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Brand Risk Safeguard Your Brand in the Digital Ecosystem

Building a brand is a challenging undertaking. Besides offering something unique, one has to put.......

Why do brands need a Pricing Tracker and Pricing Analysis across e-commerce platforms

An Indian conglomerate with pricing analysis cracked the code to excel on the online marketplaces.......

click integrity monitoring a shield against click fraud

Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain.......

Unlock the Power of Data Transparency in 2024 

Digital advertising, being a relatively new channel, is still evolving. As digital ads become more.......

The Real Impact of Brand Infringement

Every brand in the digital ecosystem is in the rat race to expand its presence,.......

Build Strategies for E-commerce Marketplaces

Horses for courses – What sells more on Blinkit, might not get the same response.......

E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem

The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago........

VAS Ecosystem

Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of.......

Share of Search

In today’s world where every piece of information is just a fingertip away, shoppers have.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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