Campaign Optimization Click Integrity: A Solution to Combat Click Fraud in Acquisition Campaigns A 'Click' is all that matters to begin a user's journey on an app or…Jyoti KalraMarch 30, 2022
Traffic Validation Busting the OEM Myths During the first quarter of 2021, OEM app stores acquired nearly 42% of the global…Jagmeet SinghMarch 29, 2022
Digital Commerce Insights Share-of-Shelf: What Should Matter? Easing consumers' shopping experience begins by making efforts to get discovered even when there is…Expert OpinionMarch 29, 2022
Traffic Validation Click Injection: Why Should Brands/Advertisers Worry About It? During the first install session, fraudsters hijack 'install broadcasts' using bots/malware, and inject clicks for…Expert OpinionMarch 25, 2022
Traffic Validation How Does Click Injection Affect a Brand’s Users? “You have been locked out of your account/You have zero balance” is a message no…Expert OpinionMarch 15, 2022
Brand Protection Why Has “Brand Safety” Become a Major Concern? Facts that worry brands, marketers, and advertisers. Brand safety safeguards a brand’s reputation and image…Expert OpinionMarch 14, 2022
Digital Advertising Best Practices The Deep Dark World of Digital Ad Frauds Digital ad fraud is a thing that didn’t drop just today. It has been surviving…Expert OpinionMarch 14, 2022
Traffic Validation How Bad is Organic Stealing for Your Brand? Unpaid/Organic traffic signifies that a brand has obtained a market reputation and trust of its…Expert OpinionMarch 11, 2022
Campaign Optimization Is Having OTP Validation Sufficient to Protect Your Brand Campaigns from Ad Fraud? Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form…Durgesh RathoreMarch 10, 2022
Digital Commerce Insights Top Keywords: It all begins with Identifying them, Correctly! Generally, consumers find new products on eCommerce platforms like Amazon, Flipkart, Shopee, etc., by navigating…Noopur MathurMarch 8, 2022