can’t ignore:  Flawed Campaign Creation Creating ad campaigns without aligning product-level data, platform-specific behavior, and budget insights leads to wasted efforts. When campaigns are not tailored for the nuances of each marketplace or lack keyword intelligence, they fail to gain visibility or traction.  Brands often reuse one-size-fits-all campaign structures across platforms, without accounting for product rankings, historical performance, or platform algorithms. This results in ineffective spends and missed opportunities.  Poor Optimization and Reporting Gaps Many businesses still rely on manual monitoring or basic dashboards, offering limited visibility into what’s really happening at the SKU or keyword level. Reporting is delayed. Optimization is reactive. Campaigns lack the agility to adjust bids, keywords, timing, or targeting in real time.  Worse, teams often depend solely on the platforms’ auto-recommendations, which can lead to over-spending on underperforming segments.  Weak Keyword & Discoverability Strategy Without understanding which keywords your customers use, which ones your competitors are winning on, or how your products rank across them, campaign performance inevitably suffers.  Running ads on low-impact or irrelevant keywords not only hurts ROAS but also results in poor visibility on category pages and low share of shelf.  Availability and Out-of-Stock Oversights Many businesses unknowingly run a high-budget ad campaign for a product that’s out of stock or unavailable in the buy box. Unfortunately, this is a common mistake.  Inventory fluctuations aren’t always reflected in real-time campaign management, causing ads to run on products that users cannot purchase, directly resulting in decreased customer satisfaction and leading to revenue loss.  Ignoring Customer Sentiment and Poor Customer Reviews Promoting a product that has recently received a string of bad reviews is another red flag to lose customer trust. If your campaign engine doesn’t account for customer reviews, sentiment, and you don’t respond to those on time, you may end up amplifying negative perception instead of building loyalty.  This affects both brand equity and click-to-conversion ratios, especially on marketplaces where customer feedback is highly visible.  Why Manual Campaign Monitoring Methods Don’t Work Anymore In a dynamic, multi-platform eCommerce landscape, manual campaign creation on separate platforms, monitoring, and optimization are no longer sustainable.  Platforms like Amazon, Flipkart, Big Basket, and others all operate differently, with separate bidding structures, algorithms, and audience behaviors.  Bid adjustments, keyword refinements, and budget pacing require round-the-clock attention.  Holiday sales, out-of-stock updates, or a viral competitor product can change everything in a few hours.  Manual processes simply can’t keep up with this level of complexity. To truly scale performance and eliminate inefficiencies, AI-powered automation and unified intelligence are no longer a luxury but a necessity. What Future-Ready Ecommerce Marketing Campaigns Look Like A performance-first ecommerce campaign strategy is: Platform-Agnostic yet Deeply Customizable – Campaigns are created and managed from a single interface but tailored for each platform’s needs. Data-Enriched and Keyword-Smart – Keyword bidding decisions are driven by granular keyword insights, share of shelf, rankings, and competitive benchmarking.  Inventory-Aware and Sentiment-Sensitive – Ads can be paused on all platforms using one interface if a product goes out of stock or gets flagged with poor reviews.  AI-Optimized in Real Time – Bid pacing, budget allocation, and campaign optimization can be done dynamically, without waiting for major issues to happen.  Tools like mScantIt by mFilterIt are built exactly for this kind of intelligent campaign management. It provides actionable digital shelf analytics and ecommerce analytics for prompt decision-making. It offers a unified ad manager and bid optimization tool that helps streamline e-commerce advertising by unifying campaign creation, monitoring, and bid optimization on one platform.  How mFilterIt’s Unified Ad Manager Helps Drive Real Results Our e-commerce intelligence solution – mScanIt- is a performance-driven tool that brings together e-commerce analytics, real-time automation, and AI-led optimization under one unified dashboard. Here’s how it helps you drive smarter performance at every stage: Campaign Creation Launch campaigns across Amazon, Flipkart, and other marketplaces from a single interface  Use product, budget, keyword, and platform data to optimize campaigns  Set up channel-specific targeting using real-time shelf and discoverability insights  Campaign

