Media Mentions

Digital Ad spending in elections has become a massive force, reflecting the evolving landscape of political campaigning. With extensive internet penetration and the rapidly growing reach of social media platforms, political parties are harnessing digital advertising platforms,” says Amit Relan, Co-Founder and CEO, mFilterIt, a Gurugram-based AdTech company.

Analyse the behaviour of an influencer’s followers to identify any suspicious patterns. Analyse account behaviour, activity patterns, and follower characteristics. Genuine influencers may experience organic growth due to viral content or media exposure, but massive and rapid follower increases without post content going viral are often indicative of bot activity,” explains Varun Grover, Brand Safety BU Head, mFilterIt.

mFilterIt has launched TickR, an AI-powered solution to help advertisers comply with the Supreme Court of India’s new directive. The directive requires self-declaration certificates for all advertisements released after June 18th, 2024, to ensure it is free from misleading claims.

mFilterIt, a global leader in brand safety and ad fraud prevention solutions, empowers brands to protect their brands, maximize campaign effectiveness, and achieve their marketing goals in a safe and transparent digital environment. The company’s TickR, an AI-powered solution, simplifies creative compliance by offering automated checks for adherence to various guidelines, including those set by the Advertising Standards Council of India (ASCI), the Ministry of Home Affairs, the Surveyor General of India, brand-specific guidelines, and advertising platform best practices.

This new mandate underscores the importance of transparency and responsible advertising practices,” said Amit Relan, CEO & Co-founder of mFilterIt. He further added, “Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

Social Pill said it has developed a custom AI tool built on ChatGPT, which enables advertisers to reduce time taken to fill in self-declaration forms. Also, mFilterIt said its TickR, an AI-powered solution, simplifies creative compliance by offering automated checks for adherence to various guidelines.

Genuine influencers may experience organic growth due to viral content or media exposure, but massive and rapid follower increases without post content going viral are often indicative of bot activity,” explains Varun Grover, Brand Safety BU Head, mFilterIt.

Speaking on how AI and automation are helping to ease agencies’ compliance with the SDC mandate, Amit Relan, Co-Founder and CEO, mFilterIt, shared, “We have been monitoring creative compliance from reputed brands across industries and geographies, way before the self-declaration mandate by the Supreme Court of India.

Dhiraj Gupta, Co-Founder, and CTO, mFilterIt- In light of the new movement towards data privacy, businesses must be aware of their responsibilities towards their customer’s data protection. Data protection must be balanced with the right equation of fraud detection associated with data. Businesses must be well-equipped to combat the threats of data breaches and ensure their customer’s data is not at risk.

mFilterIt, a platform providing transparency and safety in the digital ecosystem, has recently released a report detecting such websites that take bets on Lok Sabha Elections and IPL, and transaction laundering via mule accounts.