Brand Protection Tackling Brand Safety in a Mobile-First Environment Safeguarding a brand's reputation in the smartphone industry There's no denying that millennials and genz…Expert OpinionSeptember 23, 2021
Digital Advertising Best Practices Is Clickbait the Reason Behind Your Under-Performing Digital Marketing Campaigns? One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe…Expert OpinionSeptember 21, 2021
Traffic Validation How To Detect Mobile App Install Fraud? The total number of smartphone users in the world stands at 3.8 billion which is…Expert OpinionSeptember 16, 2021
Brand Protection How is ‘Vanilla’ Brand Safety Making Advertisers Inadvertently Anti-national? The simple technique of blacklisting keywords to place ads on relevant and appropriate content is…Expert OpinionSeptember 14, 2021
Traffic Validation How Do Publishers Stand to Lose on Account of Ad Fraud? A study recently talked about how brands and marketers are losing money to ad fraud…Expert OpinionSeptember 9, 2021
Digital Commerce Insights Importance of Genuine Reviews on E-commerce Portal How it affects your brand’s ROI and safeguards Brand Reputation and Safety A recent study…Expert OpinionSeptember 1, 2021