Tag: bot traffic

ad-fraud
Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win
That’s the estimated amount of money advertisers are expected to lose this year because of ad fraud. While...
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ad-fraud
Are Your Digital Ad Campaigns Safe from Sophisticated Bots?
The digital world is evolving rapidly, and marketers are moving from traditional platforms to digital...
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ad-fraud-detection
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
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Travel Meta Search Engines
Travel Meta Search Engines – How Fraudsters Are Ruining It?
After 2 long years, the travel industry is taking shape again. And this time it has come up with a hot...
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ad-fraud
You Asked, We Answered: Most Searched Questions About Ad Fraud
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
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Bots
Bots Are Evolving with Time. Is Your Brand Ready to Combat?
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion and it’s estimated...
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Bot-Traffic
5 Clear Signs to Detect Bot Traffic in Your Digital Ad Campaigns
Advertisers spend millions of dollars every year on digital ads to ensure that they reach the right audience...
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ad-campaign
Good Bots vs Bad Bots: How They Impact Your Ad Campaigns
Hey Siri! What’s the weather like today? And there comes a voice updating you about the weather. But...
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retargeting-campaign
Is Fraud Affecting Your Retargeting Campaign?
Fraudsters and digital criminals jump at any opportunity to pervade a marketing campaign. Their only...
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inorganic-engagement
Is Maharashtra the leading location of your inorganic engagement? It could be the BOT traffic
Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within Maharashtra...
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