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impression-validation

Ad fraud has become the most talked about thing in the digital ecosystem in the.......

tracking

Tracking conversions is essential for measuring the effectiveness of your marketing efforts, and one of.......

Brand Bidding

Competitors or affiliates may bid on your brand keywords, potentially driving up costs and diluting.......

Programmatic Advertising

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged.......

Mobile Ad Fraud

As mobile app ads have become more pervasive, advertisers are facing growing concerns around app.......

Bot Traffic

For digital marketers, walled garden is not a foreign word. However, we will take a.......

Quick Commerce

The Quick Commerce revolution is reshaping the e-commerce business landscape in the UAE at an.......

Latest Blogs Insights

Why Every Brand Needs an Affiliate Monitoring Audit Checklist for Fraud-Free Growth
If you’re running...
Why Addressing Regional Nuances is Critical for Effective Media Brand Safety?
When we think about...
The Hidden Cost of Managing Ads Across Multiple Ecommerce Marketplaces: How a Unified Marketing Platform Helps
Aditya was running...
How mFilterIt’s Attention Metrics Tools Differs from Competitors?
Most branding campaigns...
Why Marketers Need to Move Beyond Viewability? Understand How MFA Sites Hurt Ad Performance & How Attention Metrics Help
Here’s the truth...
Affiliate Marketing Campaigns Promise Growth: How to Make the Most of it with Smart Affiliate Monitoring
The global affiliate...
Meta Lead Gen or Landing Page Forms: Which Brings You Better Leads?
You have done everything...
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