digital commerce

Southeast Asia eCommerce

Southeast Asia eCommerce: Beginning of A New Chapter

The e-commerce landscape is expanding with new global markets rising to the occasion with massive potential. Southeast Asia region is turning out to be the next e-commerce hub. The changing consumer behavior, rapid internet penetration rate, and young demographics are leading to the rise of the e Southeast Asian region. Let’s dive deeper to understands the prospects of the region and how new trends are shaping its future. Southeast Asia – New Hub of eCommerce business opportunities Every country in the Southeast Asian region has its own cultural nuances that shape the shopping trends. The global exposure and ease of doing business has brought global brands to SEA markets and also propelled the local homegrown digital brands. But the trends and shopping are quite different as compared to matured eCommerce marketplaces like US and China. The Changing consumer habits and expanding market has created new opportunities for brands entering the SEA market. Now the challenge is can they cater to new needs and meet customer exception with enhancing shopping experience. The SEA market has evolved post-pandemic with rapid rate – In between 2016 to 2021, the eCommerce sales grew 5 times, which is approximately 40% while retail share surged upto 20% from previous 5%. As compared to countries like China where population is on decline, Southeast Asia’s has expanding range of working population and estimated to be 23 million by 2030 (Source: Brain & co. Report). The rise in household income is also expected to touch new-high of 51 million (higher & upper middle class) by 2030. Rise in Consumption The combination of higher household income and expanding working class has propelled consumption. By 2030, the market is expected to add approximately 140 million plus new consumers. And that will be almost 16% of estimated world consumers. The world economic forum report on ASEAN member countries suggests many of these first-time shoppers make their first purchase online with first luxury product. This is quite contrast to the Indian-subcontinent where first time buyers start with small ticket items or fashion products. By 2027, The region is supposed to hit 402 million digital consumers according to the forecast by Brain & Co. Report with Indonesia leading growth, followed by the Philippines, Vietnam and Thailand. Southeast Asia may well be poised to become the ‘next China’ in terms of e-commerce growth potential given the current trajectory of e-commerce as a percentage of total sales and overall e-commerce sales surging. Shift in Consumer behaviour Gen Z & millennial are strengthening Southeast Asia’s eCommerce Landscape. According to Bain & co. Southeast Asia study report, across six countries, 60 percent of digital consumers do not know what they want to purchase when shopping online. The impulse shopping and product discovery while browsing, specially under non-essential category like fashion clothing and consumers electronics are the top categories with immense potential. In other words, they largely discover new products while they are browsing, particularly for non-essential categories like clothing and consumer electronics. Trends Guiding the SEA market Brands targeting nations like Singapore, Malaysia, the Philippines, and Indonesia, in the region adapting to each country’s technological progress and consumer habits is the recipe for digital commerce success. The rise of mobile commerce The majority of Southeast Asian consumers now shop online using their mobile devices. This trend is being driven by the growing availability of smartphones and affordable data plans. Brands need to ensure that their websites and apps are optimized for mobile devices to reach this growing market. The growth of social commerce Social media platforms like Facebook, Instagram, and TikTok are becoming increasingly important for e-commerce in Southeast Asia. Brands can use social media to reach a wider audience, promote their products, and drive sales. The increasing popularity of online marketplaces Online marketplaces like Shopee, Lazada, and Tokopedia are becoming the go-to destinations for online shopping in Southeast Asia. Brands can benefit from selling their products on these marketplaces by tapping into their large customer base and getting access to their logistics and payment solutions. The focus on convenience Southeast Asian consumers are increasingly looking for convenience when shopping online. This means that brands need to offer fast and reliable delivery, as well as easy and secure payment methods. The importance of personalization Southeast Asian consumers are looking for brands that can provide them with a personalized shopping experience. This means that brands need to collect data about their customers and use it to tailor their offerings. Final Thoughts The young and feisty Southeast Asian market has touched new highs with a massive influx of brands eyeing the market. Every country in the region has a different level of penetration of eCommerce but the potential of the region is immense. The customer behavior has a lot in common with China and Korea as K-pop idols set fashion trends and Tik-Tok Shops are making waves in omni-channel eCommerce. However, the core issues in the competitive landscape are optimizing product listing and monitoring availability, keyword share, and tracking customer feedback. The mScanIt, ecommerce competitive intelligence helps brand navigate through the digital commerce ecosystem with a global dashboard to monitor product performance versus competition across categories, platforms, and countries. In this ever-evolving ecosystem brands need to be spot on identifying opportunities to stay ahead. Get in touch to learn more about brand safety in the digital ecosystem.

