Tag: programmatic advertising

Ad Fraud
Ad Fraud on Performance Programmatic Platforms? Need For Protection at Impression Level
Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the...
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programmatic-advertising-in-uae
Optimize Your Programmatic Advertising efforts to stand tall in UAE
The advertising landscape in the UAE is witnessing an astonishing transformation. Advertisers are extensively...
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Maximizing ROI
Maximizing ROI: Strategies for Low-Volume Inventory Placements in DV360
In the world of digital marketing, programmatic advertising platforms like DV360 (Display & Video...
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Phantom Impressions
Unmasking the Phantom Impressions: Know why your impressions are high, yet ROI is low
The digital landscape is evolving rapidly and advertisers have the opportunity to tap the best out of...
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programmatic advertising
Programmatic Advertising Trends Shaping the Digital Industry
Like always, new technological developments continue revolutionizing the way we conduct business online....
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programmatic-advertising
Ad Fraud Detection: Impact of Fraud in Programmatic Advertising
Programmatic advertisements are goldmines for cybercriminal syndicates. Statista report estimated that...
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programmatic-advertising
Programmatic Advertising: How Can Your Upcoming Holiday Campaigns Reach Relevant Audiences?
Q4 is often considered the year’s holiday season, with Halloween, Thanksgiving, Black Friday, Cyber Monday,...
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programmatic-advertising
Top 3 Reasons to Invest in Programmatic Advertising for FMCG Brands
We’re all living in times of pandemic, with the virus having a palpable impact on consumer behavior,...
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