Ad Traffic Validation
Here’s the truth that might hurt a little: An ad ‘seen’ does not mean the.......
Marketers have relied on viewability as a metric for the longest time to measure the.......
Ever celebrated a spike in installs, only to realize no one’s using your app? You’re.......
Would you pay twice for the same customer? Many brands do—without knowing. Every time your.......
Imagine that you onboard affiliates to market your newly launched app. They commit performance, and.......
The dashboard says ROAS is up. Conversions are climbing. The team’s celebrating. But beneath the.......