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from-IPL-to-lok-abha-polls-llegal Websites Allow Bets up-to-rs-10-lakh-on-election-results

From IPL to Lok Sabha Polls: Illegal Websites Allow Bets up to Rs 10 Lakh on Election Results

These betting operations are also sophisticated in their financial maneuvers. mFilterIt has discovered that these platforms use mule accounts to launder money. Mule accounts are those bank accounts held by individuals or firms that receive money from bettors and then transfer it to the offshore accounts of these betting websites.” said Dhiraj Gupta, CTO & Co-Founder, mFilterIt

From IPL to Lok Sabha Polls: Illegal Websites Allow Bets up to Rs 10 Lakh on Election Results Read More »

mFilterIt-launches-AI-powered-solution -‘TickR’-for-sc-ad-self-declaration-compliance

mFilterIt launches AI-powered solution ‘TickR’ for SC ad self-declaration compliance

Amit Relan, CEO and Co-founder of mFilterIt, said, “This new mandate underscores the importance of transparency and responsible advertising practices. Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. mFilterIt goes beyond regulatory compliance by offering influencer monitoring. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

mFilterIt launches AI-powered solution ‘TickR’ for SC ad self-declaration compliance Read More »

fulfilling-self-declaration-mandate-is-AI-powered-automation-the-answer?

Fulfilling self-declaration mandate: Is AI-powered automation the answer?

This new mandate underscores the importance of transparency and responsible advertising practices,” said Amit Relan, CEO & Co-founder of mFilterIt. He further added, “Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. mFilterIt goes beyond regulatory compliance by offering influencer monitoring. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

Fulfilling self-declaration mandate: Is AI-powered automation the answer? Read More »

fortune india

General Elections 2024: Most expensive polls ever, anywhere in the world

Digital Ad spending in elections has become a massive force, reflecting the evolving landscape of political campaigning. With extensive internet penetration and the rapidly growing reach of social media platforms, political parties are harnessing digital advertising platforms,” says Amit Relan, Co-Founder and CEO, mFilterIt, a Gurugram-based AdTech company.

General Elections 2024: Most expensive polls ever, anywhere in the world Read More »

what’s-the-most-important-metric-to-gauge-an-influencer’s-efficacy?

What’s the most important metric to gauge an influencer’s efficacy?

Analyse the behaviour of an influencer’s followers to identify any suspicious patterns. Analyse account behaviour, activity patterns, and follower characteristics. Genuine influencers may experience organic growth due to viral content or media exposure, but massive and rapid follower increases without post content going viral are often indicative of bot activity,” explains Varun Grover, Brand Safety BU Head, mFilterIt.

What’s the most important metric to gauge an influencer’s efficacy? Read More »

what’s-the-most-important-metric-to-gauge-an-influencer’s-efficacy?

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate

mFilterIt has launched TickR, an AI-powered solution to help advertisers comply with the Supreme Court of India’s new directive. The directive requires self-declaration certificates for all advertisements released after June 18th, 2024, to ensure it is free from misleading claims.

mFilterIt launches TickR to aid advertisers in meeting Supreme Court’s ad compliance mandate Read More »

india-television

Supreme court mandates ad self-declaration certificates to ensure creative compliance

mFilterIt, a global leader in brand safety and ad fraud prevention solutions, empowers brands to protect their brands, maximize campaign effectiveness, and achieve their marketing goals in a safe and transparent digital environment. The company’s TickR, an AI-powered solution, simplifies creative compliance by offering automated checks for adherence to various guidelines, including those set by the Advertising Standards Council of India (ASCI), the Ministry of Home Affairs, the Surveyor General of India, brand-specific guidelines, and advertising platform best practices.

Supreme court mandates ad self-declaration certificates to ensure creative compliance Read More »

firm-offers-AI-powered-assistance-to-advertisers-dealing-with-SC’s-directive-on-self-declaration-certificate

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate

This new mandate underscores the importance of transparency and responsible advertising practices,” said Amit Relan, CEO & Co-founder of mFilterIt. He further added, “Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.

Firm offers AI-powered assistance to advertisers dealing with SC’s directive on self-declaration certificate Read More »

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