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Media Mentions

zee business

From centres of Excellence for AI to National Data Governance Policy:

AI will change the face of the country and enable the country to establish a stronger foundation of a “Digital India”.

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afaqs

Budget 2023: The experts weigh in

With increased investments in the rural sector and reduction of personal income taxes, which the common man has been yearning for, the budget also bodes well for the FMCG industry.

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news18

Library to Agriculture, FM Sitharaman’s Push for ‘Digital India’

AI will change the face of the country and enable the country to establish a stronger foundation of a “Digital India”.

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news18

Complain Against FB, Twitter on Govt Portal

Currently, there is a lack of transparency among users in the process of how companies handle complaints and how decisions are made. Users also feel that social media companies take a long time to respond .

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people matters

Ad-tech sector faces a huge talent crunch: Amit Relan, Founder mFilterIt

It is difficult to find candidates experienced in ad-tech. Therefore, during our hiring process, we focus on other aspects of the candidate like intellectual virtue, a keen interest to solve problems.

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afaqs

Bad bots: a rising threat to the digital presence of brands

Almost 68% of businesses suffer financially due to the manipulation of data clicks executed by bad bots on their official websites. E-commerce and travel brands are a few categories that are severely affected by harmful bots.

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indian televison

Prepare the perfect gift for new year 2023- Online chocolate gifting options

The theme for the coming years will be all about enhancing customer experience. Optimizing Customer journey is key to ensuring better prospects for every brand across platforms.

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financial express

BrandWagon Ad Talk with mFilterIt’s Amit Relan

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones.

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hans india

Tech Trends of 2022 and Predictions for 2023

As the new year approaches, several trends are expected to emerge in the technology era. Technology is continuously improving and transforming businesses’ operations in today’s digital world. Every year, technology continues …

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TOI

Predictions 2023: Transparent and secured advertising landscape

The digital advertising industry is moving rapidly and it’s time for the brands to catch up the bandwagon. Post-pandemic, there have been some major shifts in consumer behaviour which impacted the traditional ways of advertising. In 2022, the advertising landscape …

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zee business

Upcoming technologies revolutionising different industries

As the turn of the year approaches, several trends are expected to emerge in the technology space. Technology is constantly improving and transforming how businesses operate in today’s digital-first world. Every year, technology continues…

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INDIA TV

2023 Expectation: Upcoming tech trends to look out for from different players

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more…

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MPACT

Tech Turbulence Upsets AdEx

The tech meltdown in India happened due to two core reasons, first being the shift in technology consumption during the COVID lockdown. With the world coming back to normalcy post pandemic, the startups will have to change their…

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BW MARKETING

Brands Lose But Much More Due To Ad Fraud

Digital advertising is here to change the game of advertising for brands. It is predicted that digital spending by brands is going to reach USD 780.75 bn by 2024.

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INDIA TV

How companies are gearing up to prevent AD fraud

The world has changed in the wake of rapid digital adoption across industries. However, this evolution has also brought about new threats, leading to growing cyberattacks

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social samosa

Instead of chasing audiences, advertisers should chase content: Dhiraj Gupta, mFilterIt

There are several data points for one single consumer, as an individual can be a tech professional, athlete, or traveler. These data points may either overlap or cut out relevant data …

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news18

Can Indian IT Firms Lay Off The Chaos? News18 Asks Experts

The Reserve Bank of India (RBI) has introduced a lot of regulations on Fintech and Crypto Exchange startups, focused on protecting data sharing, privacy, KYC compliance and a formal legitimacy of products like…

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yourstory

You learn to be a leader in a crisis’—20 quotes on entrepreneurs and leaders

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror …

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abp

Three Online Frauds That Can Put You In Serious Trouble

In 2021, India reported 52,974 incidences of cybercrime, an almost 6% rise over the previous year. According to National Crime Records Bureau (NCRB) data, Telangana topped the list of states, accounting for …

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cnbc

Myths prevailing in ad fraud and brand safety

Every marketer that has advertised digitally, has most likely been a victim of ad fraud. Ad fraud is a term coined for practices used to defraud digital advertising networks and campaigns for monetary gain…

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yourstory

This adtech startup is helping brands save millions

The advertiser should have transparency and confidence in where and how much money is being spent and ,the publisher and agency partners should mirror the brand’s expectation ,” Amit Relan, CEO and Co-founder, mFilterIt, tells YourStory

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yourstory

Data, digitisation, decisions – 20 quotes of the week on digital transformation

There is a consensus among the 5G community that cloud gaming is an immediate opportunity for consumers in the 5G era…

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e4m

Surrogate ad ban: Liquor ad vol continues to bubble on digital & allied platforms

Because platforms like Facebook and Google reject ads that violate these rules on the basis of keywords, brands have to focus beyond the keyword analysis…

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INDIA TV

Ad fraud and brand safety remain the top concerns

It is not the platforms that are generating bots but there are a lot of tools on these platforms that aid bots. “When these bots come to articles and posts they trigger clicks on advertisements  …

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mb

mFilterIt study reveals up to 400 percent of Fake Websites in Real Estate Industry

With the pandemic on a downward trend, the real estate sector is witnessing momentum with interest and leads from potential buyers. Like any other industry, the rising usage of digital platforms in the real estate industry is becoming more…

