See how an industry-leading travel reservation website enhanced its affiliate marketing program by eliminating fake booking scams through cutting-edge fraud detection technology. In doing so, mFilterIt uncovered potential affiliate payout leakage worth more than ₹16.2 million by finding out fraudulent bookings, install attribution theft, duplicate order IDs, and spoofed conversions. Through transaction validation and real-time campaign monitoring, the company was able to get accurate attribution, decrease affiliate fraud, and ensure that its marketing budget was only spent on acquiring legitimate customers.
How a Leading Online Bus Booking Platform Prevented ₹16.2 Million in Fake Bookings
