Category: Digital Advertising

ad fraud
The Hidden Cost of Digital Advertising: Understanding and Defeating Ad Fraud
Considering that ad fraud will cost marketers $ 172 billion by 2028, according to Statista Reports, tackling...
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programmatic-advertising-in-uae
Optimize Your Programmatic Advertising efforts to stand tall in UAE
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively...
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contextual advertising
Role of Brand Safety in Digital Advertising
Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused...
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Digital Advertising Ecosystem
Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
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Maximizing ROI
Maximizing ROI: Strategies for Low-Volume Inventory Placements in DV360
In the world of digital marketing, programmatic advertising platforms like DV360 (Display & Video...
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programmatic advertising
Programmatic Advertising Trends Shaping the Digital Industry
Like always, new technological developments continue revolutionizing the way we conduct business online....
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mirage-in-the desert-of-digital-advertising
A Mirage in The Desert of Digital Advertising: Will You Find Your Way?
Imagine strolling through a desert, thirsty for genuine leads and conversions. Suddenly, an oasis appears—a...
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ad-fraud
Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win
That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud. While...
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guard-your-wicket
Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever?
The Cricket Fever is Unstoppable!   From IPL to the World Cup, the audience goes all gaga to see...
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surviving-the-cookie-apocalypse
Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy!
In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece of news that...
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