E-Commerce

To enhance its digital footprint, the brand embarked on a journey with mFilterIt, aiming to unlock new dimensions of efficiency and effectiveness in its digital commerce strategy. This case study delves into the transformative impact of mScanIt in addressing the multifaceted challenges faced by the brand and how it emerged as the catalyst for elevating the brand’s digital presence to unprecedented heights allowing the brand to monitor and analyze the performance of product pages across various platforms in real-time. Leveraging artificial intelligence, and actionable insights into product titles, descriptions, and images for better visibility and engagement. Download Submit

mScanIt digital commerce intelligence solution, mScanIt, proved to be a game-changer for the multinational brand, addressing the challenges of optimizing product pages across diverse platforms. As digital landscapes continue to evolve, leveraging intelligent solutions becomes imperative for brands striving for a perfect page analysis and enhanced online presence. The success story of this brand highlights the transformative impact of mScanIt in achieving digital excellence. Download Submit

A renowned Thai department store chain, is one of the largest department stores in Thailand. Their app has been designed to create the ultimate shopping experience connecting components seamlessly. They wanted to maximize its revenue out of its marketing spends. The team wanted to ensure that this revenue was not only coming from genuine sources but also wanted to check whether MMP attributed it to the correct publisher or not. Install fraud came down from 33% to 21% in subsequent months active reporting by mFilterIt. Client savings of 24.9 million by identifying misattribution.  Download Submit

Quick Service Restaurant (QSR) giants aim to improve their menu performance on popular food delivery platforms, Swiggy and Zomato. To achieve this, they partnered with mFilterIt to conduct a thorough performance audit across their kitchens at the city level. The primary focus areas of the audit included identifying gaps in the menu compared to an ideal menu, monitoring dish bundling and combos, pricing analysis in comparison to competitors, and monitoring category tags. mScanIt conducted a detailed dish audit, comparing the distinct ideal menu with the distinct actual menu. Download Submit

A leading Indian bakery brand with wafers as its highest-grossing or hero product. The company competes with significant players in the FMCG industry. Upon analyzing the product availability, the brand found that the product availability across e-commerce platforms was around 36% across the country. With mScanIt stock management of hero products became seamless and highly effective. The brand could maintain its competitive edge in the key product category. Insights enabled the brand to take corrective measures for stockouts, specifically for authorized sellers. Download Submit

A leading biscuit manufacturer in India, with chocolate-filled and almond cookies as two of its best variants, was receiving a lot of negative reviews on e-commerce platforms like Amazon, BigBasket, Flipkart, etc. The company needed to understand the sentiment of the users posting the reviews on e-commerce platforms by an eCommerce Competitive Analysis solution. mScanIt helped the brand by conducting a detailed sentiment analysis of the reviews for their SKUs. Nearly 57% decrease in negative reviews about packaging of two of the most premium variants of the brand and 65% positive reviews in April compared to the previous average of 47%. Download Submit

A global oral care brand with an exponential presence across South-East Asia wanted to know the digital Share-of-Shelf (SOS) of its brand’s toothpaste product on the competitor’s sponsored keyword listings on eCom platforms like Lazada, Shopee, Tokopedia, etc. Using mScanIt, the brand increased the brand’s SOS and competitor keywords increased brand awareness and discoverability of sponsored listings on eCommerce platforms. Increased Search Ranking and Positioning and capturing more SOS by bidding on new competitor keywords increased the brand’s search rank and page positioning of its sponsored listing. Engaged with a Wider Target Audience Download Submit

One of Asia’s premier color cosmetics production company, renowned for its extensive range of direct-to-consumer (DTC) beauty and personal care brands, enhanced product performance across various eCommerce platforms and geographical locations with mFilterIt. The key objective was to optimize the Delivery Turn-Around Time (TAT) for the company’s sub-brands, product categories, sub-categories, and product variants, with a special focus on their best-selling beauty products. The Color Cosmetics brand optimized Delivery TAT for products and ensured more than 50% of orders were delivered in 1 day or under. Download Submit