Media Mentions

AI will change the face of the country and enable the country to establish a stronger foundation of a “Digital India”.

With increased investments in the rural sector and reduction of personal income taxes, which the common man has been yearning for, the budget also bodes well for the FMCG industry.

AI will change the face of the country and enable the country to establish a stronger foundation of a “Digital India”.

Currently, there is a lack of transparency among users in the process of how companies handle complaints and how decisions are made. Users also feel that social media companies take a long time to respond .

It is difficult to find candidates experienced in ad-tech. Therefore, during our hiring process, we focus on other aspects of the candidate like intellectual virtue, a keen interest to solve problems.

Almost 68% of businesses suffer financially due to the manipulation of data clicks executed by bad bots on their official websites. E-commerce and travel brands are a few categories that are severely affected by harmful bots.

The theme for the coming years will be all about enhancing customer experience. Optimizing Customer journey is key to ensuring better prospects for every brand across platforms.

The pandemic has brought about notable shifts across industries, and the case has been no different for marketing. Today, digital marketing has become a crucial aspect in order to acquire new customers and retain existing ones.

As the new year approaches, several trends are expected to emerge in the technology era. Technology is continuously improving and transforming businesses’ operations in today’s digital world. Every year, technology continues …

The digital advertising industry is moving rapidly and it’s time for the brands to catch up the bandwagon. Post-pandemic, there have been some major shifts in consumer behaviour which impacted the traditional ways of advertising. In 2022, the advertising landscape …

As the turn of the year approaches, several trends are expected to emerge in the technology space. Technology is constantly improving and transforming how businesses operate in today’s digital-first world. Every year, technology continues…

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more…

Digital advertising is here to change the game of advertising for brands. It is predicted that digital spending by brands is going to reach USD 780.75 bn by 2024.

The world has changed in the wake of rapid digital adoption across industries. However, this evolution has also brought about new threats, leading to growing cyberattacks

There are several data points for one single consumer, as an individual can be a tech professional, athlete, or traveler. These data points may either overlap or cut out relevant data …

The Reserve Bank of India (RBI) has introduced a lot of regulations on Fintech and Crypto Exchange startups, focused on protecting data sharing, privacy, KYC compliance and a formal legitimacy of products like…

The advertiser should have transparency and confidence in where and how much money is being spent, and at the same time, the publisher and agency partners should mirror …

In 2021, India reported 52,974 incidences of cybercrime, an almost 6% rise over the previous year. According to National Crime Records Bureau (NCRB) data, Telangana topped the list of states, accounting for …

Every marketer that has advertised digitally, has most likely been a victim of ad fraud. Ad fraud is a term coined for practices used to defraud digital advertising networks and campaigns for monetary gain…

The advertiser should have transparency and confidence in where and how much money is being spent and ,the publisher and agency partners should mirror the brand’s expectation ,” Amit Relan, CEO and Co-founder, mFilterIt, tells YourStory

There is a consensus among the 5G community that cloud gaming is an immediate opportunity for consumers in the 5G era…

Because platforms like Facebook and Google reject ads that violate these rules on the basis of keywords, brands have to focus beyond the keyword analysis…

It is not the platforms that are generating bots but there are a lot of tools on these platforms that aid bots. “When these bots come to articles and posts they trigger clicks on advertisements  …

With the pandemic on a downward trend, the real estate sector is witnessing momentum with interest and leads from potential buyers. Like any other industry, the rising usage of digital platforms in the real estate industry is becoming more…

The study brought out that a prominent real estate player had a total of 387 fake/misrepresentation websites, using the brand’s name un authorisedly and even incorporating the names of the projects. The study further revealed that…

The rising usage of digital platforms in the real estate industry is becoming more prevalent, which also brings forward the associated risks of digital fraud. mFilterIt, the global fraud detection and prevention company, has released its study on…

As we head on to a new year, several trends are expected to emerge in the cybersecurity space in the months to come. 2023 will see leading organizations investing heavily in updating or establishing more…

“In India, too, similar trends are being witnessed,” said Amit Relan, director, mFilterIt, a global ad fraud detection and prevention company. A recent study by the company found..

As per mFilterIt report, a fraud attack started with obtaining consumer’s credit card numbers and identifying information. Airline’s earnings could be decimated as a result of …

कोविड महामारी के बाद भारत समेत पूरी दुनिया में पर्यटन स्थलों पर भीड़ बढ़ने लगी है। इसके साथ ही पर्यटकों से साइबर या आनलाइन फ्राड (Online Fraud) होने की आशंका भी काफी बढ़ गई है। वैश्विक स्तर पर आनलाइन फ्राड पर नजर रखने वाली एजेंसी एमफिल्टरइट (mFilterIt) ने कहा …

Amit Relan, Director & Co-Founder, mFilterIt said, “Travel is again on the cards for large population but at the same time travel and tourism industry has seen the greatest YoY jump in these travel fraud cases in the past year. According to some reports, credit card fraud…

Amit Relan, Director & Co-Founder, mFilterIt said, “Travel is again on the cards for large population but at the same time travel and tourism industry has seen the greatest YoY jump in these…

Why was mFilterIt launched and what made you to specifically look into digital ad frauds? Coming from a telecommunication background it was a very different experience …

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

We need more awareness campaigns, especially on the front of vernacular languages. ” mFilterIt’s Relan said technologies, such as AI and machine learning, are being deployed to track frauds and prevent recurrence. “Out of advertisement…

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

With a large consumer base hooked on to the numerous social media channels, businesses must adopt a brand reputation strategy to safeguard against potential negative feedbacks floating around undiscovered. mScanIt , a digital platform…

Cyber-attacks may be planned and carried out faster than a gunshot, said mFilterIt, a fraud detection and prevention firm. “We are living in such extraordinary times that a cyber-attack may be planned and carried out faster than a gunshot…

Cyber-attacks may be planned and carried out faster than a gunshot, said mFilterIt, a fraud detection and prevention firm. “We are living in such extraordinary times that a cyber-attack may be planned and carried out faster than a gunshot…