Tag: ad fraud detection
In the world of digital marketing, programmatic advertising platforms like DV360 (Display & Video...
What is Direct Carrier Billing (DCB)?
DCB mobile payment method that allows users to make purchases and...
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering...
Digital ad fraud is growing at breakneck speed. This year, marketers are expected to lose over $100 billion...
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
After 2 long years, the travel industry is taking shape again. And this time it has come up with a hot...
Imagine you’re running an ad campaign to generate leads for your clothing brand. You have also partnered...
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
Imagine that you have set up a well-planned referral campaign to gain new customers for your app. It...
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem,...
