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full funnel validation

The dashboard says ROAS is up. Conversions are climbing. The team’s celebrating. But beneath the.......

pay-per-call

If you are selling products or services online in the US, there’s a good chance.......

Digital advertising has undergone a massive transformation. As audiences shift from traditional TV to streaming.......

You’re investing heavily in digital advertising, expecting real engagement, quality traffic, and conversions. But what.......

brand safety guide to auditing ad placements

Digital advertising has grown into a vast industry. Thousands of advertisers use advertising networks to.......

Mobile apps are big business and the same is apparent through the significant advertising budgets.......

how to detect and prevent ppc fraud in app campaigns

If you’re running a PPC campaign, check your analytics data. Do you see a rapid.......

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Meta Lead Gen or Landing Page Forms: Which Brings You Better Leads?
You have done everything...
Rise in Brand Infringement Scams: Why Brands Need to Stay Extra Careful During the Festive Season
It’s the busiest...
Win the Digital Shelf This Festive Season with Data-Driven Ecommerce Analytics
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
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