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Mobile Identity Suite

that provides mobile authentication and identity management to protect your customer journey from fraud and friction & enhances user experience

Digital Identity

With going Online, comes the Increasing Challenge to deal with Online Frauds – Identity Thefts, Account Take Overs, Customer Data Theft & DDOS Attacks.

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When we look at Effort Versus Returns, Online Frauds are the Easiest to Execute with Minimal Investments, and resulting in High Leakage for Enterprises/ Brands, along with grave impact on Customer Trust/ Brand Reputation.

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When we look at ways to Prevent Frauds, we typically find Solutions which are skewed towards Security, but the brunt is borne by the Users in terms of facing Additional Friction in the User Journey. User experience is Primordial to the Business, and especially in categories which are dealing with Impulse Buy. Any increase in Friction, results in User Drop Offs, which ultimately erodes the Business Top Line.

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mFilterIt has a Unique Mobile Identity Solution, which is targeted towards the marketers to move from Point Security (OTP) solution to End-to-End Security solution.

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Our differentiation stems from the Delicate Balance that we have achieved between User Experience & Security. In fact, our solution provides an Enhanced User Experience, with Military Grade Security.

LET THE NUMBERS SPEAK

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3.5 billion

unique device ids for reputation check

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12+ billion

verified transactions

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1+ billion

bot attacks prevented

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20+ million

increase in device ids month on month

mFilterIt's MOBILE IDENTITY SOLUTION

End-to-End security solution

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One touch silent authentication verified by telco networks

Eliminates OTP stealing and data theft

Enriching user experience (CX) with watertight security improving customer trust

One click swift login with high integrity parameters.

Friction free login  reduces customer-drop-offs

Customer consent taken & GDPR compliant and works for both data & Wi-Fi scenarios

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CRITICAL USPs OF OUR SOLUTION 

User On-Boarding

Risk Assessment

​➤   Read over 50 parameters (Non             PII) to create a unique hashed             device signature 

➤   Access to device reputation                       repository (3Bn++ Devices, 2.5 Mn             txns weekly, ** govt databases)

➤   Risk score based real time                   adaptive enforcement                         (genuine user faces least                     resistance)

​➤   Automated mobile number                         discovery through highly secure               telco network (fallback available) 

➤   One click registration (Eliminate ​

       almost 16 clicks in current process)​

➤   Dynamic image to replace                 HTML boxes​

➤   Faster CX with enhanced           security

In App Authentication

​➤   Digital Token based Authentication         to replace OTP Authentication

➤   Distributed token process to           enhance security

➤   Old tokens destroyed &              fresh tokens created                    after every authentication

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AUTHENTICATION METHODS - MULTI FACETED PROBLEM

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  • Friction in the Journey due to Non Delivery of OTPs/ Latency

  • Multiple Clicks

  • Long time to Complete the Process

Security Impact

  • OTPs can be easily intercepted/ hacked

  • ATOs leading to Identity Thefts and misuse of wallet money

  • Customer Data Thefts and DDOS Attacks are a concern

  • Fake accounts are easily created

Business Impact

  • User Drop Offs leading to Revenue Impact

  • Unreliable Database of User Contact Details

  • Difficult to Cross Sell & Upsell

  • Loss in Brand Reputation.

Customer Impact

LAYERS OF DEFENCE

Identity Correlation
& Linkages

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Fraud & Behavioral Analytics

Machine Learning

Industry Best Practices & Decision Policies

Integration & Orchestration

Malware & Bot Threat Intelligence

Behavioral Biometrics

Identity Resolution, Attributes & Anomalies 

One Time Password & Authentication by Link

Behavioral Biometrics

Report

Forensics & Investigation

Decision
Analytics

Authentication

True Geolocation, VPN Proxies & TOR

Digital & IdentityAssessment

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Case Management

Web & Mobile device Intelligence

Investigation & Review

WHY mFilterIt?

mFilterIt’s Mobile Identity Solution enhances the Simplicity & Seamlessness of the User Journey for Users which are Genuine, while Enhancing Enforcements (On the Fly) for Transactions which our System determines as Fraud.

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This not only ensures an Upside in Revenues for CMO Units, but also addresses the Security concerns of the CTO/CSO s, thereby helping both Divisions to achieve their Individual KRAs, and benefitting the Organisation on an Overall level.

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Single Click Onboarding of Genuine Users

GDPR Compliant with Customer Consent

Secured Fraud-Free Transactions

Advantage of the Network Effect

Stronger, Faster & More Secure than 2FA 

Silent and Seamless Proactive Fraud Checks 

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