Tag: brand safety
Affiliate marketing has emerged as one of the most viable sales promotion strategies that brands employ...
“Know how these Harry Potter characters are doing now? The 3rd one is a shocking revelation!”
These headlines...
eCommerce has indeed gained momentum during the unprecedented Covid19 pandemic. The gain can be seen...
Ensuring brand safety in the online ecosystem is becoming a growing concern for modern brands. A large...
Fake news is no less than a plague in the online ecosystem. The list of people and organizations suffering...
The CNN-Applebee controversy that happened in February 2022 brought a serious problem faced by digital...
All over the world, the rising concern about data security and user privacy has led to a major transformation...
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets and...
Protecting the brand assets on social media platforms is as important as taking care of the offline assets. Brand...
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected...
