Media Mentions

UPI Transaction Limit Hiked: The RBI has announced to increase the transactions limit for UPI Lite and UPI 123Pay. The decision was announced by RBI Governor Shaktikanta Das.

These betting operations are also sophisticated in their financial maneuvers. mFilterIt has discovered that these platforms use mule accounts to launder money. Mule accounts are those bank accounts held by individuals or firms that receive money from bettors and then transfer it to the offshore accounts of these betting websites.” said Dhiraj Gupta, CTO & Co-Founder, mFilterIt

Amit Relan, CEO and Co-founder of mFilterIt, said, “This new mandate underscores the importance of transparency and responsible advertising practices. Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. mFilterIt goes beyond regulatory compliance by offering influencer monitoring. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

This new mandate underscores the importance of transparency and responsible advertising practices,” said Amit Relan, CEO & Co-founder of mFilterIt. He further added, “Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. mFilterIt goes beyond regulatory compliance by offering influencer monitoring. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

Digital Ad spending in elections has become a massive force, reflecting the evolving landscape of political campaigning. With extensive internet penetration and the rapidly growing reach of social media platforms, political parties are harnessing digital advertising platforms,” says Amit Relan, Co-Founder and CEO, mFilterIt, a Gurugram-based AdTech company.

Analyse the behaviour of an influencer’s followers to identify any suspicious patterns. Analyse account behaviour, activity patterns, and follower characteristics. Genuine influencers may experience organic growth due to viral content or media exposure, but massive and rapid follower increases without post content going viral are often indicative of bot activity,” explains Varun Grover, Brand Safety BU Head, mFilterIt.

mFilterIt has launched TickR, an AI-powered solution to help advertisers comply with the Supreme Court of India’s new directive. The directive requires self-declaration certificates for all advertisements released after June 18th, 2024, to ensure it is free from misleading claims.