The Power of Perception: Navigating Brand Safety in the Era of Fake News
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering from fake news seems to be...
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Blogs
Shradha Grover
- Apr 28
Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital advertisers to light. The TV news...
Labhit Agarwal
- Apr 4
Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant During This IPL Season?
The IPL Fever has started! During the IPL season, the audience is all gaga to see their favorite teams playing. The advertising world...
Shradha Grover
- Mar 13
Stay Safe Online: How to Protect Your Website from Domain Infringement
Business websites first came into prominence in the 1990s, and the internet houses billions of websites, webpages, forums, etc., that...
Durgesh Rathore
- Mar 1
Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape
All over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing...
mFilterIt Expert
- Nov 29, 2022
Why Creative Compliance Must Be a Necessity Not A Choice For Your Brand?
In the hustle to stand out in the crowd of competitors, brands often miss out on things at the ground level. Where there are many options...
Labhit Agarwal
- Oct 19, 2022
Know How Your Brand is Under Threat Due to Incent Campaigns
Marketers have come a long way in the journey of advertising. In traditional advertising, marketers used mediums like television, radio,...
mFilterIt Expert
- Jul 28, 2022
Are You Being Impersonated on Social Media? You'll Need to Know This!
There are many forms of impersonation, from phishing scams to full-blown online fraud where you buy products from illegitimate sellers.
mFilterIt Expert
- Jul 22, 2022
Negative Effects of Counterfeiting - Brands Must Know!
By counterfeiting, both the reputation of a brand and the trust of its customers are damaged.
mFilterIt Expert
- Jul 21, 2022
Brand Safety on Social Media: How Do You Do It?
Despite the growth in social media engagement is great news for digital advertisers, there are substantial red flags.
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