Digital Advertising
Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience?
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making.......
Click Integrity: A Solution to Combat Click Fraud in Acquisition Campaigns
A ‘Click’ is all that matters to begin a user’s journey on an app or.......
The Deep Dark World of Digital Ad Frauds
Digital ad fraud is a thing that didn’t drop just today. It has been surviving.......
Is Having OTP Validation Sufficient to Protect Your Brand Campaigns from Ad Fraud?
Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form.......
Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?
Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,.......
How mFilterIt is a CISO’s Secret Santa?
Not only ad-fraud mFilterIt also serves as the first line of defense for cybersecurity. There.......