News, Press and Media Mentions

Celebrating Technology Day in India symbolizes the journey the country has travelled to reach the point where India is emerging as the leader in spearheading many technological companies.

Scamsters have found a way to hack these algorithms and dupe people looking for customer care support. They create fake websites of legitimate brands and financial institutions to list their fake phone numbers

The world of digital advertising is an appealing one to fraudsters-back in 2016, the World Federation of Advertisers anticipated that, within a decade, ad fraud and other fake internet traffic schemes would become the second-biggest market.

Shweta Kothari joins Shweta Purandare, former ASCI Secretary General and Arvind Mathur, Product Head, mFilterlt, join in to understand how this report can influence advertising choices in future.

Real money gaming has emerged as the most non-compliant sector for the year 2022-23, according to the Advertising Standards Council of India’s (ASCI) annual complaints report.

The National Technology Day also serves as a reminder of India’s growing prowess.

On this year’s ‘National Technology Day’, industry insiders said generative artificial intelligence, automation, metaverse, blockchain 5G and quantum computing were the keywords right now.

National Technology Day: From Apple's user- friendly devices to Amazon's seamless online platform, several tech giants have revolutionized the way we access information online. Check here the 5 tech companies.

The findings showed that 99 per cent of fraud incidents in the past 24 months have been on platforms such as financial, social media, goods, enterprises, media sharing, knowledge sharing and services.

The Indian Premier League (IPL) is more than just a cricketing extravaganza. The popularity and unparalleled reach of the tournament has turned it into a treasure trove of advertising opportunities for brands.

The Global Botnet Detection Market is researched with great precision and in a comprehensive manner to help you identify hidden opportunities and become informed about unpredictable challenges in the industry.

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brand.

We are one of the first companies in the space of ad traffic validation (ATV), brand hygiene protection, and e-commerce analytics.

The estimated loss of ad spends due to ad fraud globally is expected to reach $100 billion by the end of 2023. In India, the losses due to ad fraud were estimated to be 4300 crores in 2022.

Ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talks about the challenges of digital marketing, impact of invalid traffic, and more.

In an exclusive conversation with CNBC-TV18, Amit Relan, Director and Co-Founder at mFilterIt, speaks on the do's and don'ts of digital advertising and the importance of supply chain transparency.

According to an IAB survey, less than half (48%) of the brands are prepared for the future without third-party cookies. Mckinsey states that the deprecation of cookies will lead to an approximately $10 billion loss in revenue.

Paving the way for future generations of women, female business leaders of today are inspiring others to challenge gender norms and pursue their ambitions.

In an exclusive conversation with CNBC-TV18, Amit Relan, Director and Co-Founder at mFilterIt, speaks on the do's and don'ts of digital advertising.

Imagine being punished for something you are not aware of. This is the same that happens with brands that become the victim of search-ad phishing. Search ad scams are often executed by scamsters hiding behind the name of a genuine brand.