With going Online, comes the Increasing Challenge to deal with Online Frauds – Identity Thefts, Account Take Overs, Customer Data Theft & DDOS Attacks.
When we look at Effort Versus Returns, Online Frauds are the Easiest to Execute with Minimal Investments, and resulting in High Leakage for Enterprises/ Brands, along with grave impact on Customer Trust/ Brand Reputation.
When we look at ways to Prevent Frauds, we typically find Solutions which are skewed towards Security, but the brunt is borne by the Users in terms of facing Additional Friction in the User Journey. User experience is Primordial to the Business, and especially in categories which are dealing with Impulse Buy. Any increase in Friction, results in User Drop Offs, which ultimately erodes the Business Top Line.
mFilterIt has a Unique Mobile Identity Solution, which is targeted towards the marketers to move from Point Security (OTP) solution to End-to-End Security solution.
Our differentiation stems from the Delicate Balance that we have achieved between User Experience & Security. In fact, our solution provides an Enhanced User Experience, with Military Grade Security.
LET THE NUMBERS SPEAK
unique device ids for reputation check
bot attacks prevented
increase in device ids month on month
mFilterIt's MOBILE IDENTITY SOLUTION
End-to-End security solution
One touch silent authentication verified by telco networks
Eliminates OTP stealing and data theft
Enriching user experience (CX) with watertight security improving customer trust
One click swift login with high integrity parameters.
Friction free login reduces customer-drop-offs
Customer consent taken & GDPR compliant and works for both data & Wi-Fi scenarios
CRITICAL USPs OF OUR SOLUTION
➤ Read over 50 parameters (Non PII) to create a unique hashed device signature
➤ Access to device reputation repository (3Bn++ Devices, 2.5 Mn txns weekly, ** govt databases)
➤ Risk score based real time adaptive enforcement (genuine user faces least resistance)
➤ Automated mobile number discovery through highly secure telco network (fallback available)
➤ One click registration (Eliminate
almost 16 clicks in current process)
➤ Dynamic image to replace HTML boxes
➤ Faster CX with enhanced security
In App Authentication
➤ Digital Token based Authentication to replace OTP Authentication
➤ Distributed token process to enhance security
➤ Old tokens destroyed & fresh tokens created after every authentication
AUTHENTICATION METHODS - MULTI FACETED PROBLEM
Friction in the Journey due to Non Delivery of OTPs/ Latency
Long time to Complete the Process
OTPs can be easily intercepted/ hacked
ATOs leading to Identity Thefts and misuse of wallet money
Customer Data Thefts and DDOS Attacks are a concern
Fake accounts are easily created
User Drop Offs leading to Revenue Impact
Unreliable Database of User Contact Details
Difficult to Cross Sell & Upsell
Loss in Brand Reputation.
LAYERS OF DEFENCE
Fraud & Behavioral Analytics
Industry Best Practices & Decision Policies
Integration & Orchestration
Malware & Bot Threat Intelligence
Identity Resolution, Attributes & Anomalies
One Time Password & Authentication by Link
Forensics & Investigation
True Geolocation, VPN Proxies & TOR
Digital & IdentityAssessment
Web & Mobile device Intelligence
Investigation & Review
mFilterIt’s Mobile Identity Solution enhances the Simplicity & Seamlessness of the User Journey for Users which are Genuine, while Enhancing Enforcements (On the Fly) for Transactions which our System determines as Fraud.
This not only ensures an Upside in Revenues for CMO Units, but also addresses the Security concerns of the CTO/CSO s, thereby helping both Divisions to achieve their Individual KRAs, and benefitting the Organisation on an Overall level.
Single Click Onboarding of Genuine Users
GDPR Compliant with Customer Consent
Secured Fraud-Free Transactions
Advantage of the Network Effect
Stronger, Faster & More Secure than 2FA
Silent and Seamless Proactive Fraud Checks