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Middle East eCommerce

Middle East eCommerce: The Expanding Market with Massive Purchase Potential

The digital transformation of the region is nothing less than an Arabian knight tale. The expanding landscape and diverse eCommerce ecosystem are all set to lead the global eCommerce world. Countries like Saudi Arabia, United Arab Emirates, Kuwait, Qatar, and Bahrain are the key markets that make up the core of the region.   But what does it take to be a hero in this expanding e-commerce landscape?   In simple terms – Know your competitor, stay on top of the market dynamics & trends, and tap the pulse of Middle Eastern shoppers.   As the story unfolds it requires a deeper understanding of the Middle East e-commerce landscape. So, let’s dive deeper to understand how business can drive brands in this digital ecosystem.   Middle East eCommerce – Explore, Identify and Don’t miss out on opportunities The Middle East region holds a special position in the global eCommerce ecosystem with rapid advancement in technology, the adoption rate of eCommerce, evolving and maturing consumer behavior, and internet penetration beyond tier-1 cities in the region leading market expansion and economic growth.   Digital Expansion Post-pandemic the global eCommerce market has experienced growth beyond traditional retail channels driven by an expanding number of digital shoppers. The global market is expected to touch USD 6.35 trillion by 2027*. The proliferation of smartphones, high-speed internet connectivity, and the convenience of online shopping are the key contributors to the global eCommerce upswing.   The region has risen above the challenges like the limited payment options with the adoption of swift payment options like direct carrier billing. The lack of trust in online retailers, and a preference for in-store shopping were also key challenges but the rise of online purchases and quality services by global brands has built brand trust across platforms in the Middle East digital ecosystem. Such improvement in infrastructure propels digital expansion.   According to the Mordor Intelligence report, the size of the MENA region’s ecommerce market will almost double by 2028 compared to 2023. The expected CAGR is 11.5%, and with the MENA countries’ combined GDP of US$3.9 trillion, the region shows potential for fast growth in the ecommerce market. Evolving Consumer Behavior   The Middle East has taken center stage in the global eCommerce market with massive room for expansion as several countries in the region and tier-2 cities of the most active countries are exploring the prospects of online shopping with higher access to technology and internet penetration. The support from the governments is helping the region overcome major challenges like lack of trust in online retailers, preference for in-store shopping, and limited payment options.   A notable shift in consumer has triggered post-pandemic as shoppers turned to e-commerce platforms for daily needs, electronics, and other essential goods. Convenience, product choices, and competitive marketplaces have opened new opportunities for shoppers. The market presents exciting opportunities for international brands venturing into the market along with opportunities to target expatriate populations with brands they are familiar with. The Middle Eastern young and tech-savvy population presents a vast consumer base for e-commerce expansion.  The young and tech-savvy shopping population with rising disposable income is making up a large consumer base and the market is expected to touch base with USD 50 billion by 2025. *  *Source: Deloitte | A Middle East Point of View – Summer 2023 Not just the Middle East but the entire MENA region is experiencing a massive surge in e-commerce across categories. The key drivers of this growth are rising internet penetration, rising consumer demand for value and convenience, and extensive reach of e-commerce and quick commerce intelligence platforms.  The region under the Gulf Cooperation Council (GCC) and MENA countries like the UAE, Saudi Arabia, Egypt, and African countries has grown exponentially post-pandemic.   Platform Revenue US$520.1m  Trendyol US$3,215.7m US$15.3m  Noon US$251.7m US$126.1m US$82.4m US$6.6m Mumzworld US$67.5m  Fig 01: The top revenue-generating eCommerce platforms in the Middle East region |Source: Vitro Commerce (This will be illustrated as a chart)   Middle East eCommerce Trends Growth Across Categories The shopping patterns across eCommerce platforms are different across digital ecosystems same stands for the Middle East but the core difference is the purchase potential and inclination towards online shopping.   A Blend of local brands and global names Even the biggest name in the retail market sells their product with local packaging using local language and push variants that cater to the local Flavors and cultural preferences.   Adoption of Digital Payments Digital payments are one of the core challenges in the Middle East region. The rise of Direct Carrier Billing (DCB) for swift transactions along with mobile wallets is building a payment ecosystem that encourages online hopping with integration on various marketplaces.   Focus on enhancing customer experience The need for convenience is the utmost need of the shoppers. With the rise of value-first shoppers across digital ecosystems, brands focus on providing seamless customer journeys.   Rise of Quick Commerce The expansion of the digital ecosystem demands swift delivery. The same-day delivery need has led to the rise of Quick commerce intelligence platforms in the Middle East region.   eCommerce Future in Middle East The future of e-commerce heavily relies on well-connected, digitally savvy audiences. And the MENA region has it all! Retail penetration in the region is now around 11–12% and keeps growing. Over 80% of buyers use mobile devices, and 70% of them use social media to reach the seller.   eCommerce in the Middle East statistics and trends show that Internet penetration is close to 100%, and 80% of users already buy through the internet. This is a great target audience of potential buyers for new sellers. In general, 85% of all buyers are tech-savvy and accept paying digitally.   The population’s growing buying capabilities and the building of new e-commerce initiatives by governments suggest the MENA region has a promising and thriving e-commerce future ahead of it. This makes it perfect for those who are looking for a place to start their e-commerce business.   Final thoughts The opportunities in the MENA region are unmatched. The wide variation in product categories and high purchase

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Digital Commerce Intelligence

Cross-border Commerce: Optimize New Opportunities with Digital Commerce Intelligence

