Case Study - mfilterit

How an Automobile Brand Reduced Fake Leads and Ad Fraud Across Google, Meta & Performance Max Campaigns

Ad Fraud, Case Study / mFilterIt Experts

A leading automobile brand running lead generation campaigns across Google, Meta, and Performance Max was facing a growing challenge—high volumes of invalid traffic and ad fraud were inflating visits and polluting lead data, ultimately impacting ROI and sales efficiency. Despite strong top-line metrics, a significant portion of traffic lacked genuine user intent. To regain control, the brand partnered with mFilterIt to deploy its Ad Traffic Validation Solution, enabling full-funnel visibility across both visits and lead events. Through real-time traffic validation and proactive blacklisting, fraudulent sources were blocked before reaching the lead stage. As a result, the brand achieved a sharp reduction in invalid traffic, lowered customer acquisition costs, and significantly cut ad spend wastage across platforms, restoring trust in campaign performance data. Download the detailed case study to explore the full strategy, insights, and measurable impact in depth. Download Submit

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How Emirates NBD Strengthened Digital Trust with Proactive Brand Protection

Case Study, Brand Protection / tannu.saini

In a digital era where brand impersonation and fake promotions can erode customer trust overnight, Emirates NBD took a proactive stand. This case study reveals how one of the region’s largest banking groups partnered with mFilterIt to deploy an AI + OSINT-powered brand protection system that detects misuse in real time across web, social, app stores, and messaging platforms. You’ll discover how Emirates NBD: Detected and prevented 20,000+ suspicious brand misuse cases within months. Strengthened customer safety and compliance readiness through early warning systems. Used multilingual AI models to monitor threats across English, Arabic, and regional dialects. If you’re a digital leader in BFSI or any brand that values customer trust, this case study shows how preventive action can safeguard reputation and build long-term confidence in your digital ecosystem. Download Submit

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From Wasted Spend to Smart Investments: How 1000Farmacie Gained Marketing Efficiency Through Ad Traffic Validation

Case Study, Ad Fraud / tannu.saini

Every click, impression, and conversion should drive real business growth—but what if a significant portion of your ad traffic isn’t even human? Without proper validation, brands unknowingly allocate budgets to non-incremental channels, suffer from skewed performance metrics, and make uninformed marketing decisions. 1000Farmacie faced these very challenges—misattributed conversions, inflated traffic data, and wasted ad spend. The impact? Lower ROI, inefficient budget allocation, and lost revenue opportunities. If your marketing decisions rely on unverified data, you might be spending on traffic that doesn’t convert. Download the case study to uncover the full story and discover what was really happening behind the numbers, as well as how they improved marketing efficiency by gaining transparency in their ad traffic data using mFilterIt’s ad traffic validation suite. Download Submit

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Foxtale’s 21% CPC Drop: Leveraging mFilterIt’s Expertise to Combat Brand Bidding by Ad Networks

Case Study, Affiliate, app / Expert Opinion

Foxtale, a dynamic skincare brand, invests heavily in TOF and video campaigns to boost search volumes and drive high-intent users to their website. However, ad networks were bidding on the same branded keywords, capitalizing on Foxtale’s brand popularity to generate revenue easily. This competitive bidding drove up their CPC by 25-30%, further, impacting return on ad spend (ROAS), and hindered scalability. Download the case study to know how our solution helped the brand identify the ad networks bidding on their brand keywords and helped them optimize their campaigns. Download Submit

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From Fake Installs to Quality Engagement: Know How Kuku FM Improved their App Traffic and Optimized Spending

Case Study, Ad Fraud, app / Expert Opinion

Kuku FM, a leading audio content platform runs a user acquisition campaign to bring new users to their app. However, they notice a high volume of app installs with no conversion (in this case, paid subscription). To solve this, Kuku FM partnered with mFilterIt to validate their ad traffic and filter it to optimize their campaigns better. Download our case study to learn how our solution helped the brand identify suspicious traffic sources and fraudulent techniques used to drain their ad budget and block them to protect their campaigns and attract genuine traffic. Download Submit

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Enhancing Transparency in Ad Fraud Detection: Moving Beyond Mobile Measurement Partners (MMPs)

Case Study, Ad Fraud, app / Expert Opinion

In this compelling case study, learn how a leading bank tackled the growing challenge of ad fraud by uncovering significant discrepancies between transaction data reported by its Mobile Measurement Partner (MMP) and its internal backend system. With MMP-reported transactions consistently exceeding the bank’s backend figures by over 50%, it became clear that traditional fraud detection methods were no longer enough to prevent costly inaccuracies and misallocated ad spend. What you’ll discover in this case study: The limitations of MMP fraud detection and why relying solely on these systems can leave your data vulnerable. How sophisticated bot patterns and event spoofing techniques are evading detection, resulting in inflated metrics. Insights from the bank’s internal audit that revealed key red flags, leading to a broader strategy for improving fraud detection and enhancing transparency. How mFilterIt ad fraud detection addressed these issues to safeguard ad spend and drive more accurate marketing decisions. Download the full case study to see how this financial institution improved its ad fraud detection and regained control over its campaign metrics, paving the way for better-informed decisions and optimized ad spend. Download Submit

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Major Indian Asset Management Company Enhances Digital Performance

Ad Fraud, Case Study / Deepanshu jaral

In the fast-paced and ever-evolving world of digital marketing, even major players sometimes find themselves grappling with challenges that seem insurmountable. This case study delves into the digital journey of a prominent asset management company in India, which was confronted with a trio of perplexing problems in its digital marketing campaigns. The client witnessed a dramatic reduction in wastage, resulting in significant cost savings. Wastage of ad spend was reduced by almost 60% and improved conversion rates Download Submit

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How a popular beauty & personal care brand identified fake app installs in the MENA region

Case Study, app, E-Commerce / Deepanshu jaral

69% of Beauty & Personal Care installs in the MENA region are fraudulent. 86% Fake events post app installation: sign-ups, transactions, any other in-app activity. mFilterIt deterministically validates digital engagement by fine-tuning the return on digital spends within a brand-safe environment. Create true engagements within a trustworthy brand environment. Identifies and reports BOT-driven frauds hampering digital advertising performance along with issues adversely impacting the brand reputation and trust. Download Submit

Global Brand Enhances eCommerce Presence with Page Analysis

Case Study, E-Commerce / Deepanshu jaral

To enhance its digital footprint, the brand embarked on a journey with mFilterIt, aiming to unlock new dimensions of efficiency and effectiveness in its digital commerce strategy. This case study delves into the transformative impact of mScanIt in addressing the multifaceted challenges faced by the brand and how it emerged as the catalyst for elevating the brand’s digital presence to unprecedented heights allowing the brand to monitor and analyze the performance of product pages across various platforms in real-time. Leveraging artificial intelligence, and actionable insights into product titles, descriptions, and images for better visibility and engagement. Download Submit

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Beverage Brand Boosts eCommerce Presence with mScanIt

Case Study, E-Commerce / Expert Opinion

mScanIt digital commerce intelligence solution, mScanIt, proved to be a game-changer for the multinational brand, addressing the challenges of optimizing product pages across diverse platforms. As digital landscapes continue to evolve, leveraging intelligent solutions becomes imperative for brands striving for a perfect page analysis and enhanced online presence. The success story of this brand highlights the transformative impact of mScanIt in achieving digital excellence. Download Submit

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