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signs-of-ad-fraud

Every business dedicates significant funds towards digital marketing campaigns for lead generation, awareness, and a.......

brand-infringement

Fraudsters create fake ‘look alike’ websites to capture data of subscribers/users to capture data for.......

smartphone-industry

In India, we only have approximately 3% of iOS users. However, it is expected that.......

identity-theft

With a rise in internet penetration and the adoption of digital means, sophisticated forms of.......

ad-integrity

mFilterIt started its journey with a leading online travel portal as its customer. Today, it.......

brand-safety

A close eye on Brand Safety can help brands as well as celebrities to leverage.......

brand-safety

“Congratulations! We’re calling from WhatsApp and your number has won a lottery of 25 lakh!”.......

inorganic-engagement

Some specific campaign analysis showed that Pune is contributing over 40% of the traffic within.......

artificial-intelligence

AI-powered ad fraud detection and protection help advertisers build a wall of defense. The ad.......

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What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
5 Red Flags That Drain Your Performance: How Ecommerce Analytics Helps Fix It & Boost ROAS
E-commerce businesses...
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