Ad Traffic Validation

Mobile Ad Fraud

Every performance marketer running a user acquisition campaign has the same goal – to increase.......

Lead Landing Page Optimisation

The USA digital advertising industry significantly relies on lead generation strategies. For advertisers in the.......

How MFA Sites Hurt Ad Performance

Here’s the truth that might hurt a little: An ad ‘seen’ does not mean the.......

attention metrics

Marketers have relied on viewability as a metric for the longest time to measure the.......

click spamming

Ever celebrated a spike in installs, only to realize no one’s using your app? You’re.......

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