Ad Fraud Report: Beyond the Linear Lens
Ad Fraud is no longer a traffic problem — it is a trust problem.As digital advertising becomes more omnichannel, automated, and AI-driven, ad fraud has evolved into a non-linear, behaviour-shaped threat that silently moves across the funnel. This report uncovers how Invalid Traffic (IVT), MFA ecosystems, AI-generated behaviours, frequency-cap violations, misclassified brand-unsafe content, and synthetic conversions contaminate everything—from exposure and engagement to attribution and outcomes. Drawing from billions of validated interactions across platforms, apps, affiliates, influencers, CTV/OTT, and programmatic environments, this research breaks down the industry’s most dangerous assumptions. It reveals why viewability ≠ visibility, why platform safety controls fall short, how Walled Gardens still carry 9–18% fraud, and why affiliates and high CVR sources often mask deep inefficiencies. You will discover how ad fraud pollutes remarketing pools, distorts optimisation signals, inflates conversion metrics, and drains budgets even when dashboards look “healthy.” This Ad Fraud Intelligence Report also explains why advertisers must transition from isolated measurement to a full funnel understanding of media quality: one that connects impression integrity, contextual relevance, behavioural authenticity, and conversion truth. It also highlights how long-standing industry myths have masked deeper inefficiencies across channels and how an advanced ad fraud detection solutions helps. If you want to protect your budgets, decode AI-shaped fraud, and build true digital trust, this report is your playbook. Download the full report to see what your metrics aren’t showing you. Download Submit Ad Fraud is no longer a traffic problem — it is a trust problem.As digital advertising becomes more omnichannel, automated, and AI-driven, ad fraud has evolved into a non-linear, behaviour-shaped threat that silently moves across the funnel. This report uncovers how Invalid Traffic (IVT), MFA ecosystems, AI-generated behaviours, frequency-cap violations, misclassified brand-unsafe content, and synthetic conversions contaminate everything—from exposure and engagement to attribution and outcomes. Drawing from billions of validated interactions across platforms, apps, affiliates, influencers, CTV/OTT, and programmatic environments, this research breaks down the industry’s most dangerous assumptions. It reveals why viewability ≠ visibility, why platform safety controls fall short, how Walled Gardens still carry 9–18% fraud, and why affiliates and high CVR sources often mask deep inefficiencies. You will discover how ad fraud pollutes remarketing pools, distorts optimisation signals, inflates conversion metrics, and drains budgets even when dashboards look “healthy.” This Ad Fraud Intelligence Report also explains why advertisers must transition from isolated measurement to a full funnel understanding of media quality: one that connects impression integrity, contextual relevance, behavioural authenticity, and conversion truth. It also highlights how long-standing industry myths have masked deeper inefficiencies across channels and how an advanced ad fraud detection solutions helps. If you want to protect your budgets, decode AI-shaped fraud, and build true digital trust, this report is your playbook. Download the full report to see what your metrics aren’t showing you. Download Submit
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