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Loss of Availability

Search engines like Google, Microsoft Bing, DuckDuckGo, Opera, etc., supplement the sale of products on.......

Counterfeiting

In this article, we’ll discuss counterfeiting, its harmful effects, and ways brands can protect themselves.......

Brand Safety

Digital marketers are increasingly concerned about brand safety in the wake of fake news and.......

Copyright Infringements

It is easier than ever to start a business or brand using the Internet. On.......

Marketing

Ad Fraud is not a term anymore that needs an introduction for marketers. There is.......

customer-sentiments

Aware of your customers’ feelings? Try These Ways to Streamline Your Sentiment Analysis For Sellers.......

brand-safety

Brand safety is the process of protecting a brand’s image and reputation from the negative.......

customers

How analyzing reviews helped an FMCG brand to optimize their packaging? In India, we have.......

ad-fraud

Whether you’re an advertiser, publisher, or user, it is natural to have questions about the.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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