APP
Protect Every Dollar You Spend from Mobile Ad Fraud.
With mFilterIt, validate your mobile app campaigns end-to-end so your budget drives real engagement, not fraudulent noise.
Trusted by the World’s Biggest Digital-Front Brands
What’s Hurting Your App Campaigns (and You May Not Know It)
Modern fraud isn’t just bots and click spam. It now hides inside real-looking users and post-install events.
Incent
fraud
Reward-driven installs with no real engagement
Retargeting
hijack
Fraudsters claim credit for reactivations
Event
spoofing
Bots simulate signups, purchases, and actions
Attribution
manipulation
Fake time gaps trick fraud filters
Up to 70% of Android installs and 41% of post-install events can be fraudulent.
And if you’re only tracking installs, you’re only seeing part of the story.
What’s Hurting Your App Campaigns (and You May Not Know It)
Modern mobile ad fraud isn’t just bots and click spam. It now hides inside real-looking users and post-install events.
Up to 70% of Android installs and 41% of post-install events can be fraudulent.
And if you’re only tracking installs, you’re only seeing part of the story.
Bot-Driven Traffic
Fake traffic from bots mimicking real users.
Organic Hijacking
Stealing credit for organic installs.
Event Spoofing
Faking in-app actions like signups or purchases.
Incent Fraud
Rewarded installs with no real intent.
Retargeting Hijack
Taking credit for returning users.
Attribution Manipulation
Altering click/install times to fool systems.
Protection At Every Stage of The Funnel
Built for Efficiency & Full-Funnel Protection
Solutions That Go Beyond Conventional Detection
mFilterIt doesn’t just flag fraud—it actively solves it across campaign types.
Want to test your current campaigns? Use our Incent Traffic Checker to identify low-retention, reward-driven installs.
Why App Marketers Choose mFilterIt
Pre-Integrated with MMPs
What Our Clients Say
Nicolo Petrone, CEO & Founder, 1000Farmacie 3. April, 2025. 
“At 1000Farmacie, we’ve always prioritized sustainable growth and customer trust. MFilterIt helped us identify and address fraudulent activity—particularly in our affiliate partnerships—where we found 28% of website visitors at sale level were invalid. Their rigorous monitoring and actionable insights enabled us to protect our brand reputation, optimize our marketing investments, and maintain a high level of transparency in our digital operations. This partnership has underscored our commitment to providing an
authentic, value-driven experience for our customers, safeguarding both our business and our brand.” Harneet Bhalla CMO, 1000Farmaci Partnering with MFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics. By leveraging MFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic. As a result, our marketing efficiency improved by 10%, allowing us to focus on genuine customer engagement and ensuring every marketing euro is put to optimal use.” Sanchit Jain Yogabar "The foundation of Yogabar's e-commerce strategy is data-driven decision-making, and Mscanit has been a crucial ally along the way. They have helped us with insights into SKU availability, pricing trends, and competitor benchmarking thanks to their strong data scraping capabilities across many platforms - Blinkit, Instamart, Amazon, Flipkart, DMart Ready, Big Basket & Zepto.
We can proactively find gaps, improve pricing tactics, and guarantee that our products maintain their competitiveness across markets. This product has enabled us to make fast, well-informed decisions because to the platform's capacity to centralize important data, which has greatly increased our efficiency.
We greatly value Mscanit's dependable technology, easy assistance, and ongoing improvements, which enable us to maintain our lead in the rapidly evolving e-commerce market." Moumita Das PepsiCo "mfilterit has truly helped us to capture and work on improving one of the biggest levers of ecommerce – availability.
In today’s age of rapidly growing quick commerce, the biggest lever to scale business is to ensure the right product is available at the right place at the right time. With the q-com rapidly expanding mfilterit has helped us to provide an accurate representation of availability across 500 pincodes, thus enabling sales team to take corrective actions and improve the quality of discussions with customers. This in turn is helping us build a sustainable business month on month." Abhijeet Bishnoi Associate Manager, PepsiCo "We have had a fantastic experience working with mFilterIt. Their team has been instrumental in customizing reports to meet our specific needs, ensuring we have the data that truly matters for our business. The response time for our requests is impressively quick, demonstrating their commitment to client satisfaction. They are not only highly engaged but also take full responsibility for every task at hand. With their help, we've been able to drive authentic and realistic numbers in our markets, effectively highlighting the right pain points. mFilterIt has truly become a valuable partner in our success." Soumajit Chail Deputy Manager, Titan Bags "One of the biggest challenges we faced was regarding the regular monitoring of Price Breaches & Unavailability at the front end in spite of having enough stock at back-end stock. MFilterit Team successfully scrapped the data on a regular basis and helped us identify the gaps and improve our availability and control our price breaches successfully. Having a portfolio of more than 6000 listings was difficult to manage and monitor and that too with multiple sellers. The MScanit tool really helped in that aspect." Abdulrahman Mohamed Lipton, eCommerce Merch. & Ops. "We have consistently encountered challenges related to availability, particularly with our Quick Commerce customers, as tracking availability by individual door has proven to be difficult. However, thanks to the efforts of the mScanit team and the innovative technology utilized in their tool, we have successfully enhanced our availability for Quick Commerce clients. This improvement empowers us to fully engage with our customers and unlock the full potential of our business partnerships." Aditi Singh Product Manager, Zee "The ad-fraud site helps me evaluate my digital presence, the brand's identity and understand potential risk items. It has provided me solutions ranging from traffic to competition insights." Avinash G Manager, Fan2Play Games "mFilterIt was able to detect and highlight the click fraud cases through different affiliates in a timely manner. mFilterIt was able to help to catch false user and provide a ability to block them instantly." Aditya C. eCommerce Manager, OnePlus "It is helping my business understand and evaluate risks related to E- Commerce management for my organization. Also, it helps me mitigate those risks through its unique offering." Rahul Kumar - Growth Sr. Growth Manager, Apollo 247 mFilterIt has been very handy in blocking the sites that are giving us fraudulent traffic and clicks.
