Digital commerce intelligence tools

Quick Commerce

Woes in Quick Commerce: How to Optimize Your Product listings

The rising wave of quick commerce is leading spoiling customers of choices – now the 15 minutes delivery needs are expanding across segments. The quick commerce ecosystem works differently than eCommerce marketplaces where customers spend more time in product consideration & evaluation. Here promos, availability, product bundling & combos, enticing offers on banners what attract shoppers. Here we are going to explore what makes tracking quick commerce performance for brand so essential. The challenges and what they need to catch the pace of quick commerce platform. Hot spot for Last-Minute Needs Quick commerce platforms target the daily needs of shoppers and entice shoppers to turn small ticket purchases into large volume with impulse purchases. It bundles products or categorizes them as per the needs of shoppers like party needs, puja or festive needs, daily groceries, or anything that you need at the last minute. It starts with adding just one item that you need to your cart but ends up adding more items in related categories into the cart.  This turns the low-ticket purchases into a larger shopping bag. It’s more like your neighbourhood grocery store but with product categories and products variants.  Quick Commerce platforms sell at micro level with dark stores. The demand from one region varies from the other that makes availability, product categorizing and product bundling key or brands to monitor. The quick commerce sector in India currently has a market size of $700 million and is likely to grow 8 times to reach a $5.5 billion market value by 2025. The addressable market of this industry is projected to be around $60 billion. | Source: ET Retail The challenges brands face on Quick Commerce platforms   Optimizing Quick commerce Product Listings: The listing on Quick commerce needs to be tagged into to specific categories where shoppers look for with accurate category tag- listings. As quick commerce products do not have extensive product description – brands need to comply with platform-specific guidelines to show the various images of the packet with ingredient details on it. Mastering Pricing Analysis in Quick Commerce: Another core challenge for brands is setting the price and promotional offers This requires apt bundling of the products under the same category. For example, a detergent power paired with 2 soap bars or stain remover liquid. But the catch here is the resellers bundle their product without brands being aware of and damaging brand reputation and product worth. Efficiency of Q-com Banner: Brand must be aware of what shoppers are looking for and ensure that is promoted on the brands ad banner theme for example during Raksha Bandhan a top chocolate brand offering celebration offer and offering high promotional offers during the peak hours of the festive season. Brands must be aware of ad traffic but also the performance and compliance of the banner ad with notification on if it is running on slotted time, visibility of banner, theme and keywords on the banners. How Digital commerce intelligence on quick commerce platforms will lead the way Quick commerce platforms have taken the retail industry by storm, revolutionizing the way consumers shop for everyday goods. Brands are realizing the immense potential in this space and are actively looking to optimize every step of the customer journey. Brands need to optimize very step of customer journey across quick commerce platforms to edge ahead. Real-Time Stock Availability Alerts One of the crucial aspects of quick commerce is ensuring that products are available when customers want them. Real-time stock availability alerts can help brands keep track of inventory levels across various outlets. When an item goes out of stock, the system can instantly trigger alerts to replenish the inventory. This ensures that customers are not disappointed due to stockouts, enhancing their overall shopping experience. Enhance Share of Search with Title Keywords In the digital realm, visibility is key. Brands must optimize their product listings with relevant title keywords to improve their share of search. When customers search for products, having the right keywords in product titles can boost your products’ chances of being discovered. Digital commerce intelligence tools can help identify the most relevant and high-impact keywords for your products, increasing your visibility on quick commerce platforms. Optimize Banner Performance Banners play a significant role in attracting and engaging customers on quick commerce platforms. Brands should continuously optimize banner performance by focusing on images, themes, and keywords. Digital commerce intelligence tools can provide insights into which banners are performing well and which need improvement. By analysing customer interactions and click-through rates, brands can fine-tune their banners to drive more conversions. Track Pricing & Promo Trends Pricing and promotions are crucial factors that influence customer buying decisions. Brands must closely monitor pricing and discount trends in the quick commerce space. Digital commerce intelligence can help track competitor pricing strategies and identify opportunities to offer competitive prices or attractive promotions. Staying ahead of pricing trends can give brands a significant advantage in the market. Opportunities in Quick commerce What seems like a turbulent time for Indian Quick commerce platforms turned upside down with hefty investment into Zepto and it became the first unicorn of 2023. Zepto, a grocery delivery company, secured a massive $200 million in fresh funds and were valued at a whopping $1.4 billion. On the other hand, Q1 FY24 of Zomato-owned Blink It made 384 crore revenue over 2140 Crore Gross Order Value with reduced EBITDA for the quarter. The platforms are looking to be innovative and investing in dark stores with more focus on swift delivery and a larger assortment. This is the perfect time for brands to focus on Quick commerce and overcome the optimization hurdles with digital commerce intelligence. Final Thoughts Quick commerce is reshaping the way consumers shop, and brands need to adapt to this evolving landscape. The competition across quick commerce platforms is growing with more choices for the shoppers across categories. The competitive landscape requires swift monitoring of product performances versus competition and data-driven decision strategies. By keeping track of stock availability, enhancing share of search, optimizing banner performance, and