The world of e-commerce is expanding the international borders are no longer a hindrance in reaching out to new sets of interested shoppers instead it is an opportunity to expand, explore, and excel in new markets. But every marketplace across the world has its own guidelines, local cultural nuances, and distinct shopper behavior. Brands need that intelligence across platforms, regions, and competition to expand in the digital ecosystem. Let’s explore how intelligence can help brands in their cross-border commerce venture and what impact it has on the digital commerce landscape. What is cross-border commerce? Cross-border e-commerce is when a brand sells or buys products across an international border or across multiple destinations through e-commerce platforms. It could be between B2B or B2C in different countries. Cross-border commerce opens doors to the global market and allows brands to access a wider customer base, making inroads into markets they may not have been able to access via traditional retail. Brands can increase their sales and revenue by targeting customers in different countries and regions, each with its own purchasing power and demand for specific products. Brands can reduce their dependence on a single market by selling in multiple countries. How does e-commerce intelligence help the Cross-Border Commerce venture? In the digital commerce ecosystem, understanding the market and open up to local cultural behavior help identify shoppers’ choices. Rather than applying the experience of one country or marketplace on the other. For instance, the customer behavior and market dynamics of Indian e-commerce is quite a contrast from the Middle East and Southeast Asia e-commerce ecosystem. Equipped with Digital Commerce Intelligence brands can keep track of emerging consumer trends, shopping patterns, and preferences in different countries. Adapting to the market requirements and customer needs. This creates the need for analyzing large volumes of data across geographies and platforms to understand international customer behavior, preferences, and market dynamics. This data can inform decision-making and marketing strategies. eCommerce competitive intelligence across platforms and geographies can ease up the burden of brands, that have a wider global distribution network or sell cross borders on eCommerce platforms. It gives brands a competitive edge and can enhance brand exposure and visibility. It also helps establish a brand’s presence and reputation in the global market. Cross-border commerce provides brands an opportunity to target niche markets where product offerings are in high demand. Like an Indian snack brand targeting expatriate shoppers in the Middle East. Cross-border e-commerce: What you should know? Brands must be aware of the competition, market, and local regulations to build a good market share and build on using market intelligence and insights. Here are some key elements of cross-border e-commerce that brands should explore. Understand Local Trends: Adapting to region-specific trends, product specifications, and packaging helps the brand build a loyal customer base. Data-driven insights on product feedback, customer sentiments, and product detail page content help construct market strategies that suit the specific culture, language, and preferences. Boost Your Digital Presence: Enhancing your presence by bidding on the keywords that can increase your share of search in the region for sponsored listings and ad banners on the eCommerce platform. Identify what your brand needs to boost its digital shelf with platform-level intelligence versus local and global competition across categories and geographies. Know the Regulations: Understand and comply with the local eCommerce business laws and regulations of the platform. Also, prepare your product display page content specific to the platform and geographies. Know Your Competition: Identify key players across platforms under various categories, sub-categories, and variants in the target market and understand their strengths and weaknesses. Continuously monitor your performance and identify areas where you may be falling short or missing opportunities for improvement versus competition. Understand Customer & Market Needs: An understanding of customer preferences can help tailor your products and services to target shoppers in the region. The product descriptions and marketing content should be localized to resonate with local consumers and address their specific needs. Risk Management: Assess and mitigate the risks associated with cross-border commerce, such as currency fluctuations, political instability, or supply chain disruptions. Implement measures to prevent and detect ad fraud, which can be a significant issue in digital advertising. Ensure your products meet local safety and quality standards while maintaining brand consistency. Safeguard your intellectual property rights and trademarks to prevent infringement by others. Businesses need to carefully plan and execute each of these aspects to effectively expand into new markets and capture global e-commerce opportunities. Final Thoughts: Leveraging digital Commerce Intelligence for Cross-Border Commerce Digital commerce intelligence is a linchpin for brand success in cross-border commerce, providing invaluable actionable insights that can help build strategies to outpace the competition. By analysing the competitive landscape in each target market, brands can uncover gaps and advantages. Utilizing digital intelligence for real-time competitor pricing enables dynamic pricing adjustments. Connect with us to learn more about the capabilities of our digital commerce intelligence solution mScanIt, which provides a global dashboard to monitor core KPIs like availability, keyword share, rating and reviews, pricing, and a lot more across countries, platforms, and competition. Optimizing the shopping experience with data-driven insights can be a game-changer for brands in cross-border e-commerce.

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How Can Competitive Pricing Analysis Boost eCommerce Growth

Things are changing rapidly in the digital commerce arena. A lot of smart, socially conscious, and sustainable D2C startups are entering the fray, each one telling the customers why they need to rethink product choices and buy only the products on offer. While that is the job marketers must do, what they need to remember is that for online shoppers, price is still a key consideration. You might hear that product pricing is no longer relevant, and customers prefer quality over discount now. That might be right for particular cases and luxury commerce products but the comparison of average prices and trying to get products at lower rates is something that always attracts online shoppers. Barring some instances, customers tend to do a thorough pricing comparison to identify the best deals and buy from sellers that offer more suitable prices. That is where the challenge lies. There are new brands entering markets almost every day and it is humanly impossible to keep track of the product pricing of each new player. When you look at a platform like Amazon, chances are that sellers offer a discount that causes variations in the pricing of the same item, and customers would naturally go for the seller that offers the best value. Competitive pricing analysis and smart product pricing is the only way to beat the competition, and for that, digital commerce players need to use digital commerce intelligence tools that enable the monitoring of price trends and facilitate data-driven dynamic pricing. What is Competitive Pricing Analysis? Competitive pricing analysis is the process through which digital commerce brands can undertake competitive analytics of the pricing strategies of their rivals. They can monitor price trends, and choose competition-based pricing. When such pricing strategies are adopted, brands can identify and cover the market gaps by ensuring that they offer discounts or pricing that makes the products more appealing to the customers than the competition. Let’s take a deeper look at some of how competitive pricing analysis can boost eCommerce brand growth across the digital commerce ecosystem. Outpacing the competition: One of the biggest benefits of undertaking pricing analysis is that it enables brands to monitor price trends continuously, and they can base their pricing decision on the prevalent trends. You can sweet spot the pricing and outpace the competition through such smart pricing strategies. Formulating a data-driven pricing strategy: Since competitive pricing analysis empowers brands to monitor market trends, you can use the right competitive analytics tools to understand the price metrics and figure out the best average price for the product. This ensures that the price is neither high enough to discourage the customers nor too low to make you lose out on potential revenue. You also get to identify which products are popular and trending, and which ones are not, and adopt a dynamic pricing strategy to boost sales accordingly. Tracking MAP (Minimum Advertised Price) violations (also called Pricing violations) A study revealed that 50% of the time, unauthorized sellers ignore a brand’s Minimum Advertised Price (MAP) guidelines. These violations adversely affect a brand’s reputation and also reduce profit margins. That is why you need to monitor the minimum advertised price violations. However, it is almost an impossible task manually since there are going to be a large number of products on multiple eCommerce marketplaces. For instance, an authorized seller be selling product A above MAP, but someone else on another portal could be selling it at a 5% lower price. You won’t know it, but will bleed sales and revenue. That is where it is extremely important to use digital product pricing trackers that can identify minimum advertised price violations and enable remedial action by your brand. If a product is sold below the threshold price it could severely hamper brand reputation. Offering Attractive pricing and discounts boosts customer acquisition and retention When you undertake pricing analysis and monitor all pricing trends, you can create pricing strategies that are competitive and attractive. Customers would not only buy from you but keep coming back if they perceive the brand as value-for-money and trustworthy. In the competitive environs, where customer acquisition is getting costlier by the day, and greater lifetime value (LTV) through customer retention is key to growth, this is one advantage you can’t overlook. Conclusion There is no doubt that modern-day consumers are usually more aware, conscious, and better informed than the average brick-and-mortar store customers. However, pricing still holds the key to market dominance and acquiring more customers quickly. By adopting digital pricing analysis tools, you can create pricing strategies that are more profitable, sustainable, and appealing to the target audience. mScanIt, Digital commerce intelligence is the key to expanding the customer base and staying ahead of competitors across the digital commerce landscape. Get in touch to learn more about pricing analysis.

