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Newsroom & Media

News, Press and Media Mentions

Black Friday sale: How companies are gearing up to prevent cybersecurity fraud this season

24/11/22, 9:48 am

Black Friday sale: How companies are gearing up to prevent cybersecurity fraud this season

The world has changed in the wake of rapid digital adoption across industries. However, this evolution has also brought about new threats, leading to growing cyberattacks. As a result, collaborating with cybersecurity firms is more critical than ...

Instead of chasing audiences, advertisers should chase content: Dhiraj Gupta, mFilterIt

24/11/22, 6:30 am

Instead of chasing audiences, advertisers should chase content: Dhiraj Gupta, mFilterIt

There are several data points for one single consumer, as an individual can be a tech professional, athlete, or traveler. These data points may either overlap or cut out relevant data points for...

​Hire, Fire or Dire: Amid Twitter, Meta Sackings, Can Indian IT Firms Lay Off The Chaos? News18 Asks Experts

22/11/22, 2:54 pm

​Hire, Fire or Dire: Amid Twitter, Meta Sackings, Can Indian IT Firms Lay Off The Chaos? News18 Asks Experts

The Reserve Bank of India (RBI) has introduced a lot of regulations on Fintech and Crypto Exchange startups, focused on protecting data sharing, privacy, KYC compliance and a formal legitimacy of products like...

You learn to be a leader in a crisis’—20 quotes on entrepreneurs and leaders

22/11/22, 3:10 am

You learn to be a leader in a crisis’—20 quotes on entrepreneurs and leaders

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectations...

International Fraud Awareness Week: Three Online Frauds That Can Put You In Serious Trouble

19/11/22, 9:56 am

International Fraud Awareness Week: Three Online Frauds That Can Put You In Serious Trouble

In 2021, India reported 52,974 incidences of cybercrime, an almost 6% rise over the previous year. According to National Crime Records Bureau (NCRB) data, Telangana topped the list of states, accounting for ...

Why do brands need to be more vigilant about brand infringement attacks?

18/11/22, 6:30 am

Why do brands need to be more vigilant about brand infringement attacks?

Myths prevailing in ad fraud and brand safety

18/11/22, 6:02 am

Myths prevailing in ad fraud and brand safety

Every marketer that has advertised digitally, has most likely been a victim of ad fraud. Ad fraud is a term coined for practices used to defraud digital advertising networks and campaigns for monetary gain. The fraudsters use bots and other malicious tools...

Fighting advertisement fraud, this adtech startup is helping brands save millions

14/11/22, 4:44 am

Fighting advertisement fraud, this adtech startup is helping brands save millions

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror the brand’s expectation ," Amit Relan, CEO and Co-founder, mFilterIt, tells YourStory

Data, digitisation, decisions – 20 quotes of the week on digital transformation

27/10/22, 12:00 pm

Data, digitisation, decisions – 20 quotes of the week on digital transformation

There is a consensus among the 5G community that cloud gaming is an immediate opportunity for consumers in the 5G era...

Surrogate ad ban: Liquor ad vol continues to bubble on digital & allied platforms

13/10/22, 3:24 am

Surrogate ad ban: Liquor ad vol continues to bubble on digital & allied platforms

Because platforms like Facebook and Google reject ads that violate these rules on the basis of keywords, brands have to focus beyond the keyword analysis.“We at mFilterIt have an advanced tool to validate the creatives ...

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter

6/10/22, 6:30 pm

Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter

It is not the platforms that are generating bots but there are a lot of tools on these platforms that aid bots. “When these bots come to articles and posts they trigger clicks on advertisements and the advertisers end up paying for ...

mFilterIt study reveals up to 400 percent of Fake Websites in Real Estate Industry leading to ‘unsafe' digital ecosystem

27/7/22, 10:29 am

mFilterIt study reveals up to 400 percent of Fake Websites in Real Estate Industry leading to ‘unsafe' digital ecosystem

With the pandemic on a downward trend, the real estate sector is witnessing momentum with interest and leads from potential buyers. Like any other industry, the rising usage of digital platforms in the real estate industry is becoming more...

mFilterIt study reveals up to 400% of Fake Websites in Real Estate Industry leading to ‘unsafe’ digital ecosystem

27/7/22, 6:30 am

mFilterIt study reveals up to 400% of Fake Websites in Real Estate Industry leading to ‘unsafe’ digital ecosystem

The study brought out that a prominent real estate player had a total of 387 fake/misrepresentation websites, using the brand’s name un authorisedly and even incorporating the names of the projects. The study further revealed that...

Fake websites in real estate leading to ‘unsafe’ digital ecosystem: Study

27/7/22, 2:30 am

Fake websites in real estate leading to ‘unsafe’ digital ecosystem: Study

Today the issue of digital fraud is a growing threat across industries. However, our study in the real estate sector surprised us with its magnitude and considering the industry also registers high-value transactions, it’s a matter...

mFilterIt releases its study on the reality of digital frauds in the real estate industry

26/7/22, 11:02 am

mFilterIt releases its study on the reality of digital frauds in the real estate industry

The rising usage of digital platforms in the real estate industry is becoming more prevalent, which also brings forward the associated risks of digital fraud. mFilterIt, the global fraud detection and prevention company, has released its study on...

Digital ecosystem in real estate 'unsafe': mFilterIt study

26/7/22, 10:20 am

Digital ecosystem in real estate 'unsafe': mFilterIt study

Today the issue of digital fraud is a growing threat across industries. However, our study in the real estate sector surprised us with its magnitude and considering the industry also registers high-value transactions...

Malicious influencer campaigns target brands on social media

23/6/22, 11:50 pm

Malicious influencer campaigns target brands on social media

In a statement, EaseMyTrip said, "We are shocked by these tweets. Although this is, undoubtedly, disappointing, we will direct our energies on the company's expansion and vision in order to change the tourism industry. But like any other...

As air, hotel bookings soar, ‘holiday fraud’ trips flyers

21/6/22, 2:58 am

As air, hotel bookings soar, ‘holiday fraud’ trips flyers

“In India, too, similar trends are being witnessed,” said Amit Relan, director, mFilterIt, a global ad fraud detection and prevention company. A recent study by the company found that the major frauds in the Indian travel sector at present...

mFilterIt study on digital frauds in travel industry out

25/5/22, 7:48 am

mFilterIt study on digital frauds in travel industry out

Customers must be made aware of such rising fraudulent activities taking place in the travel sector and keep themselves at bay when planning their future travels, also reporting these fraud websites...

Online frauds pose risk to travellers: mFilterIt report

25/5/22, 3:00 am

Online frauds pose risk to travellers: mFilterIt report

As per mFilterIt report, a fraud attack started with obtaining consumer’s credit card numbers and identifying information. Airline’s earnings could be decimated as a result of bonus or loyalty abuse and bookings made with...