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Organic Food Products: Expanding eCommerce Market for Value-First Shoppers

The Indian organic food market is expected to reach a staggering $4,602 million by 2028 with growth at a remarkable CAGR of 23.8% during 2023-2028. The need for healthier life choices was realized with an awkward awakening during the global pandemic. The post-pandemic world has woken up to a new way of life ‘The new normal’ where health took the front seat. The changing lifestyle with value-driven spending on products becomes essential in the global Commerce ecosystem in the FMCG market segment. What started almost a decade ago moved with rapid pace across eCommerce platforms at a rapid pace. The plethora of organic brands has flooded the e-commerce landscape led by the digitally native brands (DNB) competing with organic variants of big brands. The fiercely competitive space is heating up. It is basically all about shoppers getting more inclined towards value-first product choices. The Health-Conscious Organic Food eCom Landscape The broader section of tier-1 demographics is now attracted to products that add value to their daily life. The focus is on value-oriented purchases rather than cost. This shift in consumer behavior has widened the organic food section in the digital commerce ecosystem. It’s an exciting transformation phase in the Indian organic food eCommerce market driven by consumer demand for more sustainable and healthier alternatives. eCom Marketplaces has been redefining this market segment, catering to the growing needs of health-conscious consumers and providing a platform for organic brands to flourish. The favorable norms and ample support from the government help Digitally Native Brands grow in the segment. Even FMCG giants like ITC are also moving towards providing organic variants. India’s organic sector is poised for a remarkable future, benefiting consumers and farmers as well. Organic Food & Beverage Industry The e-commerce revolution has provided organic brands and producers with a powerful platform to reach a wider audience and tap into the growing consumer demand. Online stores specializing in organic products have emerged as convenient one-stop destinations for consumers seeking healthy, chemical-free alternatives. These platforms offer an extensive range of organic food, beverages, and household products. The diverse array of organic choices on the brand’s website and eCommerce platforms have made it easy for shoppers to pick these products over non-organic alternatives. According to a report by the IMARC Group, the Indian organic food market reached a value of $1,278 million in 2022. Even more impressive is the projected growth, with estimates suggesting that the market will reach a staggering $4,602 million by 2028, reflecting a remarkable compound annual growth rate (CAGR) of 23.8% during 2023-2028. This data underscores the immense potential and promising future of the organic sector in India. The IMARC Group’s report states that the organic food market in India was worth $1,278 million in 2022. The report predicts that the market will grow even more and reach an astonishing $4,602 million by 2028. The staggering growth rate of 23.8% from 2023 to 2028 highlights the potential of the organic industry in India. Rise of Value-First Shoppers One of the perks of organic food balance of quality and pricing. The target is the value-first shoppers. Expanding businesses are generating the need to prefer organic alternatives opening new avenues and exploring demographics in tier-2 and tier-3 cities. Invention & innovation are the driving forces behind the rise of organically produced and processed food dominated and promoted by the value-first customers, this segment. The segment is deepening its impact on the eCommerce landscape. The Advantages Indian e-commerce platforms have witnessed significant growth in the organic food category in recent years. The increasing health consciousness among consumers and the demand for chemical-free and environmentally sustainable products have contributed to the popularity of organic food in India. Several major e-commerce platforms in India, such as Amazon, Flipkart, BigBasket, and Grofers, offer a diverse range of organic food products. These platforms act as a marketplace where sellers and brands can showcase and sell their organic food items to consumers across the country. For brands, it’s critical to push for sales across the omnichannel digital commerce landscape. This includes organic cereals and grains, pulses and legumes, dairy products, spices, oils, snacks, beverages, and even organic baby food. To ensure the authenticity and quality of organic products, there are certification standards in place like the National Program for Organic Production (NPOP) and the Participatory Guarantee System for India (PGS-India). Brands need to highlight this while listing products on eCommerce platforms. What do the Organic brands need to excel on the eCommerce platform? Understanding of the market segment & competition Indian e-commerce platforms have also provided a platform for regional and local organic food brands to reach a wider customer base. These brands often focus on sourcing organic produce from local farmers and promoting sustainable agricultural practices. But doing good is not enough on the eCommerce platform. Brands need to update on market trends with competitive insight and analysis across eCommerce places and geographies to cope with fierce competition among brands. To stay on top of the eCom game brands need to have a clear understanding of the market segment and identify the target customers and white spaces in the segment. Make customers feel valued Customer reviews and ratings play an important role in guiding purchase decisions. Brands need to understand customer sentiments and utilize the insights to cater to their needs and improve brand performance. The Customers’ feedback and experiences with organic food products can help them make informed choices and make them feel valued. Balance of quality and pricing Pricing is a critical part of the organic food segment on the eCommerce platform as they not only compete with other organic brands and product variants but also with the non-organic products in that food & beverage category or sub-category. This makes tracking pricing trends for own brand and competition very important for organic food brands. Brands need to highlight the value of their organic product in their product detail page (PDP) to help make customer purchase decisions based on the value it adds to their daily life.

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