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How to boost product discoverability with keyword recommendation

Most shoppers know what they want, approximately 43% of shoppers go straight to the search bar Whenever we want to buy anything online whether it is a grocery item, a gadget, or a pair of shoes, we would invariably type in the words that describe what we are looking for. It could be ‘black running shoes’ or ‘basmati rice,’ or ‘best smartphone under 50k’ and so on. Typically, what customers look for is the type of products and often not a specific product from a particular brand. In the eCommerce setting, the search results will show a brand’s product in response to a query containing such organic keywords only when the brand has integrated the right approaches toward SEO keywords along with key elements that makes products more discoverable. What is Product Discoverability? In the e-commerce landscape, large aggregator marketplaces have such extensive options for each type of product that the customers can’t look at each offering that matches the search. Even if you sell a white shirt and the customer is looking for the same on Amazon, they might not see your product. That is why brands need to understand the customers, and their intent to purchase a product, and then present the product closest to what the customers seem to be looking for. Smart product discoverability tactics enable brands to display the products likely to be the best matches for the customer’s search. When customers can see the right products faster and get better offers, chances are that sales conversions will be higher. Role of Keywords in Product Discoverability 1. SEO Optimization Product discoverability is critical for digital commerce players. Whenever customers search online for your type of products, they should be able to see the brand. This is what we can achieve through SEO optimization. The first thing that a brand needs to do is to use the right keyword. A keyword analysis is key to identifying the relevant keywords that the audience is most likely to use for searching the products. These tools would analyze search volumes, competition, and various other factors that can improve the search rank of the keywords that you use. Companies also need to analyze the keywords that competitors are using. When a competitor’s products are ranking high, you can analyze and find out what keywords are working best, and use similar keywords in your product listings. However, it must be kept in mind that the content used in your product description should appear genuine and contextual, and you must not stuff keywords for the sake of it. Usage of long-tail keywords (phrases that are more specific than generic) in product descriptions, titles, or tags, enables greater product discoverability to the real-time audience. Product titles are a vital aspect of this strategy and they must always be optimized through high-ranking keywords. Regular, real-time performance analysis of keywords would boost the share of the shelf in the digital commerce ecosystem, and the brand would be able to scale search rank in a way that reduces the need to spend more on keyword bidding. Most shoppers know what they want, according to a survey by Catalyst Digital  43% of shoppers go straight to the search bar which makes keywords more important for product discovery. Further, several obstacles in product discoverability can be overcome by smart SEO strategies. For instance, the search ranking of product pages is affected by the content, imagery, and information that is provided on the page. By using good quality images, text that is easy to understand, relevant, and authentic and the addition of further details about the product can lead to superior discoverability. 2. Expand The Reach of Products Expanding the reach of the product implies that it is made available to a larger audience through multiple channels. You can optimize product listings on e-commerce marketplaces like Amazon and Flipkart etc by improving titles, and tags, and adding images and videos that can better display the products. Another key channel to expand its reach is social media. Most digital commerce brands use platforms like Instagram, Facebook, and YouTube to engage audiences across different regions and boost sales opportunities. Running advertising campaigns featuring sponsored keywords on Google Ads is likely to help find more customers looking for products in the category that you offer. Such campaigns should also integrate discounts and promotions as consumers relish great deals that save money and deliver value. Such promotions also help in generating buzz and increase brand visibility. One of the most impactful options to expand product reach is to optimize the product listings for mobile viewers. Mobile commerce through smartphone apps is already big and enables users to find products. 3. Monitor the Brand’s Organic and Sponsored Discoverability Once the brand’s organic and sponsored discoverability is boosted, it is also important to monitor the same and continually analyze the performance for improvement areas and greater outcomes of the keyword bidding activities online. It is important to regularly revise and monitor keyword performance and keep replacing low-performing keywords with other relevant options. Using advanced AI-powered digital commerce intelligence tools with keyword recommendations to monitor search rankings, keyword performance, and discoverability with a comprehensive dashboard can exponentially boost discoverability. 4. Monitor keyword-based digital Share of Shelf performance Digital share of shelf performance monitoring requires constant tracking of the product/brand visibility in the SERP. Setting up tracking through an advanced digital tool that would help in tracking search volumes, and analysis of snippets, images, and videos to help in the identification of best-performing content is essential. At the same time, one needs to monitor the share of the shelf for the competitors and as mentioned earlier, analyze their keywords and content strategies. 5. Track and analyze discoverability trends vis-à-vis competition across e-commerce marketplaces It might be challenging to track and analyze the discoverability of your products on eCommerce marketplaces, especially in comparison to the competition, but through a smart and strategic approach, it is doable. What you need is to clearly define the metrics that have to be tracked. Whether

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Augmented Reality in eCommerce: The Future of Online Shopping

