Reports

The Indian sunscreen market is heating up-and not just because of the sun. Our latest Sunscreen Market Report dives deep into how both legacy brands and new-age disruptors are navigating the rapidly evolving digital landscape. What You’ll Discover Inside: 1. Digital Shelf Domination: New-age brands like Aqualogica and Dot&Key are outpacing legacy giants on Instamart, Blinkit, and Nykaa—Dot&Key holds 36% of sponsored listings on Nykaa alone. 2. Pricing Insights: From Sheth’s premium ASP of ₹553 to Lakme’s value pricing at ₹340, uncover how brands position themselves across platforms. 3. Assortment Trends: A massive 84% of all sunscreen SKUs cater to “All Skin Types”, and SPF 50 variants make up 53% of the market. 4. Availability Challenges: Brands like Minimalist show just 1% availability in Mumbai on Blinkit—highlighting critical gaps in quick commerce distribution. 5. Content Strategies that Convert: How Foxtale’s use of videos, support images and a detailed A+ content setting new benchmarks for engagement and conversion. Who is this report for: Brand managers, digital marketers, skincare entrepreneurs, and anyone looking to scale in India’s booming skincare category. ⬇️Download the full report now to get actionable strategies, real data, and platform-specific insights that will help you outshine the competition. Download the full report Download Submit

The smartphone segment stood out as one of the most fiercely contested categories during India’s two major festive sales events—Amazon’s Great Indian Festival and Flipkart’s Big Billion Day. This report delves into consumer behavior, platform-specific developments, and performance analyses, offering a blend of quantitative insights and qualitative assessments to capture the dynamic competition in this market. Based on the uploaded smartphone report, here’s a rewritten version of the Smart TV category analysis tailored for smartphones, maintaining the structure and insights while keeping it concise and focused: Key Pointers from the Smartphone Category Report 1. Platform-Specific Strategies: Amazon: Premium brands like Apple and OnePlus dominated with aggressive ad spending and organic visibility in mid-range to premium categories. Flipkart: Emerging brands like Nothing and Google leveraged platform exclusivity to secure top sponsored shares. Budget and mid-range brands like Realme and Vivo prioritized affordability. 2. Consumer Behavior: Popular choices are 8GB RAM/128GB storage models, reflecting demand for mid-range smartphones with feature-packed specifications. Amazon: Early discounts attracted deal-seekers. Flipkart: Last-minute price drops captured undecided buyers. 3. Pricing Trends: Amazon: Day-one discounts dropped ASP by up to 43%, primarily in premium models. Flipkart: Strategic end-of-sale pricing pushed final conversions, with ASP dropping significantly during the last days. 4. Ad Spend Strategies: Legacy Brands: Apple and Samsung relied on premium positioning with organic visibility supported by consistent ad campaigns. New Entrants: Brands like Nothing and iQOO focused on high-impact ads to capture visibility in competitive mid-range and budget categories. Key Takeaways: Amazon: Aggressive early discounts drove initial sales, making it the go-to platform for premium buyers. Flipkart: Late-stage discounts and platform exclusivity favoured emerging brands and price-sensitive buyers. Strategic Focus: Tailored pricing, inventory readiness, and platform-optimized ad strategies are critical to maximizing smartphone sales across platforms during festive periods. Download the full report Download Submit

The 2023 Cricket World Cup presented a prime opportunity for brands to leverage India’s immense cricket fanbase and global audience. The report analyzes advertising trends across different cities, industries, and platforms during the event’s first four days.  Key Insights and Trends:  1. Massive Advertising Investment: $240 million was spent on streaming ads alone, with 10-second ad space going for ₹ $3 million during the World Cup, 40% more than the 2019 WC. 2. Industry Distribution Across Cities:  2.1 Delhi NCR: BFSI (Banking, Financial Services, and Insurance) led on Day 1, with FMCG commercials leading on  Day 4, accounting for 32% of the share of voice.  2.2 Mumbai: FMCG and Fantasy Gaming ads held nearly equal shares, each accounting for 36%-40% of total ads.BFSI followed closely.  2.3 Bangalore: FMCG brands dominated (38% share of voice), with Fantasy Gaming and BFSI ads also prominent.  3. Growth in Advertiser Presence: The number of advertisers and ad spots increased dramatically following India’s opening match on Day 4. Delhi witnessed a 6x increase in advertisements, while Mumbai and Bangalore saw 4x and 2x growth, respectively.  4. Platform and Device Trends: Ads were personalized for audiences using Connected TVs and mobile apps, taking into account geographical and device preferences. This method improved engagement and relevancy.  Download the full report to uncover detailed insights and strategies for maximizing advertising impact during the Cricket World Cup 2023.  Download the full report Download Submit

The report provides a thorough examination of the chocolate category’s performance across all digital commerce platforms, highlighting distinct opportunities and challenges for e-commerce (such as Amazon and Flipkart) and quick commerce platforms (such as Zepto and Instamart). Key Insights: 1. Platform Dynamics: 1.1 Quick Commerce Platforms: o Zepto (23%) and Instamart (38%) dominate the share of sponsored product ads, underscoring their importance for brands targeting impulse buyers. o Blinkit (5%) and Big Basket (1%) have a comparatively smaller presence in this space. 1.2 E-commerce Platforms: o Flipkart accounts for 12% of sponsored ads, while Amazon leads with 21%. These platforms focus on long-term  visibility and planned purchases. 2. Advertising Strategies: 2.1 Heavy Bidding by Market Leaders: o Cadbury leads with 31% of the sponsored shelf share across e-commerce, showcasing its aggressive spending to maintain visibility. 2.2 Organic Strength: o Hershey’s demonstrates significant organic visibility, leveraging its strong brand equity rather than aggressive paid strategies. 3. Pricing Trends: 3.1 Premium Pricing on Quick Commerce: o Dark chocolate gift packs are priced 10% higher, and milk chocolate packs 11% higher on quick commerce platforms compared to marketplaces. The chocolate category’s success is dependent on a unique strategy for different digital commerce platforms. Download the complete report to learn about detailed tactics and practical insights for succeeding in the competitive chocolate e-commerce landscape. Download the full report Download Submit

The Smart TV segment was one of the most competitive during India’s two biggest festive sales periods— Amazon’s Great Indian Festival and Flipkart’s Big Billion Day. Consumer trends, platform developments, and performance comparisons and analysis are included in this report together with qualitative data. Key pointers from the Smart TV Category Report 1. Platform-Specific Strategies: Amazon: The market for OLED and QLED was mainly held by the premium companies such as LG and Sony. Flipkart: Newer brand Coh first stabilize on elected brands as onboard sponsors. While Coocaa gained significant sponsored share, majoring in the affordable brands. 2. Consumer Behavior: Popular TV sizes are 32 inches and 43 inches with most of its clients being price sensitive. Early bird offers on Amazon and Love it discounts at the end of sale on Flipkart. 3. Pricing Trends: Amazon offered up to 43% discounts on day one, with lower ASPs compared to Flipkart. Flipkart used strategic price drops later in the sale to target last-minute buyers. 4. Ad Spend Strategies: Legacy brands used organic growth and premium positioning. New brands (e.g., Coocaa and Motorola) focused on aggressive ad campaigns for visibility. Key Takeaways: Amazon: Steep early discounts captured early traffic. Flipkart: End-of-sale discounts appealed to late-stage buyers. Tailored content and pricing strategies are essential for success across platforms. Download the full report Download Submit