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    Case Study

    Foxtale’s 21% CPC Drop: Leveraging mFilterIt’s Expertise to Combat Brand Bidding by Ad Networks

    December 11, 2024 1 min read
    Foxtale’s 21% CPC Drop: Leveraging mFilterIt’s Expertise to Combat Brand Bidding by Ad Networks
    Foxtale, a dynamic skincare brand, invests heavily in TOF and video campaigns to boost search volumes and drive high-intent users to their website. However, ad networks were bidding on the same branded keywords, capitalizing on Foxtale’s brand popularity to generate revenue easily. This competitive bidding drove up their CPC by 25-30%, further, impacting return on ad spend (ROAS), and hindered scalability. Download the case study to know how our solution helped the brand identify the ad networks bidding on their brand keywords and helped them optimize their campaigns.  
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