Brands can suffer serious consequences like negative publicity and trolls if brand safety isn't ensured.

According to a 2017 survey of U.S. marketers, 68% said their brand was exposed to "brand safety" issues.

In explaining brand safety, people often use the example of how a display campaign can go wrong.

Contextual targeting is a viable approach for diminishing brand safety issues, but brands should use optimization methods.

Direct implications of click injection attacks on a brand's users. mFilterIt’s Ad Traffic Validation safeguards brands against ad frauds.

Learn the facts about brand safety that concern brands.

Organic stealing could be detrimental to your brand. Learn how to stop it.

See how you can prevent brand infringement from copycat apps.

The future of brand safety is changing.

Today's ever-expanding digital landscape poses a major challenge and threat to brand owners-brand infringement.

Reports indicate that India will have about 829 million smartphone users by 2022, thus paving the way for brands to target a vast pool.

Placement of ads on relevant and appropriate content based on blacklisting keywords is not a foolproof solution.

What is the likelihood of brand safety becoming a cybersecurity issue?

Programmatic advertising has become the proven tool to garner customers' increased engagement and awareness for FMCG brands.

Brands are increasing advertising budgets to reach more and more customers. The onus now lies with the brands and CXOs and the marketers.

You can control your bidding cost by asking your affiliate to not use your keywords.

Brand safety and affiliate frauds have become the most sought-after ways for generating traffic and attracting customers for attributions.

Brands have to repeatedly reach out to the same set of users, and they need to live up to the reputation to knock the same doors again...

We are living in a digitized era where trust and transparency have recently become the bone of contention, demanding an evolution in...

Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for Account Takeover fraud. In a recent...