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E-Commerce Platforms

Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at.......

D2C Issues

The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become a.......

eCom Competitive Intelligence

eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing,.......

Geotargeted Ads

Whether you have an online business or an offline store, if you don’t get the.......

Quick Commerce

E-commerce paced up the sale of products largely due to convenience, and quick commerce is.......

Heavily-Losing-Money

Ad fraud has been a parasite in the digital ecosystem which has been feeding on.......

Ad Fraud Detection

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns........

Brand Safety

Protecting the brand assets on social media platforms is as important as taking care of.......

MAP-Violations

Product listings on eCommerce marketplaces don’t often have prices varying from the original cost. According.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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