Ankur BhardwajMay 174 minHow to Ensure Brand Safety on Social Media Platforms?Brands can suffer serious consequences like negative publicity and trolls if brand safety isn't ensured.
Ankur BhardwajMay 103 minHow Does Brand Safety Adversely Impact Brands and Publishers?According to a 2017 survey of U.S. marketers, 68% said their brand was exposed to "brand safety" issues.
Ankur BhardwajApr 116 minThe Myths Around Brand Safety and How to Combat ThemIn explaining brand safety, people often use the example of how a display campaign can go wrong.
Pranav AnandMar 173 minBrand Safety: Contextual Targeting is Flawed!Contextual targeting is a viable approach for diminishing brand safety issues, but brands should use optimization methods.
Pranav AnandMar 153 minHow Does Click Injection Affect a Brand’s Users?Direct implications of click injection attacks on a brand's users. mFilterIt’s Ad Traffic Validation safeguards brands against ad frauds.
Pranav AnandMar 143 minWhy Has “Brand Safety” Become a Major Concern?Learn the facts about brand safety that concern brands.
Pranav AnandMar 102 minHow Bad is Organic Stealing for Your Brand?Organic stealing could be detrimental to your brand. Learn how to stop it.
Pranav AnandFeb 244 minBrand Infringement: Impact of Copycat AppsSee how you can prevent brand infringement from copycat apps.
mFilterIt's ExpertOct 28, 20213 minBrand Safety : A Paradigm Shift in the Digital AgeThe future of brand safety is changing.
mFilterIt's ExpertOct 25, 20214 minBrand Infringement is the Gateway to Brand SafetyToday's ever-expanding digital landscape poses a major challenge and threat to brand owners-brand infringement.
mFilterIt's ExpertSep 22, 20213 minTackling Brand Safety in a Mobile-First EnvironmentReports indicate that India will have about 829 million smartphone users by 2022, thus paving the way for brands to target a vast pool.
mFilterIt's ExpertSep 13, 20212 minHow is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national?Placement of ads on relevant and appropriate content based on blacklisting keywords is not a foolproof solution.
mFilterIt's ExpertAug 11, 20213 minIs Cyber Security Now Synonymous to Brand Safety?What is the likelihood of brand safety becoming a cybersecurity issue?
mFilterIt's ExpertJul 19, 20213 minTop 3 Reasons to Invest in Programmatic Advertising for FMCG BrandsProgrammatic advertising has become the proven tool to garner customers' increased engagement and awareness for FMCG brands.
Amit RelanJul 13, 20212 minChanging Role of Marketers With Respect to Brand SafetyBrands are increasing advertising budgets to reach more and more customers. The onus now lies with the brands and CXOs and the marketers.
Ritu KhannaJul 6, 20212 minAre You Looking for Your Brand Keywords Manually?You can control your bidding cost by asking your affiliate to not use your keywords.
mFilterIt's ExpertJul 6, 20212 minFacts That Brands Need to Know About Brand Safety and Affiliate Marketing FraudBrand safety and affiliate frauds have become the most sought-after ways for generating traffic and attracting customers for attributions.
Amit RelanJun 27, 20214 minWhy Brand Safety is an Immediate Concern in India?Brands have to repeatedly reach out to the same set of users, and they need to live up to the reputation to knock the same doors again...
mFilterIt's ExpertJun 20, 20212 minData Safety: The Future of Brand SafetyWe are living in a digitized era where trust and transparency have recently become the bone of contention, demanding an evolution in...
Dhiraj GuptaMay 17, 20214 minBrand Infringement Increases the Risk of Account Takeover FraudFraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for Account Takeover fraud. In a recent...