Augmented Reality is taking the customer experience to the next level with eCom platform optimization Leap imagination and turn it into reality. It might be a tough task in life but now possible with product previews on eCommerce platforms. Need not imagine how a lamp would look on the bedside table or wonder will this lipstick shade suits my lips. All you need to do is click a picture or video upload on the eCom platform and see how that product fills the blank space with Augmented Reality. The lack of a full sensory product experience is a major obstacle in online shopping. Physical stores allow you to try on clothes, feel fabrics, or visually assess the size of a couch in a space. However, with augmented reality (AR) applications, customers can gain more comprehensive product information without leaving their homes. Let’s dig deeper to understand how Augmented reality is paving new ways to optimize customer experience and eCom platforms as well. Augmented Reality in eCommerce By using Augmented Reality for product display eCommerce marketplaces and brands are steadily moving towards providing customers with a more inclusive and immersive experience. A real-world-like environment with an interactive enhanced experience via digital elements, visuals, sounds, etc. Allowing shoppers to watch products in 3D or preview in their environment virtually like placing the item say a sofa in the space in your living room. In simple terms, Augmented Reality (AR) simply augments an existing world. Augmented Reality (AR) provides previews by placing items in a real-world scenario. For example, try out frames on Lenskart after uploading your headshot video, ‘Amazon view’ which enables shoppers to try on lipsticks by uploading pictures or live video, and an AR-powered ‘view in my room’ feature. Think back to Pokémon Go, one of the most well-known applications of augmented reality. Users would be playing the game while walking down the street, looking at the real environment through their phones, which overlaid digital characters in specific places. Augmented reality is taking off rapidly. More & more advertisers and brands are deploying it to enhance customer experience. A report by eMarketer stated that over 43 million people in the United States, which is approximately 21% of social network users, were expected to use social network AR monthly. The same report indicated that 35% of U.S. respondents had used AR to customize furniture or vehicles. This is not just relevant for the U.S. but quite evident in the global digital commerce landscape, especially in India where shoppers from tier-2 and tier-3 cities are warming up to online shopping with massive buying potential. With the increase in 5G availability and improved bandwidth, retailers are expected to show more interest in AR and VR experimentation. As a result, more brands are adopting AR product previews, such as “Amazon View” and Flipkart’s “View in My Room”. AR is particularly popular in the Beauty & Personal care segment for try-on purposes and in Home Décor & Furniture placement in a room. How are eCom businesses using AR? AR previews of products help customers make a purchase decision and make the shopping experience more personalized. Virtual Try-On: It’s just like in a brick-and-mortar shop where you see a product on a mannequin, it looks great. But trying it helps make a more accurate purchase decision. Similarly, the virtual try-on uses the shopper’s photo or video to preview how the product looks. This also helps buyers understand what they are buying and if the item works for them. Preview placement: For the Home décor and furniture segment preview placement is the perfect tool to attract shoppers. It helps place items in your room at your desired place. Shoppers can see how a 55’ inch TV would look on the wall or will that color and design bed will suit their bedroom. The real-time preview placement of products in Shoppers’ environment will help shoppers decide whether the product suits their needs or not. Interactive user manuals: This is the more extensive use of AR-creating manuals as a response to user actions by scanning product indicating buttons or using graphical arrows, animation, etc. Social media filters: Generally used for fun. Filters can also be used for try-ons. That can help boost social commerce sales. It can be used to showcase a new product by enabling people to test out how it’ll look on them. According to a survey conducted by Google on AR usage among consumers, 66% of the participants expressed their interest in utilizing augmented reality technology to aid them while shopping. How Augmented Reality can help eCommerce brands? The challenge of representing a physical product in a virtual environment is one of the biggest obstacles to eCommerce. AR technology has the potential to help overcome this obstacle by providing a more accurate representation of the product and helping customers understand what they are buying. Some benefits of using AR technology in eCommerce are as follows: Increase customer engagement: By offering an interactive experience, AR technology can encourage customers to stay on your website longer, increasing the chances of a purchase. Even if they do not buy it immediately. Engagement with the brand and product can lead to better recall in the future. Reach new customers: To stand out in a crowded market, you need to create a buzz. A well-executed AR campaign can help capture attention and attract new customers. Reduce returns: AR technology can provide customers with a more comprehensive view of the product than static images or videos. By showing how a product would look in a consumer’s space, AR technology can help reduce the likelihood of returns due to unmet expectations. According to recently published data by Shopify, an eCommerce platform, products that featured VR/AR content in their advertisements experienced a 94% increase in conversion rates compared to products that did not have such content. Final Thoughts – What’s Next? Augmented Reality is interactive and helps during the product evaluation and consideration phase of the customer journey which leads to purchase decisions, but a good interactive

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BRAND SENTIMENT: Do You Know Who Is Saying What, Where & Why?

