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Newsroom & Media

News, Press and Media Mentions

Shoot on this 'Site': From March 1, Complain Against FB, Twitter on Govt Portal

30/1/23, 11:45 am

Shoot on this 'Site': From March 1, Complain Against FB, Twitter on Govt Portal

Currently, there is a lack of transparency among users in the process of how companies handle complaints and how decisions are made. Users also feel that social media companies take a long time to respond to their complaints or ignore them altogether.

Ad-tech sector faces a huge talent crunch: Amit Relan, Founder & CEO, mFilterIt

25/1/23, 6:30 am

Ad-tech sector faces a huge talent crunch: Amit Relan, Founder & CEO, mFilterIt

It is difficult to find candidates experienced in ad-tech. Therefore, during our hiring process, we focus on other aspects of the candidate like intellectual virtue, a keen interest to solve problems and willingness to expand their knowledge and enhance their skills.

Bad bots: a rising threat to the digital presence of brands

11/1/23, 12:00 pm

Bad bots: a rising threat to the digital presence of brands

Almost 68% of businesses suffer financially due to the manipulation of data clicks executed by bad bots on their official websites. E-commerce and travel brands are a few categories that are severely affected by harmful bots.

Prepare the perfect gift for new year 2023- Online chocolate gifting options

2/1/23, 7:56 am

Prepare the perfect gift for new year 2023- Online chocolate gifting options

The theme for the coming years will be all about enhancing customer experience. Optimizing Customer journey is key to ensuring better prospects for every brand across platforms. So, let's move on and get into what the new year holds for eCommerce business

BrandWagon Ad Talk with mFilterIt’s Amit Relan

2/1/23, 7:06 am

BrandWagon Ad Talk with mFilterIt’s Amit Relan

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones.

Tech Trends of 2022 and Predictions for 2023

30/12/22, 7:10 am

Tech Trends of 2022 and Predictions for 2023

As the new year approaches, several trends are expected to emerge in the technology era. Technology is continuously improving and transforming businesses' operations in today's digital world. Every year, technology continues ...

Predictions 2023: Transparent and secured advertising landscape

26/12/22, 6:17 pm

Predictions 2023: Transparent and secured advertising landscape

The digital advertising industry is moving rapidly and it’s time for the brands to catch up the bandwagon. Post-pandemic, there have been some major shifts in consumer behaviour which impacted the traditional ways of advertising. In 2022, the advertising landscape ...

Upcoming technologies revolutionising different industries

20/12/22, 11:00 am

Upcoming technologies revolutionising different industries

As the turn of the year approaches, several trends are expected to emerge in the technology space. Technology is constantly improving and transforming how businesses operate in today's digital-first world. Every year, technology continues...

2023 Expectation: Upcoming tech trends to look out for from different players

16/12/22, 1:37 pm

2023 Expectation: Upcoming tech trends to look out for from different players

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more...

Tech Turbulence Upsets AdEx

8/12/22, 6:30 am

Tech Turbulence Upsets AdEx

The tech meltdown in India happened due to two core reasons, first being the shift in technology consumption during the COVID lockdown. With the world coming back to normalcy post pandemic, the startups will have to change their...

Brands Don't Just Lose Revenue, But Much More Due To Ad Fraud

5/12/22, 6:30 am

Brands Don't Just Lose Revenue, But Much More Due To Ad Fraud

Digital advertising is here to change the game of advertising for brands. It is predicted that digital spending by brands is going to reach USD 780.75 bn by 2024. While the bought traffic took flight and the advertising spends increased, the bot traffic...

Black Friday sale: How companies are gearing up to prevent cybersecurity fraud this season

24/11/22, 9:48 am

Black Friday sale: How companies are gearing up to prevent cybersecurity fraud this season

The world has changed in the wake of rapid digital adoption across industries. However, this evolution has also brought about new threats, leading to growing cyberattacks. As a result, collaborating with cybersecurity firms is more critical than ...

Instead of chasing audiences, advertisers should chase content: Dhiraj Gupta, mFilterIt

24/11/22, 6:30 am

Instead of chasing audiences, advertisers should chase content: Dhiraj Gupta, mFilterIt

There are several data points for one single consumer, as an individual can be a tech professional, athlete, or traveler. These data points may either overlap or cut out relevant data points for...

​Hire, Fire or Dire: Amid Twitter, Meta Sackings, Can Indian IT Firms Lay Off The Chaos? News18 Asks Experts

22/11/22, 2:54 pm

​Hire, Fire or Dire: Amid Twitter, Meta Sackings, Can Indian IT Firms Lay Off The Chaos? News18 Asks Experts

The Reserve Bank of India (RBI) has introduced a lot of regulations on Fintech and Crypto Exchange startups, focused on protecting data sharing, privacy, KYC compliance and a formal legitimacy of products like...

You learn to be a leader in a crisis’—20 quotes on entrepreneurs and leaders

22/11/22, 3:10 am

You learn to be a leader in a crisis’—20 quotes on entrepreneurs and leaders

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectations...

International Fraud Awareness Week: Three Online Frauds That Can Put You In Serious Trouble

19/11/22, 9:56 am

International Fraud Awareness Week: Three Online Frauds That Can Put You In Serious Trouble

In 2021, India reported 52,974 incidences of cybercrime, an almost 6% rise over the previous year. According to National Crime Records Bureau (NCRB) data, Telangana topped the list of states, accounting for ...

Why do brands need to be more vigilant about brand infringement attacks?

18/11/22, 6:30 am

Why do brands need to be more vigilant about brand infringement attacks?

Myths prevailing in ad fraud and brand safety

18/11/22, 6:02 am

Myths prevailing in ad fraud and brand safety

Every marketer that has advertised digitally, has most likely been a victim of ad fraud. Ad fraud is a term coined for practices used to defraud digital advertising networks and campaigns for monetary gain. The fraudsters use bots and other malicious tools...

Fighting advertisement fraud, this adtech startup is helping brands save millions

14/11/22, 4:44 am

Fighting advertisement fraud, this adtech startup is helping brands save millions

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectation ," Amit Relan, CEO and Co-founder, mFilterIt, tells YourStory

Data, digitisation, decisions – 20 quotes of the week on digital transformation

27/10/22, 12:00 pm

Data, digitisation, decisions – 20 quotes of the week on digital transformation

There is a consensus among the 5G community that cloud gaming is an immediate opportunity for consumers in the 5G era...

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