Brand ProtectionDigital Advertising Best Practices Role of Brand Safety in Digital Advertising Brand marketing has evolved with time. In the past, it was more of contextual targeting…Expert OpinionApril 22, 2024
Brand Protection Brand Risk: Safeguard Your Brand in the Digital Ecosystem Building a brand is a challenging undertaking. Besides offering something unique, one has to put…Expert OpinionMarch 28, 2024
Brand Protection The Real Impact of Brand Infringement Every brand in the digital ecosystem is in the rat race to expand its presence,…Expert OpinionFebruary 22, 2024
Brand ProtectionAll Blogs Made-for-advertising Websites are Burning 15% of Your Ad Budget "Know how these Harry Potter characters are doing now? The 3rd one is a shocking…Expert OpinionJanuary 15, 2024
Brand Protection What Are the Types of Social Media Phishing Attacks Phishing is perhaps the oldest type of online fraud tactic used by scammers. Originally, phishing…Expert OpinionDecember 26, 2023
Brand Protection From Vulnerability to Vigilance: Navigating Brand Safety in 2023 Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands.…Expert OpinionJune 26, 2023
Brand Protection The Power of Perception: Navigating Brand Safety in the Era of Fake News Fake news is no less than a plague in the online ecosystem. The list of…Expert OpinionMay 5, 2023
Brand Protection Advertise Fearlessly: Best Practices for Brand Safety in the Digital Ecosystem The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital…Shradha AggarwalApril 28, 2023
Brand Protection Stay Safe Online: How to Protect Your Website from Domain Infringement Business websites first came into prominence in the 1990s, and the internet houses billions of…Expert OpinionMarch 13, 2023
Brand Protection Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape All over the world, the rising concern about data security and user privacy has led…Dhiraj GuptaMarch 1, 2023