News, Press and Media Mentions

Currently, there is a lack of transparency among users in the process of how companies handle complaints and how decisions are made. Users also feel that social media companies take a long time to respond to their complaints or ignore them altogether.

It is difficult to find candidates experienced in ad-tech. Therefore, during our hiring process, we focus on other aspects of the candidate like intellectual virtue, a keen interest to solve problems and willingness to expand their knowledge and enhance their skills.

Almost 68% of businesses suffer financially due to the manipulation of data clicks executed by bad bots on their official websites. E-commerce and travel brands are a few categories that are severely affected by harmful bots.

The theme for the coming years will be all about enhancing customer experience. Optimizing Customer journey is key to ensuring better prospects for every brand across platforms. So, let's move on and get into what the new year holds for eCommerce business

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones.

As the new year approaches, several trends are expected to emerge in the technology era. Technology is continuously improving and transforming businesses' operations in today's digital world. Every year, technology continues ...

The digital advertising industry is moving rapidly and it’s time for the brands to catch up the bandwagon. Post-pandemic, there have been some major shifts in consumer behaviour which impacted the traditional ways of advertising. In 2022, the advertising landscape ...

As the turn of the year approaches, several trends are expected to emerge in the technology space. Technology is constantly improving and transforming how businesses operate in today's digital-first world. Every year, technology continues...

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more...

The tech meltdown in India happened due to two core reasons, first being the shift in technology consumption during the COVID lockdown. With the world coming back to normalcy post pandemic, the startups will have to change their...

Digital advertising is here to change the game of advertising for brands. It is predicted that digital spending by brands is going to reach USD 780.75 bn by 2024. While the bought traffic took flight and the advertising spends increased, the bot traffic...

The world has changed in the wake of rapid digital adoption across industries. However, this evolution has also brought about new threats, leading to growing cyberattacks. As a result, collaborating with cybersecurity firms is more critical than ...

There are several data points for one single consumer, as an individual can be a tech professional, athlete, or traveler. These data points may either overlap or cut out relevant data points for...

The Reserve Bank of India (RBI) has introduced a lot of regulations on Fintech and Crypto Exchange startups, focused on protecting data sharing, privacy, KYC compliance and a formal legitimacy of products like...

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectations...

In 2021, India reported 52,974 incidences of cybercrime, an almost 6% rise over the previous year. According to National Crime Records Bureau (NCRB) data, Telangana topped the list of states, accounting for ...

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Every marketer that has advertised digitally, has most likely been a victim of ad fraud. Ad fraud is a term coined for practices used to defraud digital advertising networks and campaigns for monetary gain. The fraudsters use bots and other malicious tools...

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectation ," Amit Relan, CEO and Co-founder, mFilterIt, tells YourStory

There is a consensus among the 5G community that cloud gaming is an immediate opportunity for consumers in the 5G era...