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genuine-users

Imagine you’re running an ad campaign to generate leads for your clothing brand. You have.......

sponsored-listings

Share-of-Shelf of your sponsored listings on eCommerce platforms like Amazon, Bigbasket, Flipkart, etc., measures the.......

dcb-fraud

Direct Carrier Billing (DCB) is a subscription model offered by carrier providers. The charge of.......

ecommerce-platforms

Customers on eCommerce platforms often check out reviews and ratings of products before making the.......

search-ads

Akash is excited to plan his trip to Bali and starts searching for the best.......

share-of-voice

Share-of-Voice is a marketing metric that defines your brand’s visibility versus the competition. On search.......

eCommerce-Platforms

The product page of most eCommerce platforms provides relevant, helpful, and user-friendly information that enables.......

third-party-cookies

The marketers have been feeding on third-party cookies data to reach a wide array of.......

dcb-fraud

Carrier billing was considered to be one of the safest transaction mechanisms, but unfortunately that’s.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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