Brand Safety & Protection
What’s the Deal with Brand Safety in Advertising?
Brand safety is the process of protecting a brand’s image and reputation from the negative.......
How to Build a Robust Approach to Brand Safety?
Programmatic native advertising is on the rise. It is a technique to incorporate marketing assets.......
Brand Safety: The World Before and after Digital Marketing
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms........
Brand Suitability: How to Set Your Standards?
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is.......
How to Ensure Brand Safety on Social Media Platforms?
Protecting the brand assets on social media platforms is as important as taking care of.......
How Does Brand Safety Adversely Impact Brands and Publishers?
Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected.......