Brand Safety & Protection
Tackling Brand Safety in a Mobile-First Environment
Safeguarding a brand’s reputation in the smartphone industry There’s no denying that millennials and genz.......
How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national?
The simple technique of blacklisting keywords to place ads on relevant and appropriate content is.......
Changing Role of Marketers With Respect to Brand Safety
Addressing the skill gap in the digital ecosystem with the rise in cyber threats. Brand.......
Are You Looking for Your Brand Keywords Manually?
Are you searching for your brand name and brand keywords on Google manually? Trying to.......
Facts That Brands Need to Know About Brand Safety and Affiliate Marketing Fraud
Affiliate marketing fraud can damage brand reputation, increase advertising costs and generate client chargebacks. The.......
Why Brand Safety is an Immediate Concern in India?
Brands have to repeatedly reach out to the same set of users, and they need.......