The clock is ticking, and the Amazon Prime Day sale is around the corner. It is not just another two-day sales event – it’s a make-or-break moment for ecommerce brands.   Prime Day sales peaked in 2024, as 24,196 orders were placed by Prime members in a single minute. SMBs also saw a significant boost with a 30% rise in sales compared to the previous year. Amazon’s Prime Day presents e-commerce brands with a unique chance to drive significant sales each year. An opportunity to create brand awareness, gain visibility, an opportunity to convert high-intent, ready-to-spend shoppers, and gain long-term customers.  But success for e-commerce brands on Prime Day doesn’t come easily. The one major factor that often serves as a primary factor in winning the sale is the Amazon Buy Box. Owning the Buy Box is the only gateway to higher conversions, trust, and revenue.  Because if your product isn’t the one featured in the Buy Box, chances are, it’s not the one being purchased.  So, how do you ensure your product wins on the Amazon buy box?   Let’s find out.  In this blog, we’ll explain the Buy Box and why it becomes even more critical during Prime Day. We’ll also discuss the biggest challenges brands face and how, with the right pricing intelligence, inventory planning, and e-commerce optimization solution, you can overcome them. The Amazon Buy Box Explained and Why It’s Essential for Your E-commerce Strategy The Amazon Buy Box is more than just a placement; it’s the CTA – a box where customers can directly “Add to Cart” or click “Buy Now” to make swift purchases. While it may seem like a simple feature, the Buy Box holds immense power in determining which seller secures the sale when multiple vendors offer the same product.  Here’s how it works:  When multiple sellers list the same product (same ASIN), Amazon doesn’t show all those listings upfront. Instead, it features one default seller – the one that wins the Buy Box. All other sellers are tucked away under the “Other Sellers” section, which most buyers don’t even check. That means the seller who wins the Buy Box gets a share of shelf space and sales.  Research indicates that more than 80% of Amazon purchases are made through the Buy Box, an even higher percentage on mobile devices, where screen space is more limited. If you’re not in the Buy Box, you’re not in the buyer’s line of sight, and your chances of making a sale drop dramatically. Why Does Amazon Buy Box Exist? The Amazon Buy Box is designed to streamline the shopping experience by surfacing the most trustworthy, competitively positioned offer for a given product. With thousands of third-party sellers on the platform, the Buy Box helps maintain consistency, speed, and buyer confidence.  Amazon’s algorithm considers the following factors to decide who gets the Buy Box: Price competitiveness. Shipping speed and method (FBA, FBM). Inventory availability. Seller rating and order defect rate. Listing content quality and compliance. Winning the Buy Box is not about being the cheapest; it’s about being the most reliable and optimized seller in Amazon’s eyes.  Winning the Amazon Buy Box Means: Your listing is automatically added to shoppers’ carts by default. You get higher click-through rates and better visibility on both desktop and mobile. Your product becomes eligible for Amazon ad placements like sponsored products. You have a stronger advantage during high-traffic events like Prime Day, Black Friday, or seasonal sales. But here’s the catch: the Buy Box can shift throughout the day. If a competitor updates pricing, restocks inventory, or improves delivery timelines, even temporarily, they can replace you in the Buy Box within minutes. This is where real-time monitoring and e-commerce intelligence solutions become essential. Key Challenges E-commerce Brands Face in Winning the Buy Box Winning and retaining the Buy Box is a dynamic, ongoing challenge. Especially during high-pressure sales events like Prime Day, ecommerce brands must overcome several interconnected obstacles:  1. Unstable Pricing and Lack of Real-Time Optimization Amazon’s algorithm is highly sensitive to pricing. If your competitor drops their price by even a small margin and you don’t respond quickly, you can lose the Buy Box within minutes. On the other hand, constantly undercutting pricing can also erode your profit margins. Without real-time pricing analysis and automation, most brands can’t compete at the required pace.  2. Inventory Gaps and Stock Planning Failures Stock availability is important. If your inventory runs out, even temporarily, you lose your spot. Many brands overestimate or underestimate demand, leading to either out-of-stock or excessive holding costs. During Prime Day, where sales velocity is unpredictable, poor inventory planning can be disastrous.  3. Unoptimized or Inconsistent Product Listings Even if you offer the best price and have the stock, poor product content can disqualify you from the Buy Box. Listings that lack good quality images, proper descriptions, keyword relevance, or violate platform rules lower your chances of being the default seller. Moreover, inconsistent listings across marketplaces dilute your brand integrity and confuse customers.  4. Siloed Data and Delayed Decision-Making Pricing, inventory, content, and sales data often come from different systems. When these silos don’t communicate together in real-time, your ability to make timely decisions suffers. By the time your team reacts to a pricing change or stock issue, the Buy Box has already been lost to a faster competitor.  Strategic Framework to Win the Amazon Buy Box on Prime Day Securing the Amazon Buy Box, particularly during high-stakes events like Prime Day, requires more than just price cuts or aggressive ad spend. It demands a strategic, data-driven approach that seamlessly integrates real-time pricing intelligence, inventory planning, listing optimization, and cross-functional visibility.  Here’s a breakdown of the key pillars brands must focus on to consistently win the Buy Box:  1. Leverage Proactive Pricing Intelligence Solution to Stay Competitively Positioned  Pricing in Amazon’s algorithm-driven ecosystem is not static; it’s dynamic, volatile, and highly influential in Buy Box decisions. Brands that rely on periodic manual checks or delayed price