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Bot-Traffic

Advertisers spend millions of dollars every year on digital ads to ensure that they reach.......

Online-Banner-Ads

Display banners are one of the best ways of communicating and catching consumers’ attention, especially.......

Competitive-Analytics

Knowing a consumer’s journey on ecommerce platforms like Amazon, Big Basket, Flipkart, etc., is essential.......

Brand-Safety

Brand safety is a challenge for online marketers in today’s programmatic landscape. COVID-19 has affected.......

Product-Title

A product title is the second-most visible aspect after viewing the item’s image on any.......

Online Sales

Why would a consumer buy your product over the competitors, especially with an ‘n’-number of.......

Financial-Fraud

The pandemic has brought a revolution in the adoption of digital payments among consumers. In.......

Share-of-Shelf

Retail eCom sales have been booming since 2014. According to Statista, In 2023, global retail.......

eCom-Competitive-Intelligence

With the growing trends of mobile advertising, fraudsters are finding new ways to sneak into.......

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Win the Digital Shelf with Ecommerce Analytics This Festive Season: A Data-Driven Strategy for Ecommerce Brands
Festive season is...
What Marketers Should Look for in a Click Fraud Prevention Tool?
The high season...
What Are Attention Metrics: Why Brands Need To See Beyond Viewability
Marketers have relied...
What is Impression Spam? Know How It Impacts App Campaigns.
While marketers...
Affiliate Fraud Is Getting Smarter: Is Your Affiliate Monitoring Strategy Smarter Too?
Paying affiliates...
Brand Safety Is Not Just About Safe Placements: Why Full-Funnel Coverage is the Only Way to Break the Illusion Loop
Think your ad is...
Brand Impersonation in Religious Tourism: What Devotees and Platforms Must Know
Over 50 fake websites....
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