Tag: ad fraud

Programmatic ad
Programmatic Ad fraud: The bane of the Branding Campaigns
The global programmatic advertising market size is expected to grow at a CAGR of 22.8% from 2024 to 2030....
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combat mobile ad fraud
Mobile ad fraud: Frauds leading to fake app install and engagements
In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way...
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unmasking-device-spoofing
Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!
Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering...
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guard-your-wicket
Guard Your Wicket: Why Digital Advertisers Need to Be Vigilant Amidst The Cricket Fever?
The Cricket Fever is Unstoppable!   From IPL to the World Cup, the audience goes all gaga to see...
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ad-fraud
8 Things to Stop Believing In 2023: A Marketer’s Checklist
2023 is coming with a storm of changes in the digital advertising world. Meanwhile, the bots are also...
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ad-fraud-detection
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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Digital-Ad-Campaign
Real Humans or Bot Humans – Is Your Digital Ad Campaign Seen by the Right Audience?
The ad impressions are spiking high. The advertisers are feeling ecstatic. The publishers are making...
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Ad-Fraud
Is Having OTP Validation Sufficient to Protect Your Brand Campaigns from Ad Fraud?
Brands run lead-generation campaigns to get people interested in their products/services. They often...
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ad-fraud
Ad Fraud in Performance Vs. Brand Campaigns
Digital Marketing spending is growing at a 9% CAGR globally, and digital media today has become a non-negotiable...
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