Ravi Verma Senior Manager - Programmatic, Havas Media India Pvt Ltd 
Cutting down fraud billing for affiliates.
Bikash Jain Deputy Manger - Marketing, Casio India Co. Pvt Ltd Help in identifying fraud publishers/audiences, and subsequently improving ROI by eliminating those bot led traffic that are of no use.
Nicolo Petrone, CEO & Founder, 1000Farmacie
3. April, 2025.
“At 1000Farmacie, we’ve always prioritized sustainable growth and customer trust. MFilterIt helped us identify and address fraudulent activity—particularly in our affiliate partnerships—where we found 28% of website visitors at sale level were invalid. Their rigorous monitoring and actionable insights enabled us to protect our brand reputation, optimize our marketing investments, and maintain a high level of transparency in our digital operations. This partnership has underscored our commitment to providing an
authentic, value-driven experience for our customers, safeguarding both our business and our brand.”
Harneet Bhalla
CMO, 1000Farmaci
Partnering with MFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics. By leveraging MFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic. As a result, our marketing efficiency improved by 10%, allowing us to focus on genuine customer engagement and ensuring every marketing euro is put to optimal use.”
Sanchit Jain
Yogabar
"The foundation of Yogabar's e-commerce strategy is data-driven decision-making, and Mscanit has been a crucial ally along the way. They have helped us with insights into SKU availability, pricing trends, and competitor benchmarking thanks to their strong data scraping capabilities across many platforms - Blinkit, Instamart, Amazon, Flipkart, DMart Ready, Big Basket & Zepto.
We can proactively find gaps, improve pricing tactics, and guarantee that our products maintain their competitiveness across markets. This product has enabled us to make fast, well-informed decisions because to the platform's capacity to centralize important data, which has greatly increased our efficiency.
We greatly value Mscanit's dependable technology, easy assistance, and ongoing improvements, which enable us to maintain our lead in the rapidly evolving e-commerce market."
Moumita Das
PepsiCo
"mfilterit has truly helped us to capture and work on improving one of the biggest levers of ecommerce – availability.
In today’s age of rapidly growing quick commerce, the biggest lever to scale business is to ensure the right product is available at the right place at the right time. With the q-com rapidly expanding mfilterit has helped us to provide an accurate representation of availability across 500 pincodes, thus enabling sales team to take corrective actions and improve the quality of discussions with customers. This in turn is helping us build a sustainable business month on month."
Abhijeet Bishnoi
Associate Manager, PepsiCo
"We have had a fantastic experience working with mFilterIt. Their team has been instrumental in customizing reports to meet our specific needs, ensuring we have the data that truly matters for our business. The response time for our requests is impressively quick, demonstrating their commitment to client satisfaction. They are not only highly engaged but also take full responsibility for every task at hand. With their help, we've been able to drive authentic and realistic numbers in our markets, effectively highlighting the right pain points. mFilterIt has truly become a valuable partner in our success."
Soumajit Chail
Deputy Manager, Titan Bags
"One of the biggest challenges we faced was regarding the regular monitoring of Price Breaches & Unavailability at the front end in spite of having enough stock at back-end stock. MFilterit Team successfully scrapped the data on a regular basis and helped us identify the gaps and improve our availability and control our price breaches successfully. Having a portfolio of more than 6000 listings was difficult to manage and monitor and that too with multiple sellers. The MScanit tool really helped in that aspect."
Abdulrahman Mohamed
Lipton, eCommerce Merch. & Ops.
"We have consistently encountered challenges related to availability, particularly with our Quick Commerce customers, as tracking availability by individual door has proven to be difficult. However, thanks to the efforts of the mScanit team and the innovative technology utilized in their tool, we have successfully enhanced our availability for Quick Commerce clients. This improvement empowers us to fully engage with our customers and unlock the full potential of our business partnerships."
Aditi Singh
Product Manager, Zee
"The ad-fraud site helps me evaluate my digital presence, the brand's identity and understand potential risk items. It has provided me solutions ranging from traffic to competition insights."
Avinash G
Manager, Fan2Play Games
"mFilterIt was able to detect and highlight the click fraud cases through different affiliates in a timely manner. mFilterIt was able to help to catch false user and provide a ability to block them instantly."
Aditya C.
eCommerce Manager, OnePlus
"It is helping my business understand and evaluate risks related to E- Commerce management for my organization. Also, it helps me mitigate those risks through its unique offering."
Rahul Kumar - Growth
Sr. Growth Manager, Apollo 247
mFilterIt has been very handy in blocking the sites that are giving us fraudulent traffic and clicks.
Ravi Verma
Senior Manager - Programmatic, Havas Media India Pvt Ltd
Cutting down fraud billing for affiliates.
Bikash Jain
Deputy Manger - Marketing, Casio India Co. Pvt Ltd
Help in identifying fraud publishers/audiences, and subsequently improving ROI by eliminating those bot led traffic that are of no use.
