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Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms........
In 2019, 50% of consumers agreed that they always relied on reviews and ratings before.......
Nearly 90% of consumers believe that ensuring ads don’t appear next to unsuitable content is.......
Imagine someone impersonating you and stealing all your money. In the digital advertising ecosystem, fraudsters.......
According to Statista, in 2021 the number of mobile users has increased to 7.1 billion.......
Counterfeit is a serious issue for brands for many reasons; however, ‘bad reputation’ ranks at.......
The needs of consumers dynamically change time and again. D2C (Direct-to-Consumer) e-commerce has become a.......
eCommerce platforms like Amazon, Big Basket, BlinkIt, etc., open doors to new brands, competitive pricing,.......
Whether you have an online business or an offline store, if you don’t get the.......