Tag: invalid traffic
Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like...
Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every...
Whether you’re an advertiser, publisher, or user, it is natural to have questions about the growing threats...
The marketers have been feeding on third-party cookies data to reach a wide array of users based on their...
Imagine that you have set up a well-planned referral campaign to gain new customers for your app. It...
Alan’s Turning remarkable theory formed the basis of computer science today. His famous test ‘The Imitation...