Listen To Everything Said About Brands and Products Across social media eCom Platform “Kuch toh log kahege, logo ka kaam hai kehna!” (People will always have opinions, this is what they do) but the voice of an eCom shopper cannot be left unheard or dismissed as useless chatter. Opinions and experiences of shoppers matter when it comes to the digital commerce ecosystem. Brands must be aware of every single word said about them be it customer reviews, shoppers queries, lashing-out tweets, gentle words of appreciation, or simple suggestions.  Every sentiment needs to be monitored and analyzed as it deeply affects brand reputation. But why? The answer to this why” is a little complicated but here we are going to simplify the brand sentiment what it means and its impact on the brand. Building brand reputation is a continuous extensive process that comprises multiple factors. Brand messaging is one such factor that drives brand sentiment. So, Let’s dig deeper and find out why it matters so much. According to a survey, 76% of customers claim they would quit a business that fails to respond to a negative social media post while 82% of customers expect brands to respond to their social media posts within 24 hours. The Good, The Bad, And The Ugly Brands must be aware of every kind of sentiment about their products and brands. Evaluating Brand sentiment is critical for brand health and the reputation of the business. Let’s presume a case where a customer got a wrong color item or some part or accessory is missing, leaves a negative review, marks for return or replacement along with venting out on social media.  Just imagine what an unresolved tweet can do to a brand’s reputation. This makes social listening and quick follow-up critical to brand reputation. The digital commerce landscape is cut-throat and competitive It’s not just about social media conversation and customer sentiment about brands but even cross-platform conversation also needs to be monitored. Brand sentiment also covers understanding and analyzing what people feel about their interactions. Brands must carefully monitor this dynamic and enhance those aspects that leave a positive impact and enhance customer experience! How people feel about your business or product can have a huge impact on product sales, brand loyalty, and customer retention. Lend Your Ears Are You Listening? The most powerful element in building a brand reputation is word of mouth the experience leads to voices, and voices turn into opinions. These opinions shape the buzz about the brand. For example, let’s consider the case of TATA Nano, a pocket-friendly car with a budget of the middle class that faced a major bump in the market as it got labeled as a cheap car. It is important to ensure what the brand wants to convey about the product matches the target audience’s interpretation. Brands need to pay attention to what people are saying. Being aware of how the brands are responding is crucial to product performance in the market. Brands need to stay alert in real time to track sentiments across the digital ecosystem. This includes understanding. Context and tone of sentiment Subjectivity of sentiment Change in sentiment over time Source of sentiment Understanding sentiments will help brands categorize sentiments and grade them accordingly. Brands need to keep track of word-of-mouth mentions and respond accordingly. Perks Of Tracking Brand Sentiments Tracking brand sentiment is like social listening crisis management under one roof. According to a survey, 88% of people look for opinions online before making a purchase. Finding your brand mentions and making your presence felt is an important step toward upswinging brand digital efficiency. Turn the insights into action by monitoring and analyzing brand sentiments across the digital ecosystem. Here are some core benefits of being aware of brand sentiments: Improved Customer Satisfaction Respond swiftly to Customer feedback Ensure customer retention making customer opinion/experience feel valued Understand the target customer and what makes customers happy Understand your industry segment Identify threats or opportunities Improve marketing strategies Data Driven decision making What Brands Should Do To Improve Brand Sentiment? The reputation built by positive words about the brand or product is what propels sales and helps acquire new customers most organically. The way brand sentiment shapes up decides the fate of the product. The challenge lies in identifying sentiments and responding to them swiftly as the more time negative feedback is spent in the digital landscape the more damage it does to brand reputation. So, what can the brands do about it? Relentless Monitoring The digital space keeps on evolving at a rapid pace. The monitoring and analysis process should be relentless and continuous to keep up it. A comprehensive system should be in place for automated sentiment monitoring with actionable insights to support data-driven decisions. Swift Response Make sure customers feel valued. Personalized responses to negative feedback will go a long way in building brand trust and loyalty. This will help the brand handle the problem before it turns into a crisis. Make strategies more adaptable The strategies that can turn a crisis into opportunities. Understand customer sentiment and respond accordingly. Never miss a conversation about your brand monitor Twitter, Instagram, Facebook, YouTube, Pinterest, News, Blogs, and the entire world wide Web including the eCommerce marketplace customer feedback reviews and QAs. Track every social channel Join conversations about your brand Keep an eye on the competition Manage your reputation online Final Thoughts Be Sensitive to Sentiments ‘Whats in a name? In the digital commerce landscape everything. As any mention of brand or product name matters. Brand sentiment plays a pivotal role in building brand reputation and value across the digital ecosystem and beyond. Social Listening, digital commerce intelligence with sentiment analysis, and optimizing customer experience are the core digital efficiencies that every brand should strive for in the digital landscape. Omnichannel Shopping including Live Social commerce and expanding geographical outreach of digital commerce retail is opening up new avenues for shoppers. Now shopping has become more interactive where shoppers can directly engage with the sellers or brands. Knowing

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Uncover New Opportunities: Fill the White Space in eCom Landscape

