As winter arrives, the demand for room heaters and water heaters has increased across ecommerce platforms. From prepping homes for winter to upgrading to energy-efficient models, these categories witness a surge in searches and sales as consumers gear up for the colder months.
But for consumers, it’s not just about finding warmth; it’s about finding value, reliability, and the right brand. With hundreds of similar listings online, shoppers compare features, prices, and ratings before hitting “Buy Now.” Every search result and every sponsored placement matters.
And that’s where the competition truly heats up for ecommerce brands, too. The battle is not only about discounts or delivery speed; it is also about visibility. Visibility for which brand appears first when intent is highest, who balances organic and sponsored visibility smartly, and who manages to stay top-of-mind throughout the buying journey.
To find this out, our ecommerce analytics team at mFilterIt analysed two categories – water heaters and room heaters, to uncover which brands are dominating visibility across Amazon and Flipkart, and what their performance reveals about winning on the digital shelf.
What Our Category Analysis Revealed: Which Brands Dominate the Water Heater Category on Amazon & Flipkart
The water heater category saw strong activity across both marketplaces, with brands adopting different strategies to drive visibility. Here’s what our analysis revealed:
Amazon Category Analysis – Water Heater
- AO Smith secured a leading position across both organic visibility (23.68%) and sponsored visibility (26.92%), showing a balanced approach for SEO and paid visibility.
- V-Guard and Havells had similar organic visibility (around 17.11% each) but much lower sponsored share, 7.69% for V-Guard and 12.82% for Havells.
- Bajaj (11.84%) and Longway (7.24%) showed moderate organic presence but appeared less prominently in sponsored placements, highlighting a focus on content-driven reach.
- Faber, Hindware, and Lifelong gained less than 2% visibility in organic share and almost negligible visibility in sponsored sections, which means improving keyword use and content optimization can help them appear more frequently in search results.
Flipkart Category Analysis – Water Heater
- Longway dominated organic visibility with a 36.73% share, showing that strong content and keywords strategy can drive discoverability even without heavy ad spends.
- AO Smith had no organic presence but led sponsored listings with 38.30% share, depending mainly on paid ads to stay visible.
- V-Guard had 10.20% organic and 2.13% sponsored visibility, while Hindware (4.17%) and Havells (2.04%) showed limited visibility across both.
Key takeaways for ecommerce brands:
- Plan visibility strategically like a portfolio: Allocate spend and optimization efforts across both organic and paid fronts to stay visible on digital shelf throughout the buying cycle.
- Use organic data to fuel ads: Your top-performing organic SKUs can guide which products deserve sponsored promotion.
- Adapt as per platform: Amazon and Flipkart reward different behaviours; a one-size-fits-all visibility strategy rarely works.
Read this blog to understand the role of keywords to boost discoverability.
How Did Room Heater Brands Compete for Product Visibility on Amazon & Flipkart?
The room heater category saw a similar pattern, with some brands building steady organic visibility while others relied on ads for quick attention.
Amazon Category Analysis – Room Heater
- Havells held the highest organic share (37.07%) and a strong sponsored visibility of 30%, showing a well-balanced approach.
- Sujatha focused mainly on ads, with the highest sponsored share (50%) but lower organic visibility (6.9%).
- Crompton, Bajaj, and Orpat had moderate organic visibility (between 15–19%) but no sponsored listings, showing they are naturally discoverable but less active in ads.
- AO Smith (10%), Longway (5%), and Hindware (5%) appeared less frequently overall, showing potential to expand their visibility mix.
Flipkart Category Analysis – Room Heater
- Bajaj led in organic visibility with 34.62% share, proving that consistent content and product optimization help attract shoppers naturally.
- Longway dominated the sponsored space with 60% share, showing a strong focus on paid visibility but only 3.85% organic share, suggesting heavy ad dependency.
- Havells had a 15.38% organic share, maintaining a moderate presence, while Sujatha had no visible listings on Flipkart this season.
Key takeaways for ecommerce brands:
- Monitor share of search regularly: Track both organic and sponsored rankings to understand your brand’s discoverability health and share of search proactively.
- Balance awareness and conversion: Organic visibility builds trust, while sponsored visibility captures purchase intent; both are essential for digital shelf dominance.
- Keep category intelligence active: Continuous tracking helps identify when to increase ad exposure or refresh content as market dynamics change.
What This Category Analysis Means for Ecommerce Teams: Need for Category-Level Intelligence
The insights from both categories – water heater and room heater clearly show how fast visibility and discoverability dynamics shift across platforms. This means, to win consistently on the digital shelf, ecommerce brands need to see the bigger picture – how each category is performing across both organic and sponsored share, how competitors are being positioned on each platform, and how trends change overnight.
This is where ecommerce analytics and category-level intelligence help. Here’s how:
- Understand where their brand stands across both organic and sponsored visibility.
- Identify which SKUs, keywords, or listings are driving performance.
- Adjust pricing, promotions, and ad spends based on actionable data and insights.
- Understand how visibility trends differ between marketplaces like Amazon and Flipkart and plan accordingly.
Therefore, brands that integrate ecommerce intelligence into their decision-making strategy outperform competitors who rely solely on sales dashboards.
How mFilterIt’s Category Tool Helps Brands Win on Digital Shelf
Our advanced ecommerce analytics solution – mScanIt helps ecommerce brands to turn insights into strategic action. It autonomously scrapes data from various ecommerce marketplaces to provide category-wise, brand-wise, and SKU-level insights, without requiring SKU inputs. Here’s how it helps:
1. See your brand’s true position on the digital shelf
Understand which products dominate search results both organically and through ads, and how your visibility and product discoverability shift across platforms or categories.
2. Spot the next growth opportunity before your competition does
Discover which SKUs, keywords, or content strategies are helping your competitors rank on the digital shelf, and how you can optimize your listings to capture that same space.
3. Optimize your content and SEO for higher discoverability
Identify missing keywords, weak titles, or image gaps that could be costing you organic traffic and fix them fast.
4. Make data-driven decisions on where to invest in sponsored visibility
Identify which SKUs, categories, or keywords need paid support to boost reach, and allocate ad budgets where they’ll drive the highest return. With these insights, teams can plan smarter ad investments that enhance visibility without overspending.
5. Use pricing intelligence to align promotions with market trends
Access real-time data on how your category is priced, what promotions are running across marketplaces, and where your pricing strategy can be more competitive.
6. Bridge marketing and sales decisions
With unified dashboards, your ecommerce and marketing teams can align quickly, ensuring every rupee spent on ads, discounts, or listings is backed by insight.
Know more about how ecommerce analytics help boost ROAS
Conclusion: Winning the Digital Shelf with the Right Ecommerce Intelligence Solution
The category analysis of water heater and room heater categories shows just how quickly visibility shifts across platforms. This also clearly signals how every change in pricing, stock, or keyword can impact sales.
The difference between leading and losing sales for ecommerce brands comes down to how quickly they act on the shifts and make data-driven decisions. A major reason why brands are now leveraging ecommerce analytics to improve discoverability and share of search across platforms.
If you are someone who wants to keep their brand ahead of the competition, we are here to help.
Connect with our experts today.
