Tag: ad fraud solution

Digital Advertising Ecosystem
Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
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optimize-lead-generation-process
How Lead Validation Can Optimize Your Lead-Generation Process? – Know in Detail
Having a sound digital growth plan is perhaps the most surefire way for any modern business to succeed....
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evolving-consumer-dynamics
Middle East eCommerce: The Evolving Consumer Dynamics in the FMCG Segment
The eCommerce landscape is expanding as more brands are exploring the global market and local marketplaces...
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click-spamming
Decode the Fraud Series: Cracking Down on Click Spamming?
While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes...
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global-payment-ecosystem
The Rise of Direct Carrier Billing Across the Global Payment Ecosystem
The global digital landscape is evolving swiftly with high rates of mobile penetration across the world...
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ad-fraud
Are Your Digital Ad Campaigns Safe from Sophisticated Bots?
The digital world is evolving rapidly, and marketers are moving from traditional platforms to digital...
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digital-marketing-budget
Are You Using Your Digital Marketing Budgets for Paying Your Offline Orders?
Yes, this is one of the digital ad frauds that the affiliate networks are doing, and the advertisers...
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fraud-in-retargeting-campaign
The Rise of Fraud in Retargeting Campaigns
Brands enhance awareness, conversions, and ROIs through retargeting campaigns. Our research suggests...
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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ad-campaign-work
How Does Your Ad Campaign Work?
The traditional methods of measuring the success of an ad campaign might not work for brands trying to...
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