Tag: sophisticated bots

ad-fraud-detection
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like...
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referral-coupon-fraud
Referral & Coupon Fraud: How it impacts the Advertiser’s ROI?
Imagine that you have set up a well-planned referral campaign to gain new customers for your app. It...
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