The cursor blinking on a blank page is the writer’s white space waiting for sweaty palms and dry throat to relax and get over the excruciating writer’s block. In business, things are not that different or as nerve-wracking yet very exciting. It is all about identifying the target and formulating strategies to acquire these white spaces on the eCom landscape and uncover new opportunities. Is it that easy? Certainly not. Brands need insights and comprehensive analysis of competition or lack of it in the geography or pin-code to target. The omnichannel shopping avenues and new demographics turning to online shopping have opened up white spaces for brands to target and make their brand presence felt in the untapped territory. For Example, global QSR giant, McDonald’s started with just two items on the menu. They surveyed competitors and found out that they need to hyper-focus on best-seller items instead of expanding the menu to propel customer satisfaction. These were the white spaces in their industry. The insights helped them focus on customer service which was lacking among the competition at that time. Just imagine what ecommerce competitive analysis can do now for business – identifying White spaces and beyond. Understanding what was missing from the market, identifying what customers were lacking, and turning that industry gap into a success. Let’s dig deep and find out what exactly are white space opportunities, and how can they be turned into an asset. Benefits Of Digital Commerce Analysis to Identify White Space Digital commerce intelligence across e-commerce platforms, geographies, product categories, sub-categories, and variants vis-à-vis competition provides actionable insights. These insights and analysis help uplift product performance in existing space along with displaying brand untapped potential. Analysis of white space could help improve the product sales process, strengthen customer relations, acquire new customers, grow business reach, and enhance potential. Here are some key benefits brands can achieve from analysis and identifying white spaces: Expanded customer base Increased opportunities for upselling and cross-selling Improved customer relations, acquisition, and retention Refined sales approach and strategy New opportunities for innovation The white spaces are filled when the unspoken and unmet needs of the customers are uncovered by brands holding on to new opportunities, leading innovation, and expanding product reach. How to Find White Space in the eCom Landscape? Map New Opportunities It’s time to map your white space opportunities. The mapping can be done in 3 ways – internally-focused, externally-focused, and future-focused. Internally focused white space mapping – identify your brand or company strengths, abilities, potential opportunities, and competitive threats. The comprehensive analysis of own product performances across the digital commerce ecosystem provides a clear picture. It helps businesses determine how effectively act upon the market barriers, opportunities, and competitive threats. Externally focused white space mapping – identify products and services in the existing market failing to meet needs – potential gaps in the system, lack of competition, non-consumers, or new market spaces. Future-focused mapping – strategic forecasting, based on insights, devise business strategies based on actionable insights. Analyze Your Findings The compiled data on KPIs and power SKUs help connect the dots. The data tells the story of your product performance vis-à-vis competition. Brands monitoring their own and competition across platforms and geographies keep them on their toes. Understanding customer needs, finding out and plugging gaps in brand performance, discovering new areas to focus on, and identifying existing region that needs a boost based on platform, geography, and product-specific data insights. The analysis will highlight the white space and illustrate where you can target customers with better solutions. Accelerate Revenue by Identifying White Space Smart businesses take advantage of customer data, sales performance metrics, and competitor information to formulate cutting-edge strategies. Full visibility into your sales, delivery TAT, and customer sentiments find the gaps in your offerings and fill them with suitable action. This leads to accelerate revenue generation from the existing system and venturing into new untapped markets and demographics opens new avenues for revenue generation and expands brand reach. Final Thoughts – Get the Competitive Advantage There are many different interpretations of ‘white space’ in business. Some consider it to be all about unchartered territories, while others feel it is a lack of competition. The key is finding the white space in your market segment and identifying market opportunities that your business is capable of capitalizing on. Map out new opportunities that your business has the capability, resources, and drive to meet. Evaluating the competition marketing strategies find a white space and define your target customer. Figure out What you do better than our competition. And What do they do better than you? Competitive advantage helps position the brand in the eCommerce market segment. Finding white space may sound straightforward – but it is not. Plug in mScanIt, a Digital Commerce Intelligence Solution, to get real-time actionable insights across the digital commerce ecosystem. Monitor and analyze your product performances vs competition at every touchpoint across the customer journey. Your ‘white space’ lies in Identifying key needs within the target market that are currently not being met by any other provider. This is where the brand focus for growth should be. Get in Touch for more information. 

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How to Boost Engagement with Content Recommendations & Analysis?

According to a survey, 87% of online customers said good product descriptions do influence purchase decisions. It often said visuals grab attention better than text. But what next? Once you get the shopper attention with a high-quality picture, product titles must clearly and quickly convey exactly what you’re selling, and then comes the description once your product gets discovered by the shopper. The hardest part of listing an item on e-marketplaces is setting the perfect product description to ensure visibility to the targeted customers. Finding the right words to define your product is quite a task. Let find out how brands and sellers ease this process with content recommendations and analysis and bring in more engagement and sales conversions. Product visibility on eCommerce platforms Brands need to be on their toes while listing products on digital commerce platforms. The competition is fierce, and shoppers have a shorter attention span. Brands and sellers must quickly engage shoppers with an attractive title and engaging description. High-quality A+ content with images and videos is critical to making a purchase decision. Brands can improve their organic search ranking by enhancing or let say refining the product description, with high-performing keywords and exponentially enriching the reach of their category page. 87% of online customers said good product descriptions influence their purchasing decisions Source: Salsify Survey Role of Content in the purchase decision – Content plays a vital role in shoppers making a purchase decision. Understanding the needs of the customers can help in putting up the right content recommendation. Brands and sellers need to focus on generating good content that connects with the audience. Influencing customers is a critical business goal that can be fulfilled via – Establish a lasting connection Providing relevant and useful information Building a sense of trust among customers Building a brand reputation as a market leader and an expert Being open to customer engagement Challenges in setting up the perfect Product Display Page (PDP) content There are several challenges in setting the right content for a product display page on an eCommerce platform. Some of these challenges include: Balancing the amount of information: It’s important to provide enough information about the product to help the customer make an informed decision, but too much information can overwhelm them. Finding the right balance can be tricky. Highlighting the most important and most relevant features: Customers want to know the key features of a product, but what’s important to one customer might not be important to another. It’s important to identify the most important features and highlight them prominently. Providing accurate and up-to-date information in bullet form: Customers rely on the information provided on product pages to make purchasing decisions. Providing inaccurate or outdated information can lead to unhappy customers and a rise in product returns. Use bullet points to convey information. Optimizing for search: Product pages need to be optimized for search engines to ensure they appear in relevant search results. This requires carefully choosing high-performance and relevant keywords and ensuring that the page complies with search guidelines. Creating engaging content: Product pages that are engaging and visually appealing are more likely to hold a customer’s attention and lead to a purchase. This can be a challenge, particularly when dealing with products that are difficult to photograph or describe. Consistency across product pages: It’s important to maintain a consistent look and feel across all product pages to ensure a seamless user experience. This can be a challenge when dealing with a large number of products or when different vendors are involved. It’s important to keep the customer’s needs in mind and to strive for consistency across all product pages. Why do brands need auto-generated content recommendation and analysis? The massive range of products listed across the eCommerce platform requires AI and ML to drive content that optimizes product performance by including SEO high-performing keywords and creating content that suits platform compliance. Brands need to move beyond manual content and switch to auto-generated content recommendations to optimize titles, descriptions, description bullets, images, and video scores. The Amazon Pi integration allows content recommendation analysis tools to fetch content and optimize overall content scores. Refines content to adhere to platform compliance guidelines. Save time in generating new content or correcting old content Identify gaps in the title & description text, and images & video content Include high-performance keywords to boost product Share of Voice across digital commerce platforms Final Thoughts – What should brands do? The manual process of refining Product display page content is neither cost-effective nor feasible for brands with a wide range of products under various categories and sub-categories across multiple eCommerce and Quick Commerce platforms. Brands need to move forward with advanced content recommendations analysis with ecommerce competitive analysis. Optimize PDP with Auto-generated content recommendations to set the right content theme that defines the product and boost product visibility with multiple content suggestions on PDPs. The brands should focus on achieving brand goals to push for more conversions with the perfect title and description and ensure your content suit every parameter defined across the eCommerce marketplaces. Comparing your product PDPs vs competition and understanding the gaps while ensuring all Government norms/ platform guidelines are met before publishing the PDP is critical to brand reputation and discoverability across the eCommerce and Quick Commerce platforms. Get in touch with our experts for deeper insights. Reach out to learn more!

