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Digital advertising has undergone a massive transformation. As audiences shift from traditional TV to streaming.......

You’re investing heavily in digital advertising, expecting real engagement, quality traffic, and conversions. But what.......

brand safety guide to auditing ad placements

Digital advertising has grown into a vast industry. Thousands of advertisers use advertising networks to.......

Mobile apps are big business and the same is apparent through the significant advertising budgets.......

how to detect and prevent ppc fraud in app campaigns

If you’re running a PPC campaign, check your analytics data. Do you see a rapid.......

cloaking-in-brand- bidding-protect-your- traffic-&-revenue

Imagine spending years building a strong brand presence, only to have fraudsters hijack your traffic.......

DV360

If you’re currently managing YouTube Video Action Campaigns within Display & Video 360 (DV360), there’s.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
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What is Impression Spam? Know How It Impacts App Campaigns.
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Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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