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media news 4u

mFilterIt study reveals up to 400% of Fake Websites in Real Estate Industry

The study brought out that a prominent real estate player had a total of 387 fake/misrepresentation websites, using the brand’s name un authorisedly and even incorporating the names of the projects. The study further revealed that…

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housing

Fake websites in real estate leading to ‘unsafe’ digital ecosystem: Study

Today the issue of digital fraud is a growing threat across industries. However, our study in the real estate sector surprised us with its magnitude and considering the industry also registers high-value transactions, it’s a matter…

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financial express

mFilterIt releases its study on the reality of digital frauds in the real estate industry

The rising usage of digital platforms in the real estate industry is becoming more prevalent, which also brings forward the associated risks of digital fraud. mFilterIt, the global fraud detection and prevention company, has released its study on…

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techglocal

Digital ecosystem in real estate 'unsafe': mFilterIt study

Today the issue of digital fraud is a growing threat across industries. However, our study in the real estate sector surprised us with its magnitude and considering the industry also registers high-value transactions…

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afaqs

Malicious influencer campaigns target brands on social media

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more…

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TOI

As air, hotel bookings soar, ‘holiday fraud’ trips flyers

“In India, too, similar trends are being witnessed,” said Amit Relan, director, mFilterIt, a global ad fraud detection and prevention company. A recent study by the company found..

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techglocal

mFilterIt study on digital frauds in travel industry out

Customers must be made aware of such rising fraudulent activities taking place in the travel sector and keep themselves at bay when planning their future travels, also reporting these fraud websites…

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Et travel world

Online frauds pose risk to travellers: mFilterIt report

As per mFilterIt report, a fraud attack started with obtaining consumer’s credit card numbers and identifying information. Airline’s earnings could be decimated as a result of …

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dainik jagran

टूरिस्‍ट बनकर निकलने से पहले करें गौर, आनलाइन फ्राड के झांसे में आने की आशंका 67 प्रतिशत बढ़ी

कोविड महामारी के बाद भारत समेत पूरी दुनिया में पर्यटन स्थलों पर भीड़ बढ़ने लगी है। इसके साथ ही पर्यटकों से साइबर या आनलाइन फ्राड (Online Fraud) होने की आशंका भी काफी बढ़ गई है। वैश्विक स्तर पर आनलाइन फ्राड पर नजर रखने वाली एजेंसी एमफिल्टरइट (mFilterIt) ने कहा …

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et brand equity

Clone app, fake websites: Online frauds posing risk to travellers- Report

As per mFilterIt report, a fraud attack started with obtaining consumer’s credit card numbers and identifying information. Airline’s earnings could be decimated as a result of bonus or loyalty abuse and bookings made with…

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channel drive

mFilterIt releases study on digital frauds

Amit Relan, Director & Co-Founder, mFilterIt said, “Travel is again on the cards for large population but at the same time travel and tourism industry has seen the greatest YoY jump in these travel fraud cases in the past year. According to some reports, credit card fraud…

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abp

mFilterIt releases study on digital frauds in travel industry to spread awareness

Amit Relan, Director & Co-Founder, mFilterIt said, “Travel is again on the cards for large population but at the same time travel and tourism industry has seen the greatest YoY jump in these…

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media news 4u

Standards and guidelines have not kept pace with digital advertising

Why was mFilterIt launched and what made you to specifically look into digital ad frauds? Coming from a telecommunication background it was a very different experience …

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DD news

Our CTO and Co-founder was live on Money Mantra premiered at DD news Hindi

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american news

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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times of nation

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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TOI

Net users need to be alert as cyber safety under threat, warn experts

We need more awareness campaigns, especially on the front of vernacular languages. ” mFilterIt’s Relan said technologies, such as AI and machine learning, are being deployed to track frauds and prevent recurrence. “Out of advertisement…

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the bizz story

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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India's news.net

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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daily24x7 news

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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APAC

mScanIt brings AI-Powered ORM Solution for tracking unidentified reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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MENA FN

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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England news portal

mScanIt Announces an AI-Powered ORM Solution for Tracking Unidentified Reviews

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

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TOI

Cyber-Attacks May Be Planned, Carried Out Faster Than A Gunshot: Fraud Detection Firm MFilterIt

Cyber-attacks may be planned and carried out faster than a gunshot, said mFilterIt, a fraud detection and prevention firm. “We are living in such extraordinary times that a cyber-attack may be planned and carried out faster than a gunshot…

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Techi

Cyber-attacks may be planned, carried out faster than a gunshot: Fraud detection firm mFilterIt

Cyber-attacks may be planned and carried out faster than a gunshot, said mFilterIt, a fraud detection and prevention firm. “We are living in such extraordinary times that a cyber-attack may be planned and carried out faster than a gunshot…

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INDIA TV

Cyber-Attacks May Be Planned, Carried Out Faster Than A Gunshot: Fraud Detection Firm MFilterIt

Cyber-attacks may be planned and carried out faster than a gunshot, said mFilterIt, a fraud detection and prevention firm. “We are living in such extraordinary times that a cyber-attack may be planned and carried out faster than a gunshot…

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