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Live Commerce – Buy it when you see it

Indian eCommerce players are swiftly moving towards Live Commerce to connect with new shoppers The rules of the game are changing! Online shopping is no longer limited to eCommerce marketplaces. The digital commerce landscape has expanded to new swift shopping avenues. Now shoppers can make a purchase while scrolling through their social media or just buy an item from a sponsored Live stream. The Omni Channel Shopping is the way forward for brands and sellers. Live Commerce is one such hot avenue attracting new shoppers and influencing brands to go Live with their products. Wondering what next for eCommerce Industry and brands? Let’s dig deep into Live commerce segments and Trends to find out the answers. Buy Live! Tune in to Live Commerce The first question comes that strikes the mind is – “How Live commerce is different from traditional eCommerce?” First, itLive. Second, itmore than just social commerce. It gives a Live view of the product to the shoppers. Live commerce involves the use of live-streaming videos to sell products in real time. Not like those teleshopping shows bugging you to call and buy again and again. Itthe influencer marketing and promoting the product Live with an option to buy now. This can be done through a variety of platforms, including social media, eCommerce websites, and dedicated live commerce platforms. The basic idea is to create an interactive shopping experience that allows consumers to engage with brands and products Live. The Rise of Shopatainment The immersive shopping experience provided by Live Commerce allows brands to engage at a deeper level with users. The charm of influencers and interactive shopping experiences makes it entertaining for digital natives and a new generation. According to a recent report by RedSeer, the Gross Merchandise Value (GMV) of items sold on Live Commerce mediums via short videos is all set to rise up to $5 billion by 2025 in India. A new shopping avenue – The retailers are also moving swiftly towards Live eCommerce not expecting massive sales but to enhance user engagement and boost sponsored product visibility. The delivery style of the influencers connects with the user and makes it a more personal experience. It gives shoppers certainly more than the product description. All they need to do is trust what they see and click on the buy now button. Brands and retailers are coming together for such Live Commerce sessions. A prominent brand like SUGAR Cosmetics participated in Myntralive commerce session and did another one with Nykaa, the beauty product portal to boost their product visibility and sale by featuring in this growing shopping avenue. The results were promising. Fashion products are expected to contribute 60-70% in Live commerce growth in GMV followed by the Beauty & Personal Care segment and others making up 30-40%. Even the automotive giants are also not far behind. On Flipkart hosted Live commerce event, Automaker companies like Ampere, BGauss, Bounce, and Hero showcased their wide range of electric and petrol 2-wheelers. Hero MotoCorp’s Hero XTreme 160R Stealth 2.0 was launched via Live Commerce and witnessed a viewership of more than 2.6 lakh people. The adoption of Live commerce is significant as 65% of shoppers on these Live streams are from tier-2 cities and beyond. The new shoppers are making their presence felt in this growing segment of omnichannel digital commerce. Amazon India also launched its live commerce feature ‘Amazon Live’ with over 150 content creators to cash in on the festive season. The reason for such traction is quite simple Live commerce reduces the friction for the less digital savvy new users who find it easy this way to consume content and make shopping decisions. Key aspects of Live Commerce Ability to Build Trust with Customers – One of the key benefits of live commerce is the ability to build trust with customers. Live video allows consumers to see the products in action and get a better sense of what they are buying. This can help overcome some of the skepticism and uncertainty many people feel when shopping online. Create a Sense of Urgency – Another benefit of live commerce is the ability to create a sense of urgency. By broadcasting live, retailers can create a feeling of exclusivity and scarcity, which can encourage consumers to make a purchase on the spot. This can be particularly effective for limited-edition or time-sensitive products. Live Commerce trends are gaining traction as consumers look for more engaging and interactive ways to shop online. The Future of Live and Social Commerce The future of Live and social commerce is bright, as both trends continue to gain momentum in the eCommerce industry. In the coming years, we can expect to see more retailers embracing these new ways of selling products, and more consumers embracing the convenience and interactivity of live and social commerce. Augmented and Virtual Reality – One of the key areas of growth for live and social commerce is in the use of augmented and virtual reality. These technologies allow consumers to see and interact with products in a more immersive way, which can help to drive sales and create a more engaging shopping experience. For example, a customer could use an AR app to try on clothes or see how furniture would look in their home, before making a purchase. Artificial intelligence and Machine Learning – Another area of growth for live and social commerce is the use of artificial intelligence and machine learning. These technologies can help retailers to personalize the shopping experience, by providing tailored recommendations and offers based on a consumer browsing and purchasing history. This can help to increase engagement and drive sales, while also improving the overall customer experience. Final Thoughts Live and social commerce are two exciting trends that are changing the way we shop online. These new forms of eCommerce offer a more engaging, interactive, and personalized shopping experience, and are likely to continue to grow in popularity in the coming years. As retailers continue to innovate and experiment with new technologies, brands can expect to see even

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