Surviving the Cookie Apocalypse: Tips To Prepare An Effective Advertising Strategy!
In 2020, Google the phasing out third-party cookies starting with Chrome browsers – a piece of news that caused a flurry among marketers...
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Blogs
Jagmeet Singh
- Feb 16
Data Clean Rooms: The Key to Ethical and Efficient Advertising
Third-party cookies have been the key for marketers to track individuals online and understand their preferences. This enabled the...
Jagmeet Singh
- Jan 25
8 Things to Stop Believing In 2023: A Marketer’s Checklist
2023 is coming with a storm of changes in the digital advertising world. Meanwhile, the bots are also ready to upgrade themselves to...
Mridul Mishra
- Jan 11
Know The Unknown Cause Behind Your Abnormally High Installs
The shift towards digital advertising brought many major changes in the way of advertising. In comparison to traditional advertising...
Ritu Khanna
- Dec 1, 2022
Reseller Fraud Is Costing You More Than Just Your Ad Budget - Know Why?
The pandemic brought a massive shift in the behavior of a shopper. When the entire world was inside their homes, eCommerce brands became...
mFilterIt Experts
- Oct 12, 2022
Challenges In Programmatic Advertising: Know How You Can Combat Them
Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for...
Jagmeet Singh
- Sep 16, 2022
Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth.
Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every year, fraudsters are becoming...
mFilterIt Experts
- Aug 17, 2022
How To Combat Bot Traffic with Google Analytics?
The word ‘Bot’ can be both good and bad in the digital marketing ecosystem. There are good bots like the search engine crawlers which...
mFilterIt Experts
- Aug 5, 2022
Why is Clickjacking a Concern for Mobile Network Operators?
Clickjacking involves deliberately making users click a visible webpage with an invisible element in an iframe (hidden in the background).
mFilterIt Experts
- Aug 4, 2022
Travel Meta Search Engines – How Fraudsters Are Ruining It?
After 2 long years, the travel industry is taking a shape again. And this time it has come up with a hot trend. Travel metasearch engines...
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