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stay-safe-online

Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands........

awareness-phase

The first phase of the customer Journey is all about being discoverable across the e-commerce.......

bricks-to-clicks

It’s not about the wings, it’s about the will to fly high. Shopping has been.......

unmasking-device-spoofing

Your ad campaign data is probably skewed. The platforms you think are driving results may.......

consideration-phase

The second phase of the eCom Customer Journey is where shoppers evaluate and consider your.......

competitive-pricing

Things are changing rapidly in the digital commerce arena. A lot of smart, socially conscious,.......

boost-product-discoverability

Most shoppers know what they want, approximately 43% of shoppers go straight to the search.......

omnichannel-commerce–gateway

Gone are the days when customers were solely reliant on shop visits or logging into.......

ad-fraud

That’s the estimated amount of money advertisers are expected to